It’s easy to assume that marketing is a game solely played by extroverts; people who are confident in crowds, like to be on video and want their voice to be heard above everyone else.

But where does that leave the introvert? The person who is camera-shy? The person who would rather speak to others one-on-one, rather than be the centre of attention in a crowd?

Luckily, in the modern age, marketing can be employed just as effectively be introverts as extroverts. In fact, there are some methods of marketing that may be even more suited to introverts than extroverts.

In today’s podcast, we’re focussing just one us introverts. It is all about uncovering what the most introvert-friendly marketing methods are and teaching you how to employ them in your own business.

As always, this episode is jam-packed with actionable advice to help you market your business effectively, no matter what personality type you are!

In this episode, you’ll learn:

>> Will’s fears when he was just getting started (1:55)

>> How marketing and selling your services is all about serving your audience (4:01)

>> The challenges we face when marketing as introverts (8:05)

>> What to do if you’re not great on video (9:54)

>> How your brain is TRICKING you to protect you from imaginary danger (11:02)

>> The significant mindset shift that will help you market better (12:52)

>> The fear of our content not being very good (and how to overcome it) (15:12)

>> Adopting the principles of education-based marketing (19:01)

>> How to use Facebook to target the right people in your community (21:14)

>> Using Google Ads to grow your business as an introvert (23:21)

>> The follow-up process as an introvert (26:02)

>> The best community events strategy for introverts (29:43)

Get Your Hands On Our Free Giveaways

For a limited time only, as a listener of the FTFB podcast you can download a FREE digital copy of Will’s new 5-star Amazon rated book, Fully Booked: A step-by-step guide to winning a diary FULL of new health or wellness clients, the ethical way. Visit here to get your copy: https://fasttracktofullybooked.com/fully-booked-book/

Alternatively, sign up for Will’s FREE 30-Day Marketing Email Course – giving you all the tools, techniques and strategy you need to take your business from zero to fully booked in the space of six months. Sign up below:

https://fasttracktofullybooked.com/marketing/

Questions?

Shoot Will an email: [email protected]

Find us on Facebook and join our group of entrepreneurs just like you:

https://www.facebook.com/groups/healthcaremarketingmastery/

Subscribed to the podcast? If not, choose one of the links below to never miss another episode!

Apple: https://podcasts.apple.com/us/podcast/id1497467755

Spotify: https://open.spotify.com/show/0OOcSPVWXT1CJ8tBuZUGus

Stitcher: https://www.stitcher.com/podcast/fast-track-to-fully-booked-health-wellness-marketing-mastery

However large or small your business, the ability to manage your time is one of the most valuable skills you can possibly attain.

Being able to manage your time is often the difference between successful days, months and even years – and spinning your wheels, getting nowhere.

Some people think that they “aren’t gifted” when it comes to time management – as if you’re either born with the ability to manage your time well or not. However, the fact is, time management is a SKILL to be strengthened, just like a muscle.

You can improve your ability to manage your time – you just need to learn how and have a plan!

Today’s podcast is all about teaching you 8 of the time management strategies Will has used to sky-rocket his productivity and make rapid progress in his business.

As always, this episode is jam-packed with actionable advice to help you manage your time better and get more from the hours you spend in your business!

In this episode, you’ll learn:

>> Can time management be “taught”? (0:55)

>> Is time management about working harder? (5:05)

>> #1 – Have a plan (8:58)

>> #2 – Work backwards from 1 year (14:42)

>> #3 – Start using “Successful Daily Outcomes” (19:16)

>> #4 – Batch producing content (23:35)

>> #5 – Dedicate blocks of time to distractions (27:12)

>> #6 – Schedule in daily exercise (29:52)

>> #7 – Say NO to meetings without an agenda (31:30)

>> #8 – Switch off phones, social and emails during “productive” hours (34:32)

Get Your Hands On Our Free Giveaways

For a limited time only, as a listener of the FTFB podcast you can download a FREE digital copy of Will’s new 5-star Amazon rated book, Fully Booked: A step-by-step guide to winning a diary FULL of new health or wellness clients, the ethical way.

Visit here to get your copy: https://fasttracktofullybooked.com/fully-booked-book/

Alternatively, sign up for Will’s FREE 30-Day Marketing Email Course – giving you all the tools, techniques and strategy you need to take your business from zero to fully booked in the space of six months. Sign up below:

https://fasttracktofullybooked.com/marketing/

Questions?

Shoot Will an email: [email protected]

Find us on Facebook and join our group of entrepreneurs just like you:

https://www.facebook.com/groups/healthcaremarketingmastery/

Subscribed to the podcast? If not, choose one of the links below to never miss another episode!

Apple: https://podcasts.apple.com/us/podcast/id1497467755

Spotify: https://open.spotify.com/show/0OOcSPVWXT1CJ8tBuZUGus

Stitcher: https://www.stitcher.com/podcast/fast-track-to-fully-booked-health-wellness-marketing-mastery

In 2020 and beyond, it’s clear to see that times are changing rapidly. With regards to marketing tricks and tactics, what worked even 2 years ago won’t get you results today. It’s scary how fast things move!

But there are some things that stay constant, month-on-month, year-on-year.

These things make up the principles of running a successful business. And while the tactics change regularly, principles stay the same.

This means that learning the principles of running a successful health & wellness business is FAR more important than any shiny new Facebook tactic or Google strategy.

The fact of the matter is, these principles are forgotten by many business owners, who instead rush for the latest tactics and strategies. This means that the playing field is wide open for us smart entrepreneurs and business owners who take note of the principles and follow them religiously.

Today’s podcast is all about teaching you 3 of the absolute key principles to health and wellness business success, so you can pay more attention to what matters, and less attention to things that don’t really make the difference.

As always, this episode is jam-packed with actionable advice to help you build the business of your dreams!

In this episode, you’ll learn:

>> Why NOW is the most important time to get these key principles secured in your business (1:59)

>> Join us in our Facebook group to get the best support available for your business and marketing in health and wellness (4:58)

>> Key #1 to business success: Marketing (7:29)

>> Who your REAL competition is (11:06)

>> Why NOT marketing is immoral (18:52)

>> Why what most people say about word of mouth is a fallacy (20:44)

>> Key #2 – Selling what your client NEEDS (23:44)

>> What your client really needs (it’s not what you think) (27:20)

>> What sales really is (33:46)

>> The realisation that changed everything for Will in his business (36:48)

>> Key #3 – The experience you deliver to your clients (39:20)

>> How to deliver a WORLD CLASS experience to your clients (44:11)

Get Your Hands On Our Free Giveaways

Right now, you can take our 100% free 25-page eBook, “The 7 Biggest Mistakes Health & Wellness Entrepreneurs Make That Cause Them To Miss Out On Stunning Profits & Tonnes Of New Clients” by signing up below:

fasttracktofullybooked.com/7-mistakes-guide/

Alternatively, sign up for my FREE 30-Day Marketing Email Course – giving you all the tools, techniques and strategy you need to take your business from zero to fully booked in the space of a few months. Sign up below:

fasttracktofullybooked.com/marketing/

Questions?

Shoot me an email: [email protected]

Find us on Facebook and join our group of entrepreneurs just like you: https://www.facebook.com/groups/healthcaremarketingmastery/

Your Client’s Decision Making Process and How to Get to “YES!” (LIVE)

Today’s episode is a very special recording from a Live session Will delivered in the Health & Wellness Business Owner’s Facebook group (Click HERE to check out the group if you’re not already a member: https://www.facebook.com/groups/healthcaremarketingmastery/ ).

In today’s episode, we dive DEEP into the psychology behind what drives the decision-making process of your potential clients.

Once you understand more about the decision making process and what goes into a happy, win-win sale, you’ll be able to guide more and more of your clients to a “YES!” – letting you help more people and sky-rocket your profits!

Understanding the psychology behind people and their behaviours is at the core of everything we do at Fast Track to Fully Booked and today will give you a glimpse into how deep we need our understanding to go in order to build a successful business.

As always, this episode is jam-packed with actionable tactics and strategy to help you convert more leads to high-paying, loyal clients and build the business of your dreams!

In this episode, you’ll learn:

>> Where to get help if your business is suffering due to COVID-19: Click HERE: https://fasttracktofullybooked.com/episode011/ (4:57)

>> The complex process we go through when making a purchase decision (6:45)

>> The 3 main “checkboxes” your clients have to tick before they are happy making a decision to work with you (7:44)

>> How you personally use these checkboxes to make decisions (9:18)

>> Cognitive dissonance – and how it can make or break your clients’ decisions to work with you (12:50)

>> Part #1 – Trust – and how to establish it with clients (15:15)

>> “They must believe that you are who you say you are” (16:55)

>> “They must trust that you won’t rip them off” (18:51)

>> How to establish trust (20:29)

>> Part #2 – Belief that you can solve their problem (23:15)

>> How to PROVE you can solve their problem (24:38)

>> Part #3 – Must believe they are getting value for money (TIP: This does NOT mean lowest possible price!) (30:09)

>> Value for money and what it actually means (31:01)

>> The difference between a Casio and a Rolex – which one is better value? (33:15)

>> How the experience you provide, not your skills, determine the value you provide (36:58)

>> Recap and summary (40:15)

>> How to kickstart your marketing in just 30-days (42:00)

Get Your Hands On Our Free Giveaways

Right now, you can take our 100% free 25-page eBook, “The 7 Biggest Mistakes Health & Wellness Entrepreneurs Make That Cause Them To Miss Out On Stunning Profits & Tonnes Of New Clients” by signing up below:

https://fasttracktofullybooked.com/7-mistakes-guide/

Alternatively, sign up for my FREE 30-Day Marketing Email Course – giving you all the tools, techniques and strategy you need to take your business from zero to fully booked in the space of a few months. Sign up below:

https://fasttracktofullybooked.com/marketing/

Questions?

Shoot me an email: [email protected]

Find us on Facebook and join our group of entrepreneurs just like you:

https://www.facebook.com/groups/healthcaremarketingmastery/

In today’s episode, we talk about what it truly takes to move your audience to actually take the first steps with you and your business.

When you first started out in business, you might’ve thought that everyone you had the skills to help would be receptive to you and very interested in your services. But just because you can help them, doesn’t mean they want you to.

Why is that?

Well, the truth is, you probably haven’t built up enough of one particular key emotion with that potential client: TRUST.

Without trust, your audience and going to remain skeptical and nervous about doing business with you. They might read your blogs and watch your videos… But they probably aren’t opening their wallets any time soon.

However, there is a way to turn this around – and have these very same people jumping through hoops in order to do business with you, and you only.

What I’m talking about here is the “Show, Show, Give, Tell Formula” – SSGT for short – which is a framework I created to help you navigate the waters between “interested onlooker” and “paying client”.

As always, this episode is jam-packed with actionable tactics and strategy to help you find more clients, make more profit and grow your health or wellness business at lightning speed!

In this episode, you’ll learn:

>> How you can get more free training for growing your business (2:01)

>> Where to find Will’s guide to finding the first or next 20 clients for your business (7:29)

>> What the “SSGT” formula stands for and what it aims to achieve (9:14)

>> #1 – “Show” – Show your audience that you understand them (11:12)

>> A tale of two tech stores (13:01)

>> How to use your clients’ words to convert more leads to paying clients (18:56)

>> How do you show someone that you understand them, in-person? (21:47)

>> #2 – “Show” – Show your audience that you can solve their problem (24:24)

>> The power of testimonials (29:35)

>> #3 – “Give” – Give your audience something of perceived value (32:09)

>> #4 – “Tell” – Tell your audience what to do next (35:50)

>> How Will uses “Tell” on his website (41:22)

Get Your Hands On Our Free Giveaways

Right now, you can take our 100% free 25-page eBook, “The 7 Biggest Mistakes Health & Wellness Entrepreneurs Make That Cause Them To Miss Out On Stunning Profits & Tonnes Of New Clients” by signing up below:

https://fasttracktofullybooked.com/7-mistakes-guide/

Alternatively, sign up for my FREE 30-Day Marketing Email Course – giving you all the tools, techniques and strategy you need to take your business from zero to fully booked in the space of a few months. Sign up below:

https://fasttracktofullybooked.com/marketing/

Questions?

Shoot me an email: [email protected]

Find us on Facebook and join our group of entrepreneurs just like you:

https://www.facebook.com/groups/healthcaremarketingmastery/

The world is currently being swept away by a pandemic.

COVID-19 dominates our headlines and is over-whelming our healthcare systems. It’s also wreaking havoc on small businesses everywhere – health and wellness businesses included.

This emergency episode is designed to be the antidote to the chaos.

Believe it or not, there are ways to transform COVID-19 from a disaster to an opportunity in our businesses. And today, Will is going to show you exactly how.

As always, this episode is jam-packed with actionable tactics and strategy to help you not only survive the COVID-19 crisis, but come out of it stronger than ever!

In this episode, you’ll learn:

>> Where to get support to get you through this difficult time: https://www.facebook.com/groups/healthcaremarketingmastery/ (4:03)

>> How COVID-19 might not just affect us now but for years to come (4:55)

>> How long Will expects the COVID-19 business closure chaos to last for (6:02)

>> #1 – Focus on what you can control (7:44)

>> Recommended book resource: The Daily Stoic

>> #2 – Switch OFF the news! (12:55)

>> #3 – Use this time wisely (14:29)

>> #4 – Connect with past clients (16:49)

>> #5 – Build marketing systems (19:45)

>> Recommended book resource: Dan Kennedy: https://amzn.to/2U6chWV

>> Recommended book resource: Seth Godin: https://amzn.to/2UcfynT

>> Recommended FREE training: Free 30-Day Marketing Course: https://fasttracktofullybooked.com/marketing/

>> #6 – Experiment with new ways of working (22:05)

>> #7 – Sort your finances (25:54)

>> #8 – Invest in self-development (28:41)

Get Your Hands On Our Free Giveaways

Right now, you can take our 100% free 25-page eBook, “The 7 Biggest Mistakes Health & Wellness Entrepreneurs Make That Cause Them To Miss Out On Stunning Profits & Tonnes Of New Clients” by signing up below:

https://fasttracktofullybooked.com/

Alternatively, sign up for my FREE 30-Day Marketing Email Course – giving you all the tools, techniques and strategy you need to take your business from zero to fully booked in the space of a few months. Sign up below:

https://fasttracktofullybooked.com/marketing/

Questions?

Shoot me an email: [email protected]

Find us on Facebook and join our group of entrepreneurs just like you:

https://www.facebook.com/groups/healthcaremarketingmastery/

Disclosure: This page contains Amazon affiliate links. Please feel free to search for the product yourself if you would rather we didn't receive a small commission at no extra cost to you.

Facebook, Google, Instagram, networking, referrals from other companies, word of mouth… It’s exhausting trying to get ALL these things to work for you, right?

Sometimes, it’s very easy to get lost in this whole business ‘thing’. Some ‘gurus’ say you should be focusing your efforts on one thing… only for you to find another telling you that it’s a complete waste of time. It can be SO confusing!

Well, today, we want to simplify things for you! We’re going back to the basics.

You might be surprised to read this, but there are actually only 3 ways for ANY business (of any size) to grow.

All the Facebook and Google stuff that you read about is all good and well, but those are really just tactics that make up a small part of the overall picture. What you truly need is a deep understanding of these three principles that drive business growth in any business or niche.

Once you have an understanding of these principles, you’ll be able to plan your tactics around a clear end goal – meaning you’ll finally STOP spinning your wheels!

What’s more… You might be surprised to learn that getting more clients may NOT be the right way for you personally to grow your business… More on that in the episode!

As always, this episode is jam-packed with actionable tactics and strategy to help you grow your health or wellness business at lightning speed!

In this episode, you’ll learn:

>> How the coronavirus might affect YOUR business (& what to do about it) (2:45)

>> What Will’s going to be doing if he can’t get into his business (4:38)

>> What ELSE are you over-looking in your business? – Risk mitigation (7:02)

>> How else you can get help for your marketing and finding new clients (11:18)

>> Introduction to the ONLY 3 ways to grow any business (13:51)

>> What are the 3 ways to grow your business? (16:22)

>> #1 – Finding more clients (and why this might NOT be what you need to do (16:43)

>> The positives and negatives of finding more clients (18:41)

>> #2 – Increase the average order size (23:16)

>> The power of raising your rates (26:02)

>> #3 – Increase the average order frequency (30:02)

>> The fallacy Will fell for when he first started working (33:10)

>> Worked examples: How slight tweaks to these 3 variables can maximise your profits (37:54)

>> How to find your next 10 clients (42:43)

Get Your Hands On Our Free Giveaways

Right now, you can take our 100% free 25-page eBook, “The 7 Biggest Mistakes Health & Wellness Entrepreneurs Make That Cause Them To Miss Out On Stunning Profits & Tonnes Of New Clients” by signing up below:

https://fasttracktofullybooked.com/

Alternatively, sign up for my FREE 30-Day Marketing Email Course – giving you all the tools, techniques and strategy you need to take your business from zero to fully booked in the space of a few months. Sign up below:

https://fasttracktofullybooked.com/marketing/

Questions?

Shoot me an email: [email protected]

Find us on Facebook and join our group of entrepreneurs just like you:

https://www.facebook.com/groups/healthcaremarketingmastery/

World famous marketer and author Dan Kennedy calls “FREE” the most powerful word in the English language.

However, “FREE” can be a cruel mistress. Many health and wellness business owners resort to using “free” to bring in new clients – but over-use of this powerful tool can literally erode away your profits until nothing remains.

What’s even worse is that, if you’re not careful, you can actually make it LESS likely that someone is going to buy from you because you’ve offered them something for free. This can be an incredibly difficult thing to navigate around.

However, when used correctly, “FREE” can accelerate the growth of your business like nothing else. In fact, Will Harlow has used “free” in his physiotherapy practice so effectively that he has been able to attract 10x more client leads willing to pay high prices since he started using his own powerful “FREE” offer.

As always, this episode is jam-packed with actionable tactics and strategy to help you avoid the pitfalls and the dangers of “free”, while also teaching you how to use this powerful tool to sky-rocket your business success!

In this episode, you’ll learn:

>> How Will used FREE to grow his physio business (4:40)

>> Key Mindset: Is ANYTHING really free? (6:52)

>> What can happen when you misuse the power of FREE (10:02)

>> Danger #1 – Loss of trust from past and future clients (12:18)

>> Danger #2 – Devaluing your core service (17:50)

>> Danger #3 – Inability to back-track (22:23)

>> Power #1 – Builds up the “taste” for your services (28:32)

>> Power #2 – Demonstration of expertise (31:44)

>> Power #3 – To build a bridge (34:58)

>> How to get more help for your “FREE Strategy” – and get your hands on my free marketing coaching series (39:43)

Get Your Hands On Our Free Giveaways

Right now, you can take our 100% free 25-page eBook, “The 7 Biggest Mistakes Health & Wellness Entrepreneurs Make That Cause Them To Miss Out On Stunning Profits & Tonnes Of New Clients” by signing up below: fasttracktofullybooked.com/

Alternatively, sign up for my FREE 30-Day Marketing Email Course – giving you all the tools, techniques and strategy you need to take your business from zero to fully booked in the space of a few months. Sign up below:

fasttracktofullybooked.com/marketing/

Questions?

Shoot me an email: [email protected]

Find us on Facebook and join our group of entrepreneurs just like you:

www.facebook.com/groups/healthcaremarketingmastery/

Getting a new health or wellness business off the ground can be a real struggle. It can be nothing short of overwhelming trying to come up with a marketing strategy that will ensure you can reliably find new clients.

It’s no wonder many business owners end up spinning their wheels for months on end, churning out social media content for hours every week, never actually being able to translate that hard work into new paying clients.

What makes all of this even worse is that you didn’t set up your business because you love marketing; you set up your business to help people, see clients and improve the health of those in your community!

Luckily, getting started doesn’t have to be that hard! FTFB founder Will Harlow was in the same boat a few years ago – brand new in a town where no one knew his name. However, using a well-planned strategy, he was able to take his clinic from zero to fully booked in less than a year! Today, he shares with you five of the best marketing strategies he used to get there.

As always, this episode is jam-packed with actionable tactics and strategy to turn get your business off the ground if you’re just starting out… Or help you find your next clients if you’re already up and running!

In this episode, you’ll learn:

>> Can we find 20 new leads in the first 3 months of business, with no more than £500 to spend? (6:12)

>> Establish your ICA and marketing message (8:32)

>> How to create an incredible lead magnet (9:20)

>> Strategy #1 – Start to attend community events (16:18)

>> Strategy #2 – Fire up Google Ads (24:01)

>> Help from Neil Patel on Google Ads: https://neilpatel.com/what-is-google-adwords/ (30:56)

>> Strategy #3 – Facebook Ads (31:24)

>> The exact strategy Will uses with his Facebook Ads (34:27)

>> What should your budget be for Facebook? (38:31)

>> Strategy #4 – Set up referral links with local companies (39:02)

>> Strategy #5 – Encourage word of mouth referrals (43:45)

>> Get started with our FREE 30-day email course (50:30)

Get Your Hands On Our Free Giveaways

Right now, you can take our 100% free 25-page eBook, “The 7 Biggest Mistakes Health & Wellness Entrepreneurs Make That Cause Them To Miss Out On Stunning Profits & Tonnes Of New Clients” by signing up below: https://fasttracktofullybooked.com/

Alternatively, sign up for my FREE 30-Day Marketing Email Course – giving you all the tools, techniques and strategy you need to take your business from zero to fully booked in the space of a few months. Sign up below:

https://fasttracktofullybooked.com/marketing/

Questions?

Shoot me an email: [email protected]

Find us on Facebook and join our group of entrepreneurs just like you:

https://www.facebook.com/groups/healthcaremarketingmastery/

To run a successful modern day marketing strategy, having a high quality, lead-generating website is CRUCIAL for health and wellness businesses.

However, as many as 95% of health & wellness business owners have their websites set up ALL WRONG! This can actually do more harm to your business than good.

Will was successfully able to build up a full client caseload on 80% auto-pilot – while he was still employed full-time – without dedicating any more than 1-2 hours per week to marketing, simply because of the effectiveness of his website. Setting your website up correctly is one of the number one best investments you can possibly make when it comes to marketing.

Most web developers and even other wellness business owners might tell you that making your website pretty, attractive and colourful is the best way to give a great first impression and secure new clients… but is that actually true?

In this episode, you’ll learn why that is just ONE of the many commonly believed yet faulty beliefs around website strategy for health and wellness businesses.

As always, this episode is jam-packed with actionable tactics and strategy to turn your website from a grudging necessity into a lead generating machine!

In this episode, you’ll learn:

>> Is there a “right way” to have a website? (3:41)

>> Why your website is such an important factor in business success (5:01)

>> The beauty of having a website that generates leads (8:29)

>> Should your website look attractive? (10:51)

>> 4 things that a “direct response” website can do for YOU (13:52)

>> Mistake #1 – No clear marketing message (16:02)

>> Where do you put your marketing message? (23:52)

>> Mistake #2 – No collection of leads (25:55)

>> Mistake #3 – Poor trust building (31:45)

>> How to use testimonials to build trust (36:30)

>> Mistake #4 – Putting prices on full display (37:50)

>> Mistake #5 – Massive “Book Now” button! (42:22)

>> My recommended tool to collect leads – ConvertKit (48:57)

>> How to get help for YOUR website (50:56)

Get Your Hands On Our Free Giveaways

Right now, you can take our 100% free 25-page eBook, “The 7 Biggest Mistakes Health & Wellness Entrepreneurs Make That Cause Them To Miss Out On Stunning Profits & Tonnes Of New Clients” by signing up below: https://fasttracktofullybooked.com/

Alternatively, sign up for my FREE 30-Day Marketing Email Course – giving you all the tools, techniques and strategy you need to take your business from zero to fully booked in the space of a few months. Sign up here: fasttracktofullybooked.com/marketing/

Questions?

Shoot me an email: [email protected]

Find us on Facebook and join our group of entrepreneurs just like you: https://www.facebook.com/groups/healthcaremarketingmastery/