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Our industry’s reputation won’t be rebuilt through campaigns—it will be rebuilt through conversation. This podcast explores how the “20/60/20 Rule” can guide us to focus on the majority who simply want to understand what we do, and why facts alone aren’t enough to change minds.
By The SPE Podcast4.4
1515 ratings
Our industry’s reputation won’t be rebuilt through campaigns—it will be rebuilt through conversation. This podcast explores how the “20/60/20 Rule” can guide us to focus on the majority who simply want to understand what we do, and why facts alone aren’t enough to change minds.

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