Any author leveraging the Amazon Advertising platform for their books has a few choices, two of which aren't always the best options for immediate sales. Let's discuss Sponsored Product ads vs Sponsored Brand and Lockscreen Ads. Find out how to run and use an effective ad campaign for your KDP book using Sponsored Brands and Sponsored Products ads.

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Where noted, some outbound links financially benefit the channel through affiliate programs. I only endorse programs, products, or services I use and can stand confidently behind. These links do not affect your purchase price and greatly helps to building and growing this channel. Thanks in advance for understanding! - Dale L. Roberts