October 31, 2023

Solving Design Problems in Low Fidelity

27 minutes

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Are design leaders and their teams neglecting the power of wireframing in UX design? In the latest episode of UX Leadership by Design, Mark Baldino explores this question, and others, with Billy Carlson, a design leader and educator.

The episode dives deep into the often underestimated process of wireframing, emphasizing its critical role in project development. Billy underscores the value of staying in the the "gray areas" of low-fidelity design early on, as it allows teams to refine their ideas, establish content structures, and secure stakeholder buy-in before transitioning to high-fidelity design. They also talk about Billy's recent book, "Wireframing for Everyone," which aims to democratize wireframing, making it accessible to both designers and non-designers.

If you're a design leader in the UX field, this podcast episode offers a fresh perspective and actionable insights to elevate your team's design process.

ABOUT OUR GUEST: Billy Carlson is a design educator at Balsamiq, where he helps new and non-designers learn best practices for all phases of user interface and digital product design. He teaches university-level UX and design thinking courses, and, as a designer since 2005, he’s worked on myriad products and led large UX teams at various organizations.

TOPICS:
The Role of Wireframing in UX Design
Importance of Staying in Low Fidelity
Strategies to Encourage Collaboration in Wireframing
Challenges Faced by Design Leaders
Benefits of Concept Development in Design
Balancing Control and Collaboration as a Design Leader
Transitioning from Individual Contributor to Design Lead
The Intersection of Design Leadership and Education
The Process of Writing a UX Design Book
Effective Communication in Early Design Phases

LINKS:
Wireframing for Everyone: https://abookapart.com/products/wireframing-for-everyone
Balsamiq Wireframes Academy: https://www.balsamiq.com/learn
Billy on LinkedIn: https://www.linkedin.com/in/billycarlson
Balsamiq: https://www.balsamiq.com/