If you know me, you know that I am all about helping coaches thrive on their journey. Today’s show aligns with that purpose in helping you build a profitable business and create the life you want. Join our conversation to learn more about bringing your best forward with the most significant value for your clients.

Amy Yamada trains coaches and service-based entrepreneurs to master the power of deep connections through their words and messaging, high-ticket packages, and sales conversations. Amy has over 20 years experience in marketing, sales, promotions, and broadcast media, and she created her signature Create, Connect, Offer system, which she explains to us today. Her system empowers entrepreneurs to break through all the noise of marketing to deeply understand themselves and connect with their audiences to make a difference. As a result, Amy’s clients have gained clarity in their message, confidence in how they communicate, and increased cash flow in their businesses as they see their big dreams come to life.

Show Highlights:

• What lights Amy up about the work she is doing today to empower coaches
• Common barriers (and limiting beliefs!) that keep us from offering high-ticket packages
• How Amy learned to overcome her blocks and limiting beliefs by focusing on the difference she could make for her clients
• Why Amy decided to create one signature, high-ticket package for a six-month private coaching program at $5K
• How Amy secured her first high-ticket client–who went on to become a two-year client
• How Amy tapped into her 93-year-old self through a journaling exercise to tap into herself and focus on gratitude
• How Amy’s high-ticket packages have progressed over the years to $18-20K
• Why your high-ticket package doesn’t have to be built perfectly and completely in its beginning
• How Amy views the work she does with clients in her signature coaching program
• Details about Amy’s various offerings, including the structure, planning, and purpose of her private, customized VIP Days
• Why your high-ticket packages have to begin with the premise that you, as a coach, have a deeper calling to serve and have value to offer

Resources:

Connect with Amy: Amy Yamada and Facebook

Connect with Meg: STaR Coach Show  

Find out more about my mentor coaching program: STaR coach Show: Mentor

Mentioned in this episode:

Enroll More Clients: Clarity Sprint

Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?

Enroll More Clients: Clarity Sprint

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you.

Today’s episode carries an important message for our world, especially during this time of the year when many are celebrating in various ways around their religious beliefs. My guest makes the message of love both simple and universal and very relevant to our field. I hope you’ll agree that love is the key to many aspects of the coaching work that we do. Join us to learn more about the truth of love.

Juan Lee is a transformational speaker, thought leader, and author of Love Made Simple: A Guide to Inner Peace, Contentment, and Success. Juan used his life lessons to zero in on his work at Clear Journey, a nonprofit that teaches teens and young adults life skills, financial literacy, and attitudes for success in life. He teaches lessons around finance and the message of love as it is used to build connection and humanity to minimize division and opposition. Through his work, Juan found that the things that make us similar as humans are far greater than the things that divide us. His message is one that the world needs to hear!

Show Highlights:

● Juan’s journey as he came from feeling unprepared for life after high school and how he found his passion for the work that he does today

● How repeatedly failing a test in Air Force basic training helped Juan learn who he was, identify his authenticity, and develop his perseverance

● How we learn what we gain from each other when we love and give

● How to become clear about “the system” we are in through a mindset shift and a change in attitude

● How Juan learned to ask the right questions, answer them honestly, and make the adjustments

● Why love is a chameleon, conduit, and choice

● How we can maximize every moment to influence humanity for eternity with our investment

● How Juan uses his knowledge and experience at Clear Journey to help others navigate life successfully with the right attitude

● How selflessness allows us to act on the behalf of another to see the bigger picture

Resources:

Connect with Juan:  Clear Journey. 

Find Juan’s book at:  Juan lee The Author 

Visit Juan lee for Juan’s Free Guide: Three Mistakes We Make that Prevent Us From Living a Happier Life.

Find Juan on Facebook, Instagram, Twitter, and LinkedIn.

Connect with Meg: STaR Coach Show 

Find out more about my mentor coaching program:  STaRc Cach Show: Mentor

Mentioned in this episode:

Enroll More Clients: Clarity Sprint

Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?

Enroll More Clients: Clarity Sprint

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you.

Today’s solo show is my challenge to you in how you engage with your business and the practice of coaching so you can stand out from the crowd. Coaching is a booming, exciting field, and you need to get your message out to your target audience. Don’t be your best-kept secret! What is uniquely wonderful about you? Let’s talk about how you can own it to the fullest and have a greater impact!

In this episode, we discuss the challenges of building a business in the middle of so much noise and competition in this growing field of coaching. I’ll share thoughts about the relationship of marketing and coaching. How do these two aspects of our profession fit together? Supporting today’s overall topic of standing out from the crowd, I’ll cover the key aspects of your differentiators and your philosophy. Your clients don’t pay for coaching, but they pay for the result that comes from partnering with you on their journey.

Show Highlights:

● Why building a business is NOT easy

○ The facts: Most new businesses fail within three years, and 82% of coaches fail to succeed as business owners (From Laura Berman Fortgang, coach and author).

○ Coaches love coaching–not marketing and running a business.

○ Creating a thriving business requires time, energy, and vision.

● Three things to do to stand out from the crowd:

○ Build a brand.

○ Create a message that draws people to you.

○ Describe what you do.

● Why your goal is to appeal to your target market—NOT to everyone

● How to use your differentiators, like your failures, successes, life wisdom, motivations, beliefs, and style, to set yourself apart

● How my journaling exercise can help you take a deeper look at your life as an “informant” and how you are uniquely qualified to work with your clients

● How your philosophy embodies your core beliefs about life, your work, and what you bring TO and FOR your clients

● How your differentiators and your philosophy allow you to stand out and become the key to building your brand and sharing your message

○ Sharing your message can be through public speaking; writing books and articles; and showing up on social media, blogs, and podcasts.

● How to make the most of exploratory sessions and consults with potential clients

○ Be bold as you teach and explore with them.

○ Set the stage and clearly show what partnering with you as a coach will look like for them.

● Key takeaways from this episode:

○ Be absolutely clear about who you are and what you believe. This is what makes you stand out from the crowd.

○ Build your brand around your differentiators and philosophy.

○ Carry your unique message into all speaking and marketing opportunities.

Resources:

Connect with Meg: STaR Coach Show 

Find out more about my mentor coaching program: STaR Coach Show

Mentioned in this episode:

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you.

Enroll More Clients: Clarity Sprint

Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?

Enroll More Clients: Clarity Sprint

At every workplace and organization, leadership is crucial. One of the problems is that managers are put into leadership positions without the proper training, and this can lead to disastrous results. Today’s show takes a closer look at leadership, management, and psychological safety. Join us to learn more!

Jim Wetrich is the founder and CEO of The Wetrich Group of Companies, which offers a variety of healthcare management advisory services. Those services include management consulting, executive coaching, talent assessment, leadership development, and outplacement. Jim lectures and blogs about leadership and teamwork consistently, and he coaches and mentors executives across many industries. Having led teams on three continents over more than 40 years, Jim has seen great leaders who have thrived and those who have failed. Jim’s first book, Stifled: Where Good Leaders Go Wrong, was released in 2021. Jim shares key leadership principles from his book, how mentor coaching shifted things for him, and how his life has been impacted by his journey into coaching.

Show Highlights:

● Jim’s journey into teaching and coaching from a place of mentoring

● Why Jim decided to write his book

● Why managers fail when they aren’t properly coached and mentored

● Why managers need to shift their priorities past the numbers to how people are treated and empowered

● The impact of the coaching lens on Jim’s work to focus on people, not products

● Why Jim--and many other top leaders–see the benefit of hiring a mentor coach

● Why the best leaders keep learning and growing to become better

● The need for psychological safety, where people in companies can speak up without fear and where leaders can admit that they don’t know it all

● Why transparency is an important lost art in many companies today

● Problems that occur within global companies when terms are defined differently around the world

Resources:

Connect with Jim:  Jim Wetrich, Wetrich Group, LinkedIn

Stifled: Where Good Leaders Go Wrong by James G. “Big Red” Wetrich

Connect with Meg: If you are interested in Mentor Coaching, check out my spring program:  STaR Coach Show.

Mentioned in this episode:

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you.

Enroll More Clients: Clarity Sprint

Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?

Enroll More Clients: Clarity Sprint

Today’s show has a message that will resonate with everyone as we each seek to bring our brilliance forward in the world. We are talking about being authentic and connected with your true gifts to bring out your unique energy. Join us to learn more from today’s guest!

Eugenia Oganova is a business strategist, personal transformation expert, and messaging energetics coach with over 20 years of experience. She is a self-made millionaire in the personal transformation and business niche and a bestselling author of three books. Having been featured on Fox, NBC, CBS, Market Watch, and over 100 other networks, Eugenia is not your typical business coach. She is clairvoyant and uses her extraordinary abilities to support her clients, in addition to teaching business and marketing strategies. Eugenia specializes in helping conscious coaches and healers create foundational strategies for sustainable $10k+ months and scaling past six figures. She accomplishes this not by having them work harder but by helping them align with their unique soul design and mission.

Show Highlights:

● A look at Eugenia’s lifelong journey to the work she does today

● Soul expertise: what is instilled in a person’s very being

● How Eugenia knew she was different from other people–even at age 5

● How Eugenia helps clients find their energetically correct path

● Why most people are only getting paid for 10% of what they do

● To find your soul expertise, recognize what you are delivering and how you are unique.

● Why you need to “flip everything” in your coaching business to achieve $10k/month and have exactly what you want

● How to tap into what you love through an abundance mindset and true alignment

● Why scaling to a higher income comes through simplification–not making things more complicated

● How Eugenia brings her soul message forward as a service-oriented vision (Vision-based marketing vs. Pain-based marketing)

● Why premium coaching isn’t just about higher income but is based on higher levels of commitment and maturity

● How being clairvoyant helps Eugenia in her work with clients

● Why we need to be better at knowing, imagining, and envisioning what we really want

Resources:

Connect with Eugenia:  Transcension Gate, Facebook, LinkedIn,

Check out Eugenia’s FREE webinar, How Conscious Coaches Get To Sustainable $10k Months For Their Soul Work and Find High-Ticket Clients Who Are Ready To Pay Them Over $5k Per Offer:  Soulstrategywebinar.com

Connect with Meg. If you are looking for mentor coaching, the spring program is beginning soon. Find the details at STaR Coach Show.

Mentioned in this episode:

Enroll More Clients: Clarity Sprint

Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?

Enroll More Clients: Clarity Sprint

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you.

Today’s conversation is all about getting your message out to your clients through the world of copywriting. You will learn some tips and tricks to find your voice and use it to bring your message across to those who need to hear it. Join us to learn how to get your message out so that it truly resonates with your audience!

Finding the voice of ideal clients for business owners across the US and Canada, Sarah Talbert is the copywriting strategist trusted by six and seven-figure business owners alike. Founder of Sandbar Marketing, Talbert has developed a proven research process to truly dig out the language of an ideal client, research their behaviors, and turn it into copy for everything from websites to social media. In today’s conversation, Sarah dives into the process of effective messaging. She explains how to the right language to resonate with your prospects and make your clients feel heard and understood.

Show Highlights:

• Sarah shares her journey and explains what lights her up about copywriting.

• The framework Sarah uses to help her clients find their voice and make their messaging more effective.

• Finding your voice for different pieces of your messaging.

• Your voice needs to be more succinct for your website and sales pages.

• Do your storytelling and explain why people would want to connect with you in your emails.

• Speak from your values on your sales pages. That can drive the language you use.

• Things you need to be aware of when it comes to your audience voice.

• How to add an extra layer of value by raising revenue from testimonials.

• Third-party interviews often allow people to be more honest about their experiences.

• Some tips for gaining clarity around the kind of transformation your client is looking for.

• Sarah shares the PAS (Problem Agitate Solution) copywriting formula for improving copy technique for posts or blogs.

• Strategies for gaining consistency and flow around giving content.

• Great tips for stepping into your space and owning your piece of the market.

Resources:

Write better headlines

Sarah’s website

Sarah on Instagram 

Sarah Talbert on LinkedIn

I’m enrolling for my next mentor program! Find out more at STaR Coach Show.

Mentioned in this episode:

Enroll More Clients: Clarity Sprint

Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?

Enroll More Clients: Clarity Sprint

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you.

Today’s conversation brings you much value around what you charge for your coaching services. You’ll find ideas to tweak your mindset and find clarity about the transformation you bring to your clients. Join us to learn what you can do today to become a premium coach!

Frank Macri is the founder of Thriving Coach Academy. When he started on his coaching journey over seven years ago, Frank didn’t have prior business experience or a large online following. Still, he discovered a unique process that allowed him to take his business from zero to multiple six figures before turning 30, making him one of the most successful millennial coaches in the industry. Now Frank has trained and mentored over 1000 individuals looking to start their own coaching practices. He also hosts the Life Coaching Secrets podcast. In our conversation, Frank explains how limiting beliefs and myths hold many coaches back in what they charge, along with how we can best serve our clients with premium offerings of the value we can bring.

Show Highlights:

● Frank’s journey to where he is today, dedicated to training coaches better as business owners

● The myth: “You shouldn’t get paid well for doing what you love.”

● What it means to be a premium coach: charging $2K-10K per client

● The difference between a traditional life coach and a premium coach–how to break down the numbers strategy

● How Frank works with coaches to get over mindset problems and limiting beliefs

● How Frank categorizes three types of buyers of coaching services

● Another myth: “It’s easier to sell coaching services for a cheap price.”

● How you can charge a premium and be the person who showed up for your clients and gave them a chance at the transformation they want

● Why resourceful people will always find a way to afford what they really want

● How to make clear to clients the cost of their inaction and the value you offer

● How to look at your clients through the “heroic lens” and not the “victim lens”

Resources:

Connect with Frank:  Thriving Coach Academy

Find Frank’s podcast, Life Coaching Secrets

I’m enrolling for my next mentor program! Find out more at STaR Coach Show.

Mentioned in this episode:

Enroll More Clients: Clarity Sprint

Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?

Enroll More Clients: Clarity Sprint

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you.

We need to value the differences in people’s lives and experiences. Today’s show tackles how we can re-engage with others and bring humanity back into our conversations. Join us to learn more from our guest!

Dr. Karen Rigamonti brings passion and compassion to every conversation. She is an advocate, speaker, and consultant with a background in human ecology, anesthesiology, and internal medicine. In addition to her medical degree, she has master’s degrees in business administration and public health and serves on numerous nonprofit boards. Dr. Rigamonti worked for several years as a consultant for a nonprofit health organization in Saudi Arabia, where she led workshops and used her coaching skills to bring compassion into difficult conversations. While there, she also worked as a fierce advocate for young adults with disabilities. As a certified coach, Dr. Karen brings a healthier perspective to any conversation and helps shift mindset. I know you will appreciate her charisma and inspiration in today’s episode.

Show Highlights:

● Dr. Karen’s journey from medical doctor to coaching, and how the birth of her second child changed everything

● Why we need to expand on our uniqueness and differences and not let them create barriers between people

● What Dr. Karen learned about communication through caring for her special needs son: “Respond, don’t react.”

● How our own agenda can limit what we hear another person say–sometimes with dire consequences

● Why Dr. Karen doesn’t look at COVID as something gone wrong but as an opportunity to learn something and impact people in positive ways

● Why Dr. Karen decided to pursue a coaching career after having her third child

● How Dr. Karen determined who she wanted to work with in transitioning from one profession to another

● How compassionate conversations can impact relationships both personally and professionally

Resources:

Connect with Dr. Karen:  Dr. Karen

Find her on Twitter, Facebook, KHDR Consulting on Facebook, LinkedIn, and Instagram.

I’m enrolling for my next mentor program! Find out more at Star Coach Show 

Mentioned in this episode:

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you.

Enroll More Clients: Clarity Sprint

Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?

Enroll More Clients: Clarity Sprint

We are discussing a timely topic and one that is near and dear to my heart. This episode centers around how we can uncomplicate being an entrepreneur and coach through being a guest on podcasts. Besides being fun, appearing on podcasts is another great way to create value and increase our visibility in front of our target audience. Join us to learn more!

Kristin Molenaar is an entrepreneur-enthusiast who lives by the mantra, “Work less + Make more.” She enjoys helping entrepreneurs ditch vanity metrics for true, profitable connections. As the CEO of YesBoss, a podcast booking agency that helps entrepreneurs elevate their visibility and credibility, Kristin helps them scale their businesses without becoming full-time marketers.

Show Highlights:

● The unfolding of Kristin’s entrepreneur journey with its failures and successes to get where she is today

● Why the most successful root of podcast guesting is connecting with people

● The misconceptions and true facts about podcast guesting

● Why Kristin refers to podcast guesting as “networking on steroids”

● What Kristin wants people to know about branching out into podcast guesting:

○ Find them: In asking for podcast appearances, figure out how you can add the most value to the podcast’s audience. (Kristin explains how to craft your talking points and bio.)

○ Pitch them: Find podcasts that are aligned with your message. (Kristin explains her gold nugget research strategy, “follow the influencer path.”)

○ Keep them: Look for additional collaboration opportunities with the host. (Kristin explains several ways to continue to nurture the relationship and provide value for the podcast host.)

● What Kristin means by “vanity metrics” in your business: attracting, attracting, attracting in business without nurturing, selling, and retaining

● Kristin’s advice: “Don’t overlook the impact you can have as a podcast guest, even on newer podcasts. Bigger isn’t always better; more connected is better.”

Resources:

Connect with Kristin

Yesbossva.com and LinkedIn

Connect with Meg

STaR Coach Show

Mentioned in this episode:

Enroll More Clients: Clarity Sprint

Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?

Enroll More Clients: Clarity Sprint

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you.

Today’s show tackles an important topic related to our mindset. We all have “mind apps” going on in our heads; these are the stories that play and the automatic responses we have. The truth is that some of those mind apps need to be uninstalled because they simply hold us back. What mind apps do you need to uninstall? Join us to learn more!

Sallie Wagner is “Your Life Alchemist” from Intentional Coaching, LLC. She specializes in helping women reclaim power over their lives by using specific techniques. Sallie uses emotional freedom techniques (EFT), evolved neurolinguistic programming (eNLP), and trauma-aware modalities so clients can launch into action and gain access to rapid, concrete results as they ditch habits, fears, phobias, limiting beliefs, and decisions that hold them back in life. Sallie is a speaker, author, lawyer, real estate broker, and life coach who spent the majority of her law career in the corporate world, working in real estate for various industries. In today’s show, Sallie shares details of her “MSG Technique,” which stands for “Mindset, Skillset, and Get off your ass-et.” We dive into techniques that are helpful for coaches and their clients to uninstall those mind apps that are holding us back.

Show Highlights:

● Sallie’s path that brought her to her work and focus of today

● How Sallie’s coaching program teaches people to uninstall apps and reclaim their power of conscious choice

● The starting point: MSG, which is Mindset, Skillset, and Get off your ass-et

● How our mindset develops from the patterns we have created

● Why it is important to be more forward-focused in your mindset

● How new skills can help create a new mindset by stacking skills and asking the right questions

● More about skills stacking: Sallie gives examples of skills stacking from her own career

● “Get off your ass-et” refers to taking action and putting into practice what we know

● Why big goals need to be broken down into daily steps that will move you in the right direction

● Why worthiness and perfectionism are mind apps that many people allow to take over

● How Sallie works with clients around her MSG program using EFT and eNLP to help put off bad habits

● What we need to understand about going “from regret to resilience” (and how we encounter resistance along the way)

● Sallie’s advice: “Look at the four areas of resilience in your life, which are physical, emotional, mental, and social. Figure out the simple things you can do every day to begin to build resilience. You can have amazing results.”

Resources:

Connect with Sallie: Sallie Wagner, LinkedIn, and Facebook.

Mentioned in today’s show: Scott Adams, the Dilbert cartoonist Bronnie Ware, Regrets of the Dying

If you are enjoying the show, please consider leaving a “love note” at Love-Letters to help Meg win a competition for the show.

Connect with Meg

STaR Coach Show

Mentioned in this episode:

Enroll More Clients: Clarity Sprint

Do you love coaching, but when it comes to enrolling clients, writing your bio, or posting online, you freeze? Or fall into “coach speak” that doesn’t actually connect?

Enroll More Clients: Clarity Sprint

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you.