Join Jonah Krochmalnek on Microgreens Mastery as he delves into the world of microgreens with special guests, Alex and Kim Hunter from Hunter's Dale, Mission, BC. Explore challenges in retail sales, customer selection, seasonal variability, and the magic of automation. Learn how the Hunters transformed their hobby into a thriving business, primarily selling to restaurants. Discover the importance of aligning customers with your business model, optimizing production, and maintaining work-life balance. Gain insights into careful spending, understanding customer needs, data-driven decisions, and the rewarding journey of running a business. Don't miss out on this great episode!

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