07.09.2023 - By Sport Bizarre
Last week we left off with the two Dassler brothers splitting apart their shoe company after a vicious falling out.
With the Second World War now over, the two brothers start building their new companies, Puma and Adidas, with the rivalry only getting hotter.
Titus O’Reily and Mick Molloy look at how the two feuding companies took sports apparel, footwear and marketing to new heights, and how the focus on each other meant they missed a new company emerging, Nike.
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