In this video, we dive deep into the world of Sales Qualified Leads (SQL) and how MSPs can leverage SQLs to boost sales and grow their business. Learn the difference between a Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL) and why identifying and focusing on SQLs is crucial for your MSP's success.

Discover key strategies for finding SQLs, the criteria that qualify a lead as an SQL, and how to convert them into paying customers. Whether you’re a new MSP or a seasoned pro, this video is packed with actionable insights that will help you streamline your sales process and close more deals.