07.02.2023 - By Sport Bizarre
In 1923, two brothers formed a new shoe company, Gebrüder Dassler Schuhfabrik, or Geda.
The company grew quickly against the backdrop of the rising Nazi party, and by the 1936 Berlin Olympics, top athletes, including Jesse Owens, wore the brothers' shoes.
Titus O’Reily and Mick Molloy look at how the Second World War tore the two brothers apart, leading to the biggest feud in sports history.
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