This episode was sponsored by Cardiff & Damon Friedman of SOF Missions

LightSpeed VT: https://www.lightspeedvt.com/

Dropping Bombs Podcast: https://www.droppingbombs.com/

Today's Dropping Bombs episode delivers battlefield-forged leadership wisdom with Dr. Damon Friedman — retired Air Force Special Operations Lt. Colonel, three-time Bronze Star recipient, and founder of SOF Missions, a nonprofit fighting the veteran suicide epidemic killing 20+ Americans a day.

From juvenile delinquent in South LA to elite special warfare officer with four combat deployments, Dr. Friedman breaks down why comfort is a disease, the one character trait that kills more companies than bad strategy, and the leadership lessons most CEOs will never learn unless they've operated where failure means death — not a bad quarter.

Twenty veterans will take their lives today. Dr. Friedman has made it his mission to stop that — and this conversation is part of how. Buy the book, share the episode, support the mission.

🔗 Connect with Dr. Damon

Instagram: https://www.instagram.com/drdamonfriedman/

Facebook: https://www.facebook.com/Dr.DamonFriedman

YouTube: https://www.youtube.com/@damonfriedman

Website: https://www.damonfriedman.com/

📚 Get the Book: Special Warfare CEO: https://a.co/d/0bklKmGP

🎖️ Support SOF Missions (Veteran Nonprofit): https://www.sofmissions.org

Watch the full-length video version of any Dropping Bombs episode here on YouTube.

Brad Lea is a self-made entrepreneur who turned small-town grit into a multi-million-dollar empire. With over 25 years dominating sales and leadership, he's mentored thousands to outsmart, outwork, and out win their competition. His top-rated podcast, Dropping Bombs, brings raw, game-changing insights from the biggest names in business.

LightSpeed VT is Brad's brainchild—the world's leading interactive training platform. It's built to make your team sharper, faster, and more effective, without wasting time or money. Whether you're a startup or a Fortune 500, LightSpeed VT is how you scale success and dominate your industry. Curious? Check it out:

https://www.lightspeedvt.com/

Brad's also behind Closer School, the go-to program for mastering sales and closing deals like a pro. Want to 10x your income? This is where you start. His book, The Hard Way, lays out the brutal, honest lessons he learned building his empire—your blueprint to winning the game. Get it here: https://bradlea.com/product/the-hard-way/

This isn't just a video. It's a wake-up call. Watch it. Share it. Act on it.

Closer School: https://www.closerschool.com/cs