Social media marketing has changed. Quantity is now just as important, if not MORE important than quality right now.

Eventually, we'll get to batch creation, outsourcing, and faceless short-form videos.

But for now, we need to learn and practice - because we'll keep getting the same results unless we do something different.

In today's episode, I'm helping you repurpose your Reels into TikTok videos with the SnapInsta app:

https://snapinsta.app/

Ready to start or grow your TikTok?!

Join us for our free 31-day challenge inside of my Facebook Group:

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JOIN OUR 31-DAY TIKTOK CHALLENGE! JANUARY 1st-31st, 2023

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In this episode, I'm sharing my reflections on marketing trends and tactics from 2022, as well as my predictions for 2023.

If you've been thinking about starting a YouTube channel, podcast, TikTok - or if you're just getting started with social media marketing - then you'll definitely want to listen to this one all the way through!

If you're ready to start or grow your TikTok account, join us for our free 31-day challenge inside of my Facebook Group:

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JOIN OUR 31-DAY TIKTOK CHALLENGE! JANUARY 1st-31st, 2023

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Using Instagram for your social media marketing?

Then you'll definitely want to listen to this whole episode.

I'm sharing the exact tactics I'm using in Q4 2022 and Q1 2023 to connect with clients and customers on Instagram.

I recommend listening to this episode somewhere that allows you to actually sit down and take notes, so you can figure out which tactic(s) you'd like to try.

If you're listening to this in real-time, come to one of my pitch-free, hands-on marketing workshops!

December 5th, 6th and 7th - 5pm PST/6pm MST/7pm CST/8pm EST.

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RESOURCES MENTIONED IN THIS EPISODE

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Using Facebook for your social media marketing?

Then you'll definitely want to listen to this whole episode.

I'm sharing the exact tactics I'm using in Q4 2022 and Q1 2023 to connect with clients and customers on Facebook.

I recommend listening to this episode somewhere that allows you to actually sit down and take notes, so you can figure out which tactic(s) you'd like to try.

If you're listening to this in real-time, come to one of my pitch-free, hands-on marketing workshops!

December 5th, 6th and 7th - 5pm PST/6pm MST/7pm CST/8pm EST.

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RESOURCES MENTIONED IN THIS EPISODE

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This episode is definitely for you if you've ever Googled or wondered, 'Do I really need to be on social media to have a successful business?'

My answer might surprise you. ;)

Listen to the end for SEO tips you can use with blogs, podcast episodes, YouTube videos and social media posts.

And if you're interested in those pitch-free workshops I mentioned, check the detail below.

RESOURCES MENTIONED IN THIS EPISODE

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To answer this question, you first need to decide - are you trying to be a content creator (i.e. a TikTokker, Instagram Influencer, Blogger, Podcaster)?

Or, are you using content and social media to market your paid offers?

There's no wrong answer here as far as which goal you have. But, you might be using the wrong strategy if you're trying to use marketing tactics that are out of alignment with your goals.

In this episode, you'll figure out which strategy is best for you, and which next steps to take.

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I get this question often, "What can I do if I don't have my own Facebook Group yet?"

Well, there are a few things you could do!

The short version: get in front of other people's audiences.

By serving the communities of other leaders in your space, you build relationships and connects with experts in your niche.

This also builds goodwill, so you're remembered for podcast guest spots, collaborative bundles, giveaways, summits, and other opportunities that would give you more visibility.

This strategy does involve reaching out to strangers, and I know that can be scary.

So to make that easier, feel free to copy this text, personalize it, and send it to admins of groups you admire:

"Hey, Amy!

Your method for [X TECHNIQUE] to help [GRADE/SUBJECT] students is awesome!

I know it's saving a ton of teachers time, and that they're happy their students are getting [X RESULT BY IMPLEMENTING TECHNIQUE SHARED FROM ADMIN'S RESOURCES].

We share an audience! I also create [X TYPE OF RESOURCES] for [DESCRIBE SHARED AUDIENCE HERE]. 

[EXPLAIN HOW YOUR NICHES COMPLEMENT EACH OTHER'S]

Would you be open to having me host a live training for your group members?

I'd also love to have you share about [X TECHNIQUE] with my followers/subscribers/community members.

If that doesn't work (or even if it does!), I'm also open to other collaboration opportunities. I'd love to hear your ideas!

Talk soon,

[YOUR NAME]"

RESOURCES MENTIONED IN THIS EPISODE

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Something super controversial for a social media strategist to say: you need to build your email list OFF of social media

...did I just hear a million gasps and sets of pearls being clutched to death?

Here's the think: I LOVE social media! I find it super fun, and it's a great way to connect with people.

But unless you're doing paid ads, organic (free) reach is lower than ever. 2-3% is average right now, 4-5% if your community has high engagement!!

Is it still worth it? YES - if you're strategic.

In this episode, I'm sharing 8 ways you can grow your email list using the Facebook Group you already have.

RESOURCES MENTIONED IN THIS EPISODE

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In typical teacher fashion, I have questions for YOU to ask yourself in order for you to answer that question.

Once you've listened to this episode, take some time to journal around these questions:

Once you journal on and research the answers to these questions, you'll be well on your way to having the answer.

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Welcome to the pilot, premiere episode of Social Media Magic! In this episode, you'll learn why I think building a thriving community of engaged buyers is so much better than just growing an audience. You'll also get a feel for me, this show, and how I can help you when it comes to social media marketing. I'd love to hear your thoughts! Learn more on the home page of my website, Verity Media Marketing. Or, feel free to connect with me on Instagram. Looking forward to chatting with you soon!