Speaker Sales Systems

Speakers can handle an audience of thousands but buckle when asked to talk to an audience of one. In this week's podcast, we're going over the fears that keep speakers from using the most powerful tool in their sales arsenal and what to do to overcome that fear - and get more gigs!

In this episode of Speaker Sales Systems, we're going over an often-overlooked area in any salesperson's business model - the numbers they should be tracking. If you're NOT tracking your conversion metrics across some key areas, you're setting yourself - and your speaking business - up for failure. Learn what to track and what to do with what you learn in this episode!

Many speakers do everything that's asked of them by an event planner and still don't get the gig. It's not always because a better speaker was chosen instead - rather, it's often because they gave up control of the selling process. In this episode of Speaker Sales Systems, we go over the warning signs that the selling process is about to be relinquished and some solid insight into how to maintain it - and get the gig!

The person who controls the conversation controls the sale, and that's why the best salespeople are adept at using a particular kind of question to drive a sale forward. In this episode, we explore the most powerful type of question and some examples of how we use it to get more impact for audiences and more income for our speaking businesses.

Many speakers wonder what can set them apart from 'name-brand' speakers and don't want to wait decades to have the bestselling book or inbound leads. Something that sets all speakers apart - who are willing to do it - are customizations. In this week's S3 podcast, we go over how to leverage a customized talk into the sales process and close more keynotes!

If your speaking client doesn't purchase value-adds like books, breakouts or articles and you learn that those things could help them achieve their goals, you're ethically obligated to offer them again. How do we do this? In this episode, we cover the pre-event brief, a critical element of any speaker's sales systems. Learn how we use this process to ensure every even is better than the last and offer speaking clients every opportunity to achieve their outcomes.

If you're not taking advantage of after-event value adds, you may be leaving money on the table your speaking business could be reclaiming. In this podcast, we go over the value adds we offer to clients, including teaching you about a follow-up course we customize to every member of our audiences. Value doesn't end when you leave the stage, unless you want it to!

Asking event organizers for thousands of dollars is a big ask, especially if they've never heard of you or your brand. We discovered that there's a missing element in many sales conversations that makes the difference between moving forward or backwards in the sale. In this special episode of Speaker Sales Systems, we're diving into the psychology of assurance.

In this extra-packed episode of Speaker Sales Systems, we're linking every one of the challenges we hear events addressing with a keynote as the solution, and explaining how we do it. Here are the challenges most often heard as topics of focus for events: Uncertainty about the future Monitoring performance Regulation and compliance Exploding amount of data Embracing change Coping With Market Competition Keeping Up With Market Transformations Building a Corporate Brand Hiring New Employees Founding New Departments Retaining Top Talent Embracing Diversity At Work Improving Communication Motivating Employees Landing New Business/increasing sales Retaining Customers (customer loyalty) Identifying New Sales Channels Solving Productivity Problems Keeping Up to Speed With Innovations Efficiency Automating Business Processes Risk management

If you're still touting yourself to prospects as a 'leadership' or 'motivational' speaker and wondering why you're being passed over again and again, wonder no more! In this episode of the only podcast focused on speaker sales, we dive deep into the art of asking about prospect challenges, building a bridge between our expertise and the solutions they need, and driving the sales conversation forward.