Elle Ferguson started as an influencer back in the days when a Blackberry was everyone’s device of choice. 

She also started influencing as part of the duo, They All Hate Us.

After building a hugely successful brand and ecommerce site, Elle decided to go part ways with the brand's founding partner and had to build a brand again, on her own.

She’s now the founder of Elle Effect and managed to get an invite to Kim Kardashian’s house for the launch of KKW Beauty.

Tully Smyth sits down with Elle to find out how she ended up in Kimye’s bathroom, how she runs her business, how Instagram played a role in her relationship, and how she deals with haters online.

GUEST: Elle Ferguson - @elle_ferguson

HOST: Tully Smyth - @tee_smyth

PRODUCER: Elise Cooper

GET IN TOUCH

Call the PodPhone on 02 8999 9386.

Email the show at [email protected] 

Social Squad is a podcast by Mamamia. Find more shows here https://www.mamamia.com.au/podcasts

Social Squad is also Mamamia's influencer marketing agency. Check us out on Instagram 

Support the show: https://www.mamamia.com.au/mplus/

See omnystudio.com/listener for privacy information.

Flex Mami is the ultimate “slashie”. The DJ, model, podcaster and MTV host is a breath of fresh air on a platform famous for hyper-constructed and ultra-staged personalities.

Flex is loved by fellow Insta celebs like body positivity champion Jameela Jamil and she’s been profiled by huge publications like Man Repeller.  She also launched her own cross-continental podcast about sex, life, and philosophy, all while working with some of the biggest lifestyle and beauty brands.

Join host Tully Smyth as she talks to the woman everyone wants as their best friend...or therapist.

GUEST: Flex Mami - @flex.mami, Podcast @boboandflex

HOST: Tully Smyth - @tee_smyth

PRODUCER: Elise Cooper

GET IN TOUCH

Call the PodPhone on 02 8999 9386.

Email the show at [email protected] 

Social Squad is a podcast by Mamamia. Find more shows here https://www.mamamia.com.au/podcasts

Social Squad is also Mamamia's influencer marketing agency. Check us out on Instagram 

Support the show: https://www.mamamia.com.au/mplus/

See omnystudio.com/listener for privacy information.

Sophie Cachia was one of Instagram’s original ‘mummy influencers.’

When she started out she was just 22 and quickly grew a following because of her candid approach to the highs and lowest lows of parenting. Fast forward to 2019 and she’s now got two children, a fashion line that’s so successful her most popular pieces sell out in minutes and a community of people hanging on her every word.

Since recording this episode Sophie and her partner Jaryd have publicly announced their separation on Instagram, a necessity when you live every aspect of your life and relationship online.

Join host Tully Smyth as she talks to the OG mummy blogger about how it feels to have so many people weighing in on your parenting, and how she navigates mixing family with business.

This episode of Social Squad contains discussion around suicide. If this raises any issues for you please call Lifeline on 13 11 14.  They're here to help.

CREDITS

GUEST: Sophie Cachia @sophiecachia_  Cachia Clothing

HOST: Tully Smyth @tee_smyth

PRODUCER: Elise Cooper

GET IN TOUCH

Call the PodPhone on 02 8999 9386.

Email the show at [email protected] 

Social Squad is a podcast by Mamamia. Find more shows here https://www.mamamia.com.au/podcasts

Support the show: https://www.mamamia.com.au/mplus/

See omnystudio.com/listener for privacy information.

When Laura Byrne won The Bachelor in 2016 she was surprised.

She also wasn’t a huge fan of Instagram. She had an account, @ladyandacat, that wasn’t doing much but it was the first year The Bachelor decided contestants should have their own Instagram accounts and she wasn’t prepared for what that would mean.

Before appearing on the show she had her own successful jewellery business, ToniMay. But after spending three months on one of Australia’s most popular TV show her business and profile boomed.

So how did she deal with her newfound fame and how does she make sure she keeps things real when she’s got a lot of people wanting to pay her a lot of money to post things?

Laura Byrne opens up to Tully Smyth about her journey into the crazy world of influencing...

CREDITS

GUEST: Laura Byrne - @ladyandacat @tonimay and @lifeuncutpodcast
HOST: Tully Smyth - @tee_smyth
PRODUCER: Elise Cooper

GET IN TOUCH

Call the PodPhone on 02 8999 9386.

Email the show at [email protected] 

Social Squad is a podcast by Mamamia. Find more shows here https://www.mamamia.com.au/podcasts 

Social Squad is also Mamamia's influencer marketing agency. Check us out on Instagram @socialsquad

Support the show: https://www.mamamia.com.au/mplus/

See omnystudio.com/listener for privacy information.

Influencers fill the feeds of millions of women but what’s actually involved in attracting that kind of audience? And is ‘influencing’ a day job? Tully Smyth goes behind-the-scenes with some of Australia’s most influential women to find out how they manage their lifestyles, their socials, their money and their feelings. In this teaser episode you’ll find out what happened when Elle Ferguson slid into Kim Kardashian’s DMs….

Support the show: https://www.mamamia.com.au/mplus/

See omnystudio.com/listener for privacy information.