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Starbucks #RaceTogether Campaign Backfires (2015)
It's April 3rd. In 2015, Starbucks announces that it is bringing its "Race Together" initiative to a close, after it was relentlessly mocked and critced online and in stores.
Jody, Niki, and Kellie look back at the very-Obama-era effort by the coffee chain to spark conversations about racial inequality by having their baristas write #racetogether on customer's cups. Customers were not feeling it.
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This Day In Esoteric Political History is a proud member of Radiotopia from PRX.
Your support helps foster independent, artist-owned podcasts and award-winning stories.
If you want to support the show directly, you can do so on our website: ThisDayPod.com
Get in touch if you have any ideas for future topics, want to buy some merch, or just want to say hello. Our website is thisdaypod.com
Follow us on social @thisdaypod
Our team: Jacob Feldman, Researcher/Producer; Brittani Brown, Producer; Khawla Nakua, Transcripts; music by Teen Daze and Blue Dot Sessions; Audrey Mardavich, Executive Producer at Radiotopia
Learn about your ad choices: dovetail.prx.org/ad-choices
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By Jody Avirgan & Radiotopia
4.5
957957 ratings
It's April 3rd. In 2015, Starbucks announces that it is bringing its "Race Together" initiative to a close, after it was relentlessly mocked and critced online and in stores.
Jody, Niki, and Kellie look back at the very-Obama-era effort by the coffee chain to spark conversations about racial inequality by having their baristas write #racetogether on customer's cups. Customers were not feeling it.
Sign up for our newsletter! Find out more at thisdaypod.com
This Day In Esoteric Political History is a proud member of Radiotopia from PRX.
Your support helps foster independent, artist-owned podcasts and award-winning stories.
If you want to support the show directly, you can do so on our website: ThisDayPod.com
Get in touch if you have any ideas for future topics, want to buy some merch, or just want to say hello. Our website is thisdaypod.com
Follow us on social @thisdaypod
Our team: Jacob Feldman, Researcher/Producer; Brittani Brown, Producer; Khawla Nakua, Transcripts; music by Teen Daze and Blue Dot Sessions; Audrey Mardavich, Executive Producer at Radiotopia
Learn about your ad choices: dovetail.prx.org/ad-choices
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