Hiro Ozaki, aka Sputniko! (her high-school nickname) is a designer / multimedia artist / musician / educator / entrepreneur whose unique and multi-pronged career exemplifies a new, promising course for design and its transformative role for society. 

Hiro has gone from imagining future scenarios––richly described with stills and movies starring gifted young heroines and their fantastical objects, set to catchy J-pop music with explanatory lyrics––to launching a highly successful company that might soon go through an IPO in Japan. Tellingly, the company, called Care, still upholds the topics that Hiro highlighted with her early speculations, especially issues related to gender and reproduction.

Japanese and British, Hiro grew up between the two countries, studying math and computer sciences in London at Imperial College and then moving up a few blocks to the Royal College of Art. There, she enrolled in the Design Interactions program, where celebrated designers and theoreticians Tony Dunne and Fiona Raby taught Design for Debate, a discipline whose output were not immediately “useful” objects, but rather meditative, harrowing, always incisive object-based scenarios that reflected on the role of technology and science in our lives to come.

In this episode of the Design Emergency podcast, Hiro talks to Paola Antonelli about her trajectory from speculative designer and pop star to entrepreneur. You can find images of Sputniko! and her work on our Instagram grid @design.emergency. Please join us for future episodes of Design Emergency when we will hear from other global design leaders who, like Hiro, are at the forefront of positive change.

Design Emergency is supported by a grant from the Graham Foundation for Advanced Studies in the Fine Arts.

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