Ed and Simon interview József Keleti, the leader of Ingatlan, a prominent real estate portal in Hungary. They discuss the unique characteristics of the Hungarian real estate market, the services offered by Ingatlan, and the challenges faced by real estate portals globally. The conversation delves into the auction model used for property listings, user behavior in searching for properties, and the competitive landscape. József shares insights on the acquisition of a car portal, the synergies between real estate and mortgage businesses, and the potential applications of AI in enhancing user experience. The episode concludes with reflections on learning from global real estate portals and the importance of adapting to changing user preferences.