According to SparkToro – SEO’s might use SparkToro’s data to “SparkToro can help you find exactly those sources that reach the link-likely, amplification-primed groups you need to grow visibility, rankings, and traffic.”

Audience Intelligence tools 

• Where they spend time online
• Listen to 
• Watch 
• Talk about

The problem with surveys – hard to get data.

• Selection bias when you’re trying to follow

What does the tool claim to do?

• Follows billions of social accounts and makes it easy to distill data / interest from those profiles at scale. 
• Get insights on competitors website visitors. 
• Build a list of websites to get on, podcasts to get on etc… \

Based on these claims I wanted to use it and find what construction companies are watching and listening to most if I can.