The gold run of social media ad dominance is coming to an end, yes it is still far more effective than leaflet drops but it is not the same space anymore. If you run a business you will have noticed the change in performance big time. This is due to the privacy uprising as well as a more competitive space, people know Facebook tries to make you pay to get attention. You have a lot of marketing companies burying their head in the sand because this is their main revenue and they don't know what to do. Myself and Charlotte will talk through how it has changed and the best way to tackle the changing landscape.