Last week we left off with the two Dassler brothers splitting apart their shoe company after a vicious falling out.

With the Second World War now over, the two brothers start building their new companies, Puma and Adidas, with the rivalry only getting hotter.

Titus O’Reily and Mick Molloy look at how the two feuding companies took sports apparel, footwear and marketing to new heights, and how the focus on each other meant they missed a new company emerging, Nike.

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Resources

There are too many resources to name for this one as it’s been a favourite for both business and sports reporters for years.

The person who has covered it the most however is Barbara Smit. She's written a few books on the topic. I’ve put the link below and highly recommend it as not just a great sports book but a great read for anyone.

Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports by Barbara Smit

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