Execs from several newsrooms come together to debate how to cover the next general election in this brave new world of AI, deep fakes and partial broadcasting. Media news and analysis with Matt Deegan.

We speak to Sam Woodhouse, the BBC’s Election Night Editor about the updates coming to the broadcaster’s coverage - and why some new technologies are hard to adapt to Britain’s electoral system.

Katy Searle ran the BBC’s political coverage for eight years during three elections - and tells Matt why the leaders debate this year will be hotly contested by the new upstarts, GB News and Talk TV.

Also on the programme: writer Alex Huson takes a look at the finances at News UK, and why book optioning is getting expensive for studios. And Professor Rob Ford tells us what the key narratives are likely to be... and when that elusive election may take place.

Special thanks to James Ball and The Media Society for inviting us. Find out about future Media Society events at themediasociety.com

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