The buzz: "There are loads of studies which show that marketers struggle with measuring ROI from social media" (David Moth). If you're the designated social selling results "bean counter" for your company, the standardization of digital performance metrics will give you relief. How? You'll be able to measure the business impact of all digital selling performance across the organization and provide timely feedback to reinforce what's working vs what can be improved or eliminated. The experts speak. Mark Hunter, The Sales Hunter: "You don't have to be great at something to start, but you have to start to be great at something" (Zig Ziglar). Scott Santucci, Social Enablement Society: "A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty" Sir (Winston Churchill). Marco Cai, SAP: "If you want to live a happy life, tie it to a goal, not to people or things (Einstein). Join us for Social Sellers' Playbook: Making It Count – Part 2.