As the very first Australian Woolmark licensee and selling quality woollen garments since 1914, Sportscraft holds a special place in the Australian retail landscape. What trends are appearing for wool consumption? What do people want from wool? Hear what this iconic retailer has to say about the future of wool and the people that ultimately buy it.

Sportscraft and wool

What do luxury fashion in Paris and a farm near Burra have in common? Wool!
 
            Join us as we explore wool’s global supply chain; speaking with woolgrowers, manufacturers, designers and everyone in between, about how they're working with the world's miracle fibre.
 
            If you have feedback or a question you would like to raise as part of The Yarn podcast, please email The Yarn at theyarn@wool.com.

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Woolmark regional manager for Western Europe Damien Pommeret discusses in detail the large amount of work Woolmark conducts on behalf of woolgrowers in this important market. In particular highlighting the renewable and biodegradable nature of wool in a world of fast fashion.

Woolmark going into bat for wool in Europe

With the third largest GDP, Japan has been a significant market for wool for a long time. South Korea also as a cold climate country with a large population is a growing market for wool. Samuel Cockedey is the Woolmark manager  for these two important markets and explains why he is upbeat about the natural fibre’s future in these markets.

Japan and Korea market for wool

Italy is one of the style-capitals of the world with leading brands as well as some of the globe’s significant upmarket wool processors and manufacturers. Hear AWI/Woolmark regional manager for central and eastern Europe,  Francesco Magri discuss the latest wool campaigns and trends in Italy and why he is optimistic for our fibre in this crucial market.

Francesco Magri: Italy and wool

China is by far the largest destination for Australian wool, not only got processing but also, ultimately, sales. What is less known is the dependence of the enormous Chinese wool processing industry on Australian Merino wool. Hear AWI/Woolmark Country Manager Jeff Ma discuss the latest developments for our fibre within China and why he believes Australia and China with stay wool-dependent on each other for a very long time.

Jeff Ma: China and wool

A kiwi shearer with a great eye for innovation, Wayne is known for his very successful crutching trailers but now has a system that uses a board that can change height to allow shearing also. Hear how Wayne is also thinking of what could be done to harvest wool using biological harvesting.

Sportscraft and wool

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