Sophie Ozoux and Kwame Taylor-Hayford, co-founders of Kin Agency, are renowned for their ability to blend creativity with purpose, driving impactful change for some of the world’s most recognized brands. With over 20 years of experience in the advertising industry, Sophie has worked with clients like Absolut, Apple, and Facebook, while Kwame has shaped global campaigns for brands such as P&G, Uniqlo and Chobani. Together, they created Kin to help brands navigate the delicate balance between culture, innovation, and social impact. In their conversation with Ryan, they discuss how brands can move beyond viewing "purpose" as a passing trend and instead embrace it as a growth driver. They reflect on the courage it takes for marketers to implement meaningful change and explore the idea that fear is often the biggest obstacle to progress. Through Kin, Sophie and Kwame are dedicated to fostering long-term, transformative work, helping companies like Delta Airlines and Mailchimp lead with integrity in today’s ever-evolving world.