The space industry is treated like it’s a collection of launches - rockets, satellites, new vehicles, and programs. But that framing misses what’s actually being built right now and how significant it is.

What’s happening in space is not just a launch boom. It’s the early construction of a permanent logistics and infrastructure layer that will eventually make access to orbit feel normal, repeatable, and almost invisible. 

The same way we stop thinking about the shipping routes behind Amazon deliveries or the cargo planes moving goods across continents, future businesses won’t obsess over which rocket carried their payload. They’ll care about reliability, timing, orbit, and outcomes.

That shift changes the role companies like Exolaunch play in the market. They are not simply “booking rides” to space. They’re helping create the connective tissue between launch providers, satellite operators, insurers, regulators, logistics systems, and the growing commercial demand for orbital infrastructure. And as launch capacity remains constrained, that coordination layer becomes incredibly valuable.

One of the most overlooked dynamics in space right now is that demand is no longer the problem. The real bottleneck is orchestration. There are more satellites, more commercial applications, more defense use cases, more data demands, and more infrastructure ambitions than the market can currently support. 

Launch windows are getting booked years in advance. Entire business models now depend on access to orbit. And increasingly, companies are realizing that flexibility matters more than loyalty to any single launch provider.

In this episode, I sit down with Dr. Robert Sproles, CEO of Exolaunch, to talk about what this next phase of the space economy actually looks like. We unpack why launch is becoming an infrastructure business, how Exolaunch built a global launch integration company without venture capital, and what most people misunderstand about how commercial space is evolving.

You’ll also learn:

About the Guest

Dr. Robert Sproles is the CEO of Exolaunch. Exolaunch is a global leader in launch mission management, satellite integration, and satellite deployment technologies. With a decade of flight heritage and 650+ satellites launched across 41 missions to date, Exolaunch leverages industry insight to tailor turnkey solutions that meet customer needs and respond to market trends. Exolaunch fulfills launch contracts for industry leaders, the world's most innovative startups, research institutions, government organizations, and international space agencies. The company develops and manufactures its own flight-proven, industry-leading satellite separation systems and payload launch stacks, with the fastest-growing heritage in the market. Exolaunch, headquartered in Germany, operates globally with offices in the US, France, and Japan. Exolaunch promotes safe, sustainable, and responsible use of space and is committed to making space accessible for all. With over 20 years of experience in engineering leadership, Robert is passionate about strategic planning and developing technical capabilities at scale. To learn more, visit https://www.exolaunch.com/ and connect with him on LinkedIn. 

About Your Host

Craig Picken is an Executive Recruiter, writer, speaker, and ICF Trained Executive Coach. He is focused on recruiting senior-level leadership, sales, and operations executives in the aviation and aerospace industry. His clients include premier OEMs, aircraft operators, leasing/financial organizations, and Maintenance/Repair/Overhaul (MRO) providers, and since 2008, he has personally concluded more than 400 executive-level searches in a variety of disciplines. Craig is the ONLY industry executive recruiter who has professionally flown airplanes, sold airplanes, and successfully run a P&L in the aviation industry. His professional career started with a passion for airplanes. After eight years’ experience as a decorated Naval Flight Officer – with more than 100 combat missions, 2,000 hours of flight time, and 325 aircraft carrier landings – Craig sought challenges in business aviation, where he spent more than 7 years in sales with both Gulfstream Aircraft and Bombardier Business Aircraft. Craig is also a sought-after industry speaker who has presented at Corporate Jet Investor, International Aviation Women’s Association, and SOCAL Aviation Association. 

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