In this special episode of Creative Drive, we sit down with Tatsuru Ichishima, the founder of Spoon Sports — one of the most iconic names in the world of Honda tuning and JDM car culture.

Ichishima-san started SPOON in 1988 with a simple philosophy: make Honda cars faster without sacrificing reliability. What began as grassroots racing and homemade parts eventually became a globally respected tuning brand known for its distinctive blue and yellow race cars and legendary Honda performance engines.

In this conversation, recorded in Tokyo, we dive deep into the history of SPOON and the early days of Japanese car culture.

Topics in this episode include:

• The early days of racing Honda production cars

From racing motorcycles in the 1970s to building one of the most respected performance brands in the world, Ichishima-san shares the story behind a company that helped define the golden era of Japanese tuning.

If you love Honda, JDM history, racing, and automotive entrepreneurship, this is an episode you won’t want to miss.

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