The Right Way to PRICE Your Health or Wellness Services

Pricing is the number one most influential thing in your whole business, bar none. How you choose your pricing strategy dictates how you will run your entire business. Needless to say, picking the right pricing strategy is incredibly important!

However, far too many health or wellness professionals do one of the following:

>> Picking a price that is “in the middle” of everyone else in their town (in this episode you’ll learn how this literally kills businesses)

>> Picking the rock-bottom price they can afford to charge – in a hope it will get them more clients (again, you’ll learn why this is a terrible idea)

>> Picking a price that feels comfortable in their own heads – avoiding that uncomfortable feeling that can arise when you start charging the price you’re actually worth!

Pricing is by far one of the most common things Will gets asked about at FTFB – so it was only right to do a ‘deep dive’ episode and cover some of the basics and advanced nuances around pricing and price strategy.

In this episode, Will makes the argument that you’re probably under charging for your services… and leaving literally thousands of pounds on the table as a result. You’ll also learn why under-pricing your services actively repels the best customers for your business (and what to do about it).

As always, this episode is jam-packed with actionable tactics and strategy to get your business profits growing without upsetting your current clients or losing out on new customers.

In this episode, you’ll learn:

>> Why price strategy is the number one most important factor in determining your future business success (2:27).

>> The common fears we replay in our heads when it comes to raising our prices (6:01).

>> How much money would make being in business worthwhile? (13:06)

>> The problem with low prices (and how it can literally kill your business) (14:30)

>> A tale of two builders – and how one succeeded against all odds using a simple price strategy (16:10)

>> What happens in your customers’ brains when you raise your rates (20:03)

>> The 2 ways to run a business – and why one is crucially flawed (26:01)

>> A story of two gyms (34:26)

>> KEY TACTIC: How NOT to price your services (40:24)

>> KEY TACTIC: How to choose the right prices for YOUR business (47:40)

>> How to attract customers who are overjoyed to pay your fees (51:52)

>> Key learning points (hint: write these down!) (53:20)

>> Get your hands on our FREE giveaways (56:11)

Get Your Hands On Our Free Giveaways

Right now, you can take our 100% free 25-page eBook, “The 7 Biggest Mistakes Health & Wellness Entrepreneurs Make That Cause Them To Miss Out On Stunning Profits & Tonnes Of New Clients” by signing up here:

https://fasttracktofullybooked.com/

Alternatively, sign up for my FREE 30-Day Marketing Email Course – giving you all the tools, techniques and strategy you need to take your business from zero to fully booked in the space of a few months. Sign up here: https://fasttracktofullybooked.com/marketing/

Questions?

Shoot me an email: [email protected]

Find us on Facebook and join our group of entrepreneurs just like you: https://www.facebook.com/groups/healthcaremarketingmastery/

By now, hopefully you know that trying to help everybody in business is a bad idea. It’s true that if you chase two rabbits, you’ll catch neither.

You need to make your business solely for a certain group of people; so that you’re regarded as the expert when it comes to helping them solve a specific problem.

Therefore, it makes sense to have a certain pocket of people in mind when planning marketing activities for your business.

You hear a lot of ‘marketing gurus’ talk about how it’s important to define your Ideal Customer Avatar (ICA for short) so you know who to target with your marketing. But how much do you really have to know about these people?

In this episode, Will makes the argument that you probably need to know a great deal more about your ICA than you originally thought, or many people would originally have you believe.

It’s fair to say that having a good understanding of your ICA could literally be the difference between business success in your town… and being squashed by the competitor around the corner. It really is THAT important.

But don’t worry – follow the framework in this episode and you’ll learn the key important things you need to know about your ideal customer to make your marketing campaigns, social media and even your appointments with potential new clients incredibly successful!

In this episode, you’ll learn:

-- Why you need to prioritise understanding your ideal client (2:52)

How to make this process relevant for the rest of your business lifetime (6:39)

-- #1 – Demographics, hobbies, values and details (9:27)

-- #2 – Their Main Problem (19:43)

-- The power of frustration (23:51)

-- #3 – What they’ve already tried (and what’s failed) (26:13)

-- #4 – Going deeper – Their biggest fears (31:35)

-- #5 – What they are willing to pay for (34:50)

-- How to take our free giveaways and join the community (45:45)

Get Your Hands On Our Free Giveaways

Right now, you can take our 100% free 25-page eBook, “The 7 Biggest Mistakes Health & Wellness Entrepreneurs Make That Cause Them To Miss Out On Stunning Profits & Tonnes Of New Clients” by signing up here: https://fasttracktofullybooked.com/

Alternatively, sign up for my FREE 30-Day Marketing Email Course – giving you all the tools, techniques and strategy you need to take your business from zero to fully booked in the space of a few months. Sign up below: https://fasttracktofullybooked.com/marketing/

Questions?

Shoot me an email: [email protected]

Find us on Facebook and join our group of entrepreneurs just like you: https://www.facebook.com/groups/healthcaremarketingmastery/

Running a business is hard work; you’ve got to find new clients, sort your finances and deal with all the daily crap that arises… Not to mention having to find the time somewhere to treat or help your paying clients!

How much difference would it make to your weekly schedule if the most important process in your business – finding those all important new clients – was taken care of on autopilot? Would it save you 5 hours a week? 10 hours? Longer?

And it’s not just the time cost; having a system that can automatically find you new clients for your business takes away some of the stress and unpredictability of running a business. This means that you can know exactly how much money you’re likely to take home each month, when the month is barely even underway!

You can achieve all of these things and more by creating and putting into place a Marketing System – and that’s what you’re going to learn how to do today!

In this episode, you’ll learn:

> What’s new in Will’s world (2:22)

> What creating a successful marketing system can do for your business (5:24)

> “What if I come across as salesy?” (7:50)

> How to find an extra 10 hours each week (12:11)

> Step 1 – Attract (13:57)

> How much content is the “right” amount (18:21)

> Step 2 – Capture (19:26)

> How to create a great lead magnet (22:10)

> Step 3 – Nurture (27:01)

> How to build trust with your nurture content (30:08)

> Step 4 – Convert (36:04)

> Learn how to find your next 10 clients in the next 30 days (44:28)

Get Your Hands On Our Free Giveaways

Right now, you can take our 100% free 25-page eBook, “The 7 Biggest Mistakes Health & Wellness Entrepreneurs Make That Cause Them To Miss Out On Stunning Profits & Tonnes Of New Clients” by signing up here: https://fasttracktofullybooked.com/

Alternatively, sign up for my FREE 30-Day Marketing Email Course – giving you all the tools, techniques and strategy you need to take your business from zero to fully booked in the space of a few months. Sign up below: https://fasttracktofullybooked.com/marketing/

Questions?

Shoot me an email: [email protected]

Find us on Facebook and join our group of entrepreneurs just like you: https://www.facebook.com/groups/healthcaremarketingmastery/

How to Find More of the RIGHT Clients for YOUR Health or Wellness Business

So you’ve set up a health or wellness business. You’ve opened your doors and you’re inviting every Tom, Dick and Harry in to experience some of your awesome service. Does that sound about right?

It’s common to get started with this mindset and get stuck trying to help EVERYONE in your community – rather than just the clients who are going to be the best fit for your business (and the most profitable for YOUR time).

It turns out that there ARE clients that you SHOULDN’T be seeing, so you can spend more time helping the right people. One of the biggest struggles, though, is finding enough of these right clients to successfully grow and scale your business. Luckily, we’re here to help!

In this episode, you’ll learn:

> How the quality of your clients improves as your marketing improves (3:30)

> The most common marketing mistakes (7:29)

> Why I chose my target market (Hint: it wasn’t because of my ‘expertise’) (11:32)

> How to find your “ideal client” – from within your business (18:01)

> How to use your old clients to find more ideal clients in the future (25:40)

> Using the “Hopes, Fears & Dreams” exercise to clarify your target market (27:11)

> Going “Deeper” and what it can do for your business and the way you understand your clients (32:10)

> Crafting the perfect marketing message (36:58)

> How to set yourself apart from any other provider (41:22)

> How to sign up for my FREE 30-Days of Marketing Coaching email series today – helping you find your next 10 clients in the next 30 days (47:33)

Get Your Hands On Our Free Giveaways

Right now, you can take our 100% free 25-page eBook, “The 7 Biggest Mistakes Health & Wellness Entrepreneurs Make That Cause Them To Miss Out On Stunning Profits & Tonnes Of New Clients” by signing up below:

https://fasttracktofullybooked.com/

Alternatively, sign up for my FREE 30-Day Marketing Email Course – giving you all the tools, techniques and strategy you need to take your business from zero to fully booked in the space of a few months. Sign up below: https://fasttracktofullybooked.com/marketing/

Questions?

Shoot me an email: [email protected]

Find us on Facebook and join our group of entrepreneurs just like you: https://www.facebook.com/groups/healthcaremarketingmastery/

Why Relying On “Word of Mouth” Is A Bad Idea (& What To Do Instead)

Have you ever been told that “word of mouth” is the key cornerstone to success in business? Have you been told by other business owners that building up a reputation over 15 years is the only route to establishing a successful practice?

In this episode, we reconsider this commonly dispensed, yet absolutely untrue, advice and talk about the TRUTH when it comes to word of mouth.

Word of mouth IS important – and it’s great when people do come and find you from word of mouth referrals – but it certainly isn’t a predictable or reliable strategy to growing a business.

In this episode, you’ll learn:

> A story from my clinic about how word of mouth referrals can get you stuck (4:20)

> Word of mouth – the good, the bad and the ugly (8:09)

> Reason #1 – The time it takes to get going (10:11)

> Identify the ‘sneezers’ within your business (14:30)

> Reason #2 – No control and ‘Unscalable’ (15:53)

> Reason #3 – Not measurable (21:00)

> Reason #4 – No control over what’s said about you (23:31)

> My 3 top strategies for increasing QUALITY word of mouth referrals (27:19)

> How to get started with my FREE 30-day marketing email course to get started with marketing your health or wellness business (39:50)

Get Your Hands On Our Free Giveaways

Right now, you can take our 100% free 25-page eBook, “The 7 Biggest Mistakes Health & Wellness Entrepreneurs Make That Cause Them To Miss Out On Stunning Profits & Tonnes Of New Clients” by signing up below:

https://fasttracktofullybooked.com/

Alternatively, sign up for my FREE 30-Day Marketing Email Course – giving you all the tools, techniques and strategy you need to take your business from zero to fully booked in the space of a few months. Sign up below: https://fasttracktofullybooked.com/marketing/

Questions?

Shoot me an email: [email protected]

Find us on Facebook and join our group of entrepreneurs just like you: https://www.facebook.com/groups/healthcaremarketingmastery/

How To Make Your Business The ONLY Option For People Who Need Your Help

The fact of the matter is, those of us selling health or wellness services are today facing stiffer competition than ever. You’ve got the girl across the street who’s selling the same service as you but undercutting you on price. You’ve got someone selling your client an online service promising to solve their problem instead. You’ve even got the doctor telling their patient that they don’t need your services and to take some pills instead.

So, what are we to do as health or wellness business owners? Do we just accept that it’s more difficult to find clients and struggle along? Do we drop our prices to get people through the doors?

Today, I’m going to show you how to make yourself the ONLY option to the people who need your help… Without needing to do either of the things mentioned above!

In episode 001, we’ll cover:

- A bit more about Will Harlow (1:20)

- Why marketing could be the key to your business success this year (7:50)

- The goal of any successful business (15:10)

- The problem with most health or wellness entrepreneurs’ marketing (20:31)

- Finding your client’s REAL problem (23:40)

- How to get clients started with your business (32:21)

- How to help your client make a decision and build trust (40:03)

- How to automate the trust-building process (50:47)

- How to get my FREE guide on avoiding the common health and wellness business mistakes (54:57)

Get Your Hands On Our Free Giveaways

Right now, you can take our 100% free 25-page eBook, “The 7 Biggest Mistakes Health & Wellness Entrepreneurs Make That Cause Them To Miss Out On Stunning Profits & Tonnes Of New Clients” by visiting the link below:

fasttracktofullybooked.com/

Alternatively, sign up for my FREE 30-Day Marketing Email Course – giving you all the tools, techniques and strategy you need to take your business from zero to fully booked in the space of a few months. Sign up below: https://fasttracktofullybooked.com/marketing/

Questions?

Shoot me an email: [email protected]

Find us on Facebook and join our group of entrepreneurs just like you: https://www.facebook.com/groups/healthcaremarketingmastery/

Welcome to The Launch of the Fast Track to Fully Booked Podcast!

Are you a health or wellness entrepreneur who knows you’ve got incredible value to deliver to your clients… But you feel like your town’s “best kept secret“?

Are you struggling to charge the prices you wish you could… The prices that would make being in business actually worthwhile?

If this sounds like you, you’re in the right place.

In this episode of the podcast, we cover:

- Who Fast Track to Fully Booked can help (1:20).

- A bit about Will Harlow – his experiences and how he wants to save YOU 2 years of leg work with this podcast (3:48).

- What the right kind of marketing can do for YOUR business (6:10).

- What Fast Track to Fully Booked can do for you (7:40).

- How to get in touch (8:43).

- Exclusive giveaways for podcast listeners (10:40).

Get Your Hands On Our Free Giveaways

Right now, you can take our 100% free 25-page eBook, “The 7 Biggest Mistakes Health & Wellness Entrepreneurs Make That Cause Them To Miss Out On Stunning Profits & Tonnes Of New Clients” by visiting the link below:

https://fasttracktofullybooked.com/

Alternatively, sign up for my FREE 30-Day Marketing Email Course – giving you all the tools, techniques and strategy you need to take your business from zero to fully booked in the space of a few months. Sign up below: https://fasttracktofullybooked.com/marketing/

Questions?

Shoot me an email: [email protected]

Find us on Facebook and join our group of entrepreneurs just like you: https://www.facebook.com/groups/healthcaremarketingmastery/