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SPS 055: Why This Former Publishing Company CEO Is Self Publishing Books...And How He Sold 500k+ Copies Of His Self Published Planner with Michael Hyatt
Join me for an enlightening discussion with Michael Hyatt, former chairman and CEO of a publishing company and current founder and CEO of Michael Hyatt Company. As an Inc. 5,000 company, Michael has extensive experience in the publishing industry, having written and published numerous books. In this episode, we dive into the strategies behind his successful self-publishing endeavors, the sales of his planners and journals, and the behind-the-scenes details of his book launch for "The Vision Driven Leader."
Michael believes that books are a powerful tool for networking and expanding his reach. He views books as working for him even while he sleeps. When it comes to advertising, Michael reveals his approach of using Facebook Ads primarily for lead generation rather than direct sales, especially for self-published books. By offering valuable content and encouraging readers to opt-in and purchase the book, he creates a funnel that leads to additional product sales.
Listen in to discover how Michael successfully sells books directly from his website, how he transitions potential clients from his lead funnel to his business, and the channels he employs to sell over half a million planners annually. Learn why his planners have gained popularity in major corporations, the importance of having a clear vision for your company, and the pitfalls of lacking a vision script as a leader.
Don't miss this episode as we explore Michael Hyatt's proven strategies for driving book sales. Gain insights into his marketing game plan for book launches, the value of a clear Vision Script, and the core elements of a successful business ideology. Whether you're an author or a business leader, these insights will help you boost your book sales and achieve greater success in your endeavors.
Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule
Here are some links that might come in handy:
- Apply for a free book consultation
- Register for our free on-demand training
Must-watch episodes:
- SPS 044: Using A Free + Shipping Book Funnel with Anik Singal
- SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear
- SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup
- SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman
- SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
View all episodes
By Chandler Bolt, Founder of selfpublishing.com
4.8
623623 ratings
Join me for an enlightening discussion with Michael Hyatt, former chairman and CEO of a publishing company and current founder and CEO of Michael Hyatt Company. As an Inc. 5,000 company, Michael has extensive experience in the publishing industry, having written and published numerous books. In this episode, we dive into the strategies behind his successful self-publishing endeavors, the sales of his planners and journals, and the behind-the-scenes details of his book launch for "The Vision Driven Leader."
Michael believes that books are a powerful tool for networking and expanding his reach. He views books as working for him even while he sleeps. When it comes to advertising, Michael reveals his approach of using Facebook Ads primarily for lead generation rather than direct sales, especially for self-published books. By offering valuable content and encouraging readers to opt-in and purchase the book, he creates a funnel that leads to additional product sales.
Listen in to discover how Michael successfully sells books directly from his website, how he transitions potential clients from his lead funnel to his business, and the channels he employs to sell over half a million planners annually. Learn why his planners have gained popularity in major corporations, the importance of having a clear vision for your company, and the pitfalls of lacking a vision script as a leader.
Don't miss this episode as we explore Michael Hyatt's proven strategies for driving book sales. Gain insights into his marketing game plan for book launches, the value of a clear Vision Script, and the core elements of a successful business ideology. Whether you're an author or a business leader, these insights will help you boost your book sales and achieve greater success in your endeavors.
Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule
Here are some links that might come in handy:
- Apply for a free book consultation
- Register for our free on-demand training
Must-watch episodes:
- SPS 044: Using A Free + Shipping Book Funnel with Anik Singal
- SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear
- SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup
- SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman
- SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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