In this week’s #FranchiseSpotlight, Bill DiPaola, Chief Operating Officer at Ballard Brands joins the show. Anyone who has met Bill or heard him speak at Restaurant or Franchise events will know that this will be a FUN interview! 

Bill shares trends he is seeing in the restaurant industry, opportunities for restauranteurs in 2020, and how teamwork and diversity will grow your brand and delight your customers!

Thanks to Social Joey and Intrepid Direct Insurance.

The International Franchise Association and Social Geek present: MITPod, The Marketing Innovation Technology Podcast!

Josh Allen, Senior Director of Marketing at Location3, shares a preview of his MITChat presentation at MITCon coming up in Austin!  

Josh shares new ideas on tracking online marketing with offline business transactions, ultimately showing how marketing dollars translate into real life purchases. Location3’s close partnership with Google is creating best practices for all of us in the franchise industry!

Join us at MITCon by registering today at https://www.franchise.org/mitcon!

Thanks to all MITCon sponsors including Dispatch Technology, Suttle-Straus, TSYS, Social Joey, and AnswerConnect.

The one and only Franchise King - Joel Libava - joins the show to discuss blogging! 

The Franchise King blog was a pioneer for business content in the early days of blogs. Joel shares his views on:

Keith Gerson, President and CMO of FranConnect, joins the show to discuss his new book, The Franchise Book of Mentors. It’s a fascinating collection of conversations with top leaders in franchising sharing advice and ideas for the next generation of business leaders.

100% of the proceeds of this book go to IFA’s VetFran! Order yours now at franchisebookofmentors.com.

Keith also gives us a preview of FranConnect’s new performance management solution called Optimize!

Connect with Keith at [email protected]!

Thanks to Social Joey and Intrepid Direct Insurance.

The International Franchise Association and Social Geek present:  MITPod, The Marketing Innovation Technology Podcast!

Kristen Pechacek is back to share big news about The Bar Method joining Anytime Fitness and the other great brands at Self Esteem Brands.

Kristen discusses WHO is best to manage social media: the Franchisor or Franchisees? What about live videos, responding to reviews, Instagram posts, or other digital content?

We also dive into more great news that Google will presenting at #MITCon later this month in Austin! 

Also kudos in this episode about Franchise Dictionary Magazine’s new issue featuring “The 50 Women of Wonder!”

This week’s Franchise Spotlight guest is James Alisch of WOW 1 Day Painting. James shares his tips for small business owners navigating today’s challenges.

Thanks to Social Joey and Intrepid Direct Insurance.

Recorded live in Philadelphia! 

Kristen Horler and Liberty Bernal of Baby Boot Camp, and Angela Coté join Jack Monson to discuss their favorite takeaways from a week of learning and networking at Springboard. The ladies also have some great advice for emerging franchise brands!

Thanks to Social Joey, The Better Software Company, Fishman PR, FisherZucker, and Entrepreneur!

In this week’s Franchise Spotlight, Mark de Gorter of Workout Anytime discusses how they are using members’ stories to market the brand. Mark shares trends in both the fitness industry and in franchising. 

Thanks to Social Joey and The Better Software Company.

This is part 2 of a fascinating conversation with Chris Raimo and Angela Coté discussing the growth of Chris’ brand, Happy Cat Hotel.  

We’ll get deep into team building. Which essential team members you will need?

Advisor? Attorney? Manager? And who else can play on the founder’s strengths and needs. 

Thanks to Social Joey, Cultivate Advisors, and The Better Software Company

In this week’s #FranchiseSpotlight, Ali Rauch of Chicken Salad Chick joins the podcast to share marketing tips for Grand Openings! Ali has marketed the grand openings of 100+ locations and has some great ideas to get the word out to the local community!

Thanks to Social Joey and AnswerConnect.