On this week’s Inside Indiana Business with Gerry Dick, we continue our “Business at the Brickyard” series from the newly renovated Indianapolis Motor Speedway Museum. The $60 million overhaul is already drawing crowds and boosting memberships, with new interactive exhibits, STEM learning opportunities and a major spotlight on Roger Penske’s legacy.

Penske Entertainment’s Allison Melangton joins Gerry to discuss how IndyCar is strengthening its connection to fans across Indiana — from porch parties and statewide fan fests to collaborations with the arts community.

Also in this episode:

As the Indy 500 approaches, we spotlight the people, companies and communities fueling Indiana’s motorsports economy.