Social Geek

This week’s Franchise Spotlight brings an update on Government Relations issues from The International Franchise Association’s Matt Haller and Erica Farage.

We’ll cover how franchising is responding to the latest Corona Virus news, last month’s Joint Employer ruling, AB5, the PRO Act, the TLPA, and more. 

If you’re a California franchisee or a franchisor with franchise partners in CA, please join IFA Tuesday, March 17 at the Capital to speak with legislators about AB5. For details and to RSVP, please reach out to Erica at [email protected]. And for everyone in franchising, hold the date for FAN September 15 - 16 in DC!

And to join the Franchise Action Network, text FAN to 52886!

Thanks to Social Joey, Better, and Franchise Dictionary Magazine.

The Franchise News Podcast for the week ending March 6, 2020.

In the news this week:

MFV Expositions, Sheila Fischer

International Franchise Association, Erica Farage

Wendy's

McDonald's

Valvoline 

Blink Fitness

Planet Fitness, Chris Rondeau

Biggby Coffee, Bob Fish

Arby's, Patrick Schwing, Jim Taylor

Taco John's, Kelly Hopper, Brooks Speirs

Marco's Franchising, Steve Seyferth

FlannelJax's, Terry Stewart

Edible Brands, Carey Malloy

Home Instead, Jim Hood

Handyman Connection, Clay McKee

Sport Clips

Cousins Subs, Justin, McCoy

Cristian Brothers Automotive

On the Intrepid Direct Insurance Calendar:

Franchise Update Media

Franchisors.com

Northern Illinois Franchise Association

MFV Expos

Restaurant Franchising and Innovation Summit

Canadian Franchise Association

IFA Women's Franchise Network

Matthew Haller

Social Joey

Naira Perez, Founder of SpringHill Digital in Portland, joins to the show to discuss trends about Instagram Stories for brands. Naira shares best practices in stretching your budget and building your community with elements like polls, quizzes, and checkout. Stories are changing marketing from a one-way street to two-way street!

Naira shares other paid media trends she’s spotting this year on TikTok, WhatsApp, and more.

Also… what’s the definition of a digital agency in 2020? And, did TV informercials from the 90s set the table for digital lead generation now?

Thanks to Social Joey, AnswerConnect, and Franchise Expo Nashville! 

Today’s #FranchiseSpotlight is on Eric Stites, Founder and CEO of Franchise Business Review. 

Eric shares FBR’s latest research in The 2020 Franchise Hiring Guide. The results show the latest employment trends like compensation, employee recognition, culture, and leadership. We also discuss how Gen Z is fitting in the franchise space and how bad the gender wage gap still is. 

Also, there’s still time to register for this year’s Franchising@WORK awards. Finalists from 2019 include:

Thanks to Social Joey and Better.

The Franchise News Podcast for the week ending February 28, 2020.

In the news this week:

Robert Cresanti, The International Franchise Association

Neighborly, Dryer Vent Wizard

Jim Carpenter, Wild Birds Unlimited

Mark Jameson, FASTSIGNS International

Weedman

Jim Holthouser, Focus Brands

McAlister's Deli, Auntie Anne's, Moe's Southwest Grill

Julie Masino, Taco Bell

Shelly Sun, BNI

Dean Ulizio, BrightStar

Daniel Blanchard, IHG

Marina O'Rourke, Franchise Payments Network

Culver's

National FFA

On the Intrepid Direct Insurance Calendar:

Franchise Update Media

Franchisors.com

MFV Expos

Restaurant Franchising and Innovation Summit

Canadian Franchise Association

IFA Women's Franchise Network

Social Joey

Eric Stites, Franchise Business Review

The International Franchise Association and Social Geek present: MITPod, The Marketing Innovation Technology Podcast!

Kristen Pechacek and Jack Monson are back sharing trends and stories leading up to IFA’s MITCon event in Phoenix. Save the date! MITCon 2020 will be Oct 28 – 30!

No panels.  No booths.  No BS.  All engagement!

This week we’ll chat about the new annual Economic Outlook Report from IFA and FranData as well as a bad trend of trading in your company’s branding for lead gen. 

Plus shout-outs today to Brooke Budke, Tom Epstein, Kathy Collins, and Sherri Fishman. 

Thanks Social Joey and AnswerConnect.

This week's Franchise Spotlight is on Tammy Dunakin, owner and franchisor of Rent-A-Ruminant.

Tammy's franchise provides a valuable service for business owners, land owners, and municipalities in the form of goats!  Join us for a fun and enlightening conversation about this truly unique franchise!

Thanks to Social Joey, Franchise Expo Nashville, and VetFran!

The Franchise News Podcast for the week ending February 21, 2020.

In the news this week:

The International Franchise Association

Neighborly, Mike Bidwell

Global Franchise Magazine

Self Esteem Brands, Chuck Runyon, Dave Mortensen

Wild Birds Unlimited, Paul Pickett

Sport Clips, Gordon Logan

Bloomin' Brands, Outback Steakhouse, Brett Patterson, Gregg Scarlett

Papa John's, Amanda Clark

C3, Bradford, Reynolds

Checkers & Rally's, Frances Allen

Marriott International, Jim Scholefield

Inspire Brands, Rusty Taco, Brendan Mauri

American Family Care, Sean Hart

Forbes

MFV Expos

Franchisors.com

Canadian Franchise Association

Franchise Update Media

Social Joey

We're LIVE at The International Franchise Association 2020 Convention!  Michelle Killebrew of PwC / FranSuite joins Social Geek to discuss trends she's spotting in digital marketing for 2020.

Michelle shares her best practices on experimenting to find new audiences, developing personas, and  engaging with customers in an active dialogue. 

Thanks much to The IFA, Social Joey, Brand Journalists, and Franchise Expo Nashville!

Howdy Folks,

One of the requests I get the most by franchisors is "Help me find more franchisees!".  In this episode, I share the 4 steps you need to take RIGHT NOW if you are having trouble finding qualified franchisees.  Have a listen and let me know if you need any help with any of the steps.  In the meantime, GO BE AWESOME!