Tune in to hear:

- Why does Stacy believe that every company should have a well crafted origin story? Why does this speak to the authenticity of a brand?

- What’s the importance of a hook or conflict within a corporate brand story?

- How can we present a hook that helps with brand buy-in without the story relying on the classic narrative tools of danger, suspense and intrigue?

- What are some brands that effectively make their customers the hero of their brand story?

- What role does a “villain” play in a brand’s story and is this usually another business (e.g. competitor) or more ideological in nature?

https://www.stacyhavener.com

https://www.billiondollarbackstory.com

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