SPILL THE (GREEN) TEA: How to talk about sustainability without getting called out

SPILL THE (GREEN) TEA: How to talk about sustainability without getting called out


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Making Design Circular is evolving.

With a new name, a new remit, and a new co-host, this next chapter is all about one of the most urgent conversations in business today: how to talk about sustainability with honesty, nuance, and confidence.

Katie Treggiden is joined by Malin Cunningham, founder of B Corp-certified B2B thought leadership consultancy Hattrick, to launch Spill the Green Tea – a podcast exploring how brands can communicate their environmental efforts without tipping into greenwashing… or disappearing into greenhushing.

In a world saturated with content, polished claims, and call-outs, the real differentiator is authenticity. Together, Katie and Malin unpack how to share imperfect eco-efforts with clarity and credibility, so your sustainability story builds trust instead of backlash.

Expect thoughtful conversations, practical insights, and honest reflections on what it really takes to speak up responsibly in today’s climate-aware marketplace.

If you care about communicating sustainability in a way that stands up to scrutiny and still stands out, subscribe now and be the first to tune in to Spill the Green Tea

PS Looking for Brackish? That has a new home at https://brackishbykatietreggiden.substack.com/t/podcast

More from Katie

  • Green, Not Greenwashed: Get the clarity and confidence you need to talk about your eco-efforts without the fear of greenwashing.
  • Follow Katie on Instagram @katietreggiden.1

More from Malin

  • Greenwashing 101: Green or Greenwashed? Essential insights for sales and marketing professionals to make sense of sustainability and avoid falling into greenwashing's trap.
  • Follow Malin on LinkedIn @malin-cunningham

PS Looking for Brackish? That has a new home at https://brackishbykatietreggiden.substack.com/t/podcast

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SPILL THE (GREEN) TEA: How to talk about sustainability without getting called outBy Katie Treggiden, Malin Cunningham

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