Start Marketing

The bottom line is that you need to find things you can outsource so that you can focus on the projects and tasks that are going to make you money.

You can’t afford to not do these activities. 

On this week's episode, I make the case for outsourcing parts of your business no matter what stage you're at; even if you think you're too small to do it yet.

If you're feeling stressed, overwhelmed or unmotivated, it's time to outsource. Getting time back will pay you in dividends and is well worth the money you'll spend.

Need to get marketing off your plate? That's what I'm here for. Schedule a free consultation on my website: getauthenticbranding.com

Music: Tuesday by Sascha Ende, Music.io

In this week's episode, I discuss:

Using long form content such as videos, blogs, podcasts, guides and white papers can help increase your brand authority and bring you new customers; increasing sales.

Music: Tuesday by Sascha Ende, Music.io

Having a piece of long form content is going to provide you with a wealth of benefits like:

-  Gaining visibility. Like I said in episode 11, how to build your email list, long form content becomes a lead magnet for you. If you want to learn how to promote your new piece of content, hop back to that episode and give it a listen; it really comes down to promoting it on your social channels or doing paid ads for it. This point dovetails nicely in to my next benefit:

- They help you build your email list. A list of potential leads that you own and have direct access to, which means you can get in front of more people more often for potential sales.

- Long form pieces of content also increase the amount of time people spend on your site. Like I outlined at the beginning of this episode, when someone finds a good piece of content, they’ll be interested in what else you have to say and poke around on your site.

- They build authority in your expertise

- They increase trust because you’re viewed as an expert 

Why does long form content work and why does it matter? You might be thinking that creating yet another thing for your business is not something that you’ve got time to do, but, let me tell you, it’s going to pay in dividends to have one or two pieces of awesome long form content you can put out in to the world. 

Long form content works because it allows you to build trust with your ideal customer. 

If you’re not sure where to start, visit getauthenticbranding.com/resources and download my guide on How to Create a Lead Magnet. 

Music: Tuesday by Sascha Ende, Music.io

In today's episode you'll learn why you need to have a niche.

A niche is simply a narrow or specialized audience for your products or services. Having one is important because first and foremost, you can’t do everything for everyone and second, it makes it easier to describe what you do and sell. 

Learn how to identify a niche and why they make running your business more efficient.

Music: Tuesday by Sascha Ende, Music.io

In this week's episode, learn:

Going through the process of creating a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis can help you identify where you should spend your time and energy, plus how to tie your marketing goals to your business objectives.

I walk you through the SWOT analysis I created and how to apply it to jump start your marketing plan.

Download my free SWOT analysis guide at: getauthenticbranding.com/resources

Music: Tuesday by Sascha Ende, Music.io

Get out of overwhelm and build a business you love with over 20 internationally recognized female coaches; each with their own free gift!

Listen here

Marketing sounds hard and something a professional should be doing. So, how in the heck do I even market my business? I don’t have a lot of time on my hands, but I want to grow my business. Where do I start?

Let’s start with the definition of marketing. The technical definition of marketing is: the process of creating, communicating and delivering offers that have value for your clients or customers. Simplified, it’s a value exchange between a business and a person.

As a small business owner, you need to create a marketing plan that aligns with your business and operations goals. Marketing, is a key part of growing your business and becoming more profitable. Without marketing, you won’t effectively reach your target audience or tell them why they should invest in your product or service.

First, start with your 12-month goal. Next, refine that goal in to an objective by making it a SMART goal. Finally, outline strategies to achieve your goal and objectives and the tactics you need to accomplish the strategies.

Your marketing plan should help you make measurable progress toward your goal and objective.

Download my free marketing plan outline at: getauthenticbranding.com/resources.

Music: Tuesday by Sascha Ende, Music.io

This week, I'm throwing it back to one of my first episodes: how to identify your ideal customer and build a persona.

Knowing your ideal customer is critical for growth and creating a brand that resonates.

Music: Tuesday by Sascha Ende, Music.io

Having a marketing strategy in place means that you will have a clear vision of how you’re going to accomplish your business goals, drive and increase revenue and stay ahead of your competitors. Without a marketing plan, you’ll be sitting rudderless in the open ocean with no way to get where you want to go. 

Download my free marketing plan template and my free marketing plan for small businesses at: getauthenticbranding.com/resources

Music: Tuesday by Sascha Ende, Music.io

Investing in your website can pay in dividends. I know, because I’m experiencing growth from that effort right now.

We'll discuss the value of a website developer, how a copy writer can help you and what an SEO expert will do.

These three areas of your website, when focused on strategically, can help you reach more potential customers and generate more sales for your business.

While investing is a major expense, I'll walk you through the success I've had with my owner personal experiences and hard-earned dollars.

Music: Tuesday by Sascha Ende, Music.io