Not sure if your social media posting and promoting is actually doing you any good?  Listen to this episode where Holly is joined by digital marketing expert and independent artist, Suzanne Yada also known as Little Spiral as she explains what you might be doing wrong, effective methods for attracting your audience with social media, email lists and more. You’ll get the down low on effective FB strategies, and fresh creative ideas for inviting your ideal audience in and minimizing your time at the computer so you can make more art instead.  We also dive into the paradox of the day job artist and why it’s ok to have a side gig.

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As a digital marketing strategist, Suzanne Yada has brought clients big and small into profitability with tools like Facebook advertising and email marketing. As singer-songwriter @ Little Spiral @, she mixes her indie pop, classical, blues and electronic influences with her background in poetry, media and the internet to create clever little piano pop songs for the digital age. Find out more at www.yadacreative.com


About Your Host, Holly Shaw

Holly Shaw, CHT  is a performance coach, creativity researcher and stand up comedian.  Growing up in Indianapolis, IN she convinced her parents she needed to go to Chicago to get her own agent when she was 14 years old and has spent a lifetime in film, T.V. and on professional stages all over the world as an actor, dancer, and director.

Now she shares her passion for the problems that artists face as a Creativity Coach and a Certified Hypnotherapist and has helped hundreds of artists, from Emmy award winning and Grammy nominated artists to world class choreographers overcome their anxiety, stage fright, impostor syndrome, and creative blocks so that they can create original work and totally kill it onstage again and again without feeling like they're selling out or losing their sanity.

In 2016, Shaw wrote and released her book, The Creative Formula: Compose, Choreograph, and Capture Your Masterpiece  which has become an Amazon bestseller.  In 2018 she launched the Performers & Creators Lab podcast which was named one of 2019's most outstanding podcasts by Databird Research. She teaches regularly at the SAG/AFTRA offices in L.A. and SF and runs creative laboratory workshops like the Comedy Lab Open Mic once a month at Monaghan's on the Hill in Oakland. Follow her on Instagram @hollyshawspritely