Michelle Calcote King is the Principal and President of Reputation Ink, a public relations and content marketing agency for law firms. Reputation Ink helps its clients build their reputations, communicate their expertise, and grow their businesses. With two decades of marketing and PR experience that spans from Australia to England and back to the US, Michelle brings a global perspective to her clients in the Southeast and beyond.

In 2008, Michelle was recognized by the Jacksonville Business Journal as one of the city’s “40 under 40” up-and-coming professionals. In 2015, the same paper named her a “Woman of Influence.” Currently, Michelle is Chair of the Legal Marketing Association's Jacksonville chapter, a member of the Florida Bar's Grievance Committee, a Trustee for the Jacksonville Regional Chamber of Commerce, and a board member with Greenscape of Jacksonville.

It’s not unusual for lawyers to use language in their day-to-day lives that people outside their industry aren’t familiar with. However, when you’re communicating from a marketing perspective, it’s vital that your target audience understands the information you are presenting to them. So, how can you start winning the war against legalese at your firm?

According to Michelle Calcote King, the Principal and President of Reputation Ink, clear and concise writing is the key to helping law firms effectively communicate with their clients. With all the information that people are consuming every day, it is especially important for businesses—specifically law firms—to take the time to simplify and shorten their content. As Michelle says, “clarity wins the game” when it comes to successful marketing.

Join Michelle Calcote King, the Principal and President of Reputation Ink, in this episode of Spill the Ink as she’s interviewed by John Corcoran of Rise25 Media. Michelle talks about effective marketing for law firms and the importance of using writing that your clients understand. She also discusses the studies that support using plain language and shares her advice for crafting clear, impactful messages. Stay tuned.

Michelle Calcote King is the Principal and President of Reputation Ink, a public relations and content marketing agency for law firms. Reputation Ink helps its clients build their reputations, communicate their expertise, and grow their businesses. With two decades of marketing and PR experience that spans from Australia to England and back to the US, Michelle brings a global perspective to her clients in the Southeast and beyond.

In 2008, Michelle was recognized by the Jacksonville Business Journal as one of the city’s “40 under 40” up-and-coming professionals. In 2015, the same paper named her a “Woman of Influence.” Currently, Michelle is Chair of the Legal Marketing Association's Jacksonville chapter, a member of the Florida Bar's Grievance Committee, a Trustee for the Jacksonville Regional Chamber of Commerce, and a board member with Greenscape of Jacksonville.

Referrals are the number one way for law firms to attract new clients and grow. But when someone hears your name and types it into Google, how do you ensure that your law firm is represented in a way that wins over these potential clients? 

Michelle Calcote King, the Principal and President of Reputation Ink, knows that showcasing your track record as a thought leader is the key to law firm growth. Michelle and her skilled team of writers and editors have the marketing expertise to help lawyers establish themselves as influential thought leaders in their industry—and, ultimately, get more clients.

Tune in to this episode of Spill the Ink as Michelle Calcote King, the Principal and President of Reputation Ink, is interviewed by John Corcoran of Rise25 Media. Michelle provides her insights into how lawyers can make their mark as influential thought leaders in their industry. She also shares her techniques for brainstorming interesting topics, creating effective content, gaining visibility in the press, and sharing your message online. Stay tuned.