If your message sounds like everyone else in your industry, congratulations, you’re invisible. In this episode of 10-Minute Masterclass, Trey Sheneman shows you how to clarify your messaging so it converts. Learn the five Cs of messaging that will help your brand stand out, build trust, and drive more action from the moment someone lands on your website.

Key Takeaways
- Clear messaging beats clever—confused customers don’t convert.
- Messaging is your first conversion layer, before pricing or funnels.
- Your messaging should answer two questions: Why should I care? Why should I act now?

The 5 Cs of messaging:
- Clear – Speak simply, with benefit-driven language.
- Customer-Centric – Say "you," not "we." Focus on their problem.
- Credible – Let social proof and testimonials do the talking.
- Compelling – Use stories and emotion to hook people.
- Consistent – Align your messaging across all platforms.

Timestamped Highlights

[00:00] – If you sound like everyone else, you’re invisible.

[01:00] – Introducing our sponsor: Live Well Vacation Club.

[03:00] – Messaging is your first conversion layer—don’t ignore it.

[04:00] – The cost of confusion: why unclear messaging kills sales.

[05:00] – Clear: Is your headline simple enough for a 7th grader?

[06:00] – Customer-Centric: Count your "we’s" vs. your "you’s."

[07:00] – Credible: Use social proof, case studies, and third-party validation.

[08:00] – Compelling: Why emotion and storytelling drive conversions.

[09:00] – Consistent: Misaligned messaging creates friction and kills trust.

[09:30] – Trey’s 3 quick wins to clarify your message this week.

Sponsor: Live Well Vacation Club LiveWellMembership.com 

Want to work with Trey and his Team? Then go to Herald: 🔗 Herald – https://www.weareherald.co/  Want to connect with Trey for a follow up question?

Find him on LinkedIn: 🔗 https://www.linkedin.com/in/treyshen/ 

Are you ready for predictable growth in your business? Check out the COMPASS: 🔗
https://www.weareherald.co/compass 

Want to learn Trey’s system for being a Fractional Growth Advisor and CMO? Grab the Training: 🔗
https://www.thecompassmethod.co/crashcourse 

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