Today I'm joined by Michael Lachance...author of "Land Your Dream Job" and the Author Success Manager at selfpublishing.com.

In this interview, we talk about:
-A book as a $15 mentor and why Michael decided to write a book
-Why & how to identify your ideal avatar with your book
-Why your book isn’t for everyone and how to narrow the scope of who you’re writing for
-How to dial in Amazon ads for your book

We also talk about Michael's advice coaching 1,000's of our authors through the process:
-The #1 challenge Michael sees our authors face (from 2,800+ calls 1-1 with our authors)
-The 2 groups of people & how they show up when starting to write their book
-The commonalities of our most successful authors that you can emulate
-The one question to keep asking throughout the process that will help you be more successful with your book

If you're looking for real world book writing advice from in the trenches...you don't want to miss this episode.

P.S. Want to see Michael speak at Author Advantage Live? Grab your ticket before prices go up here: AuthorAdvantageLive.com

Watch the free training: https://selfpublishing.com/freetraining
Schedule a no-cost call with our team: https://selfpublishing.com/schedule

Here are some links that might come in handy:

• Apply for a free book consultation
• Register for our free on-demand training

Must-watch episodes:

1. SPS 044: Using A Free + Shipping Book Funnel with Anik Singal
2. SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear
3. SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup
4. SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman
5. SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki