Today’s Watson Weekly is a special edition that is one of a series of three interviews recorded at Shopware’s Partner Day on April 24th, 2025.  These were recorded in the basement of a German beer hall and restaurant, so I think those interested in the digital commerce complexity of serving manufacturers and distributors should find it a lot of fun.

In this special edition of the Watson Weekly, Rick Watson heads to the basement of a German beer hall at Shopware's Partner Day to sit down with Rob Miller of Smith Commerce. Together, they explore the intricacies of modern B2B digital commerce—from account hierarchy challenges and dynamic pricing rules to the evolving role of CRM. Rob shares real-world insights from years of working with wholesale distributors and manufacturers, including the critical role of AI in orchestrating complex systems. Tune in for a grounded, behind-the-scenes take on the future of enterprise commerce and why embracing change is easier than ever before.

📘 Learn more about the structural shifts in B2B and private equity’s role in transformation with Shopware’s whitepaper: Winning B2B in the Age of Private Equity

https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly