Start Marketing

In this episode I walk you through why utilizing a planning tool, like Trello, can revolutionize your marketing efforts to make you more efficient. After implementing an organization system to keep track of projects, I was able to increase the number of campaigns from 10/year to almost 40/year in 2019, helping close the highest year of sales in my company's history.

Learn how I've taken that knowledge and scaled it to help keep me on track as an entrepreneur and accomplish my business goals.

Each week, I make measured progress without feeling overwhelmed thanks to Trello.

Not sure where to start when it comes to getting organized? Download my seven favorite business tools to stay organized at getauthenticbranding.com/resources. If you’re ready to maximize your time each day and start accomplishing big goals to grow your business, visit my contact page and schedule a free 30 minute consultation. I’ll show you how I keep myself organized and we’ll talk through what it would take to get you operating at a higher level.

Music: Tuesday by Sascha Ende, Music.io

In this episode, I walk through my three-prong networking plan and discuss how to be prepared for success at a networking event.

I utilize free groups online, my own personal network and in-person/virtual networking groups to form relationships and build a referral network.

Download my free networking guide at: getauthenticbranding.com/resources.

Music: Tuesday by Sascha Ende, Music.io

According to Social Media Examiner, the answer is yes because:

1. They're inexpensive content
2. They create a sense of community
3. They incite shares
4. They support brand relevancy

As a business owner, there's a fine line you walk when posting a meme and it's critical to make sure that it fits your brand voice and is relevant to your customers.

Download my free guide at: getauthenticbranding.com/resources

Music: Tuesday by Sascha Ende, Music.io

According to marketing Sherpa, the average open rate for welcome emails is 50%. That’s insane! It makes them 86% more effective than standard newsletters. There’s a reason welcome sequences are referred to as nurture campaigns. There are two types of email subscribers, those who are ready to buy and those who aren’t. The ones who aren’t ready to buy will need time to warm up to your brand and a nurture campaign will help give them direct information about your product or service.

According to campaign monitor, a welcome sequence invokes trust from your audience and shows them you’re not just interested in them because you hope they’ll buy something, but rather that you’d like to engage and provide value to them. A good rule of thumb is to add value 80% of the time and sell to your audience 20% of the time. 

1. The freebie download
2. Welcome + more free resources
3. Checking in
4. Services/Expertise and an invite for a free consultation
5. Free consultation ask
6. I'll be in touch with more resources and tips

Download my free nurture sequence and welcome email guide at: getauthenticbranding.com/resources

Music: Tuesday by Sasha Ende, Music.io

You want your tagline to be short and punchy, think no more than a handful of words. You have to say a lot with very little text, which is why I’d emphasize choosing those strong, illustrative words because they’ll tell more of your story in less words. Remember, this phrase is supposed to define who or what you are or the problem you solve.  

You want your tagline to be:

-  Concise; think a handful of words

-  Strategic; it should communicate your value as a business

- Relevant; your ideal customer should be able to identify with your tagline

- Simple; don’t make the language hard to understand by including a bunch of industry jargon

-  Unique: you don’t want your tagline to be applicable to just anyone

-  Most importantly, you want them to be on-brand. Remember, we’re all about building an authentic brand around here, so if you write a sentence down and it doesn’t resonate with you or “feel” right, it’s not going to feel authentic to your audience. While there’s a definite science to creating a brand, there’s also your gut instinct that’s worth listening to to make sure you’re not straying into any weird territory. For me, being authentic means feeling genuine and relatable. 

I get a blank piece of paper and start writing any words that come to mind that summarize the business I’m branding. Then, I put similar words and phrases into buckets. Then, I begin creating phrases and scrutinizing them to make them the most impactful phrase I possibly can.

Download my free tagline worksheet at getauthenticbranding.com/resources to learn how to create your own tagline!

Music: Tuesday by Sascha Ende, Music.io

Conduct market research to create a strategic list of hashtags to help you increase your visibility and engagement on each social media platform.

I cover the basics of creating hashtags and how to research and find the best hashtags for your business.

Download my free hashtag guide at: getauthenticbranding.com/resources

Music: Tuesday by Sascha Ende, Music.io

Today we’re going to be talking all things emil marketing. By now, you know that I think having an email list is an important part of any business. And once you start building your email list, you’ll want to make things easier on yourself by creating workflows or automated sequences of emails that send to your subscribers regularaly. Put even more simply, a workflow is a series of emails that sends automatically on designated days and times to your list subscribers.

With any of these options we’re going to talk about, before you start creating, you’ll want to make sure you have a goal in mind. Remember, you want to serve your email list 80% of the time and sell to them 20% of the time. So, what is your end goal? Is it to buy something? Sign up for a service? Take a class?

Six types of email workflows you’ll want to build out as your grow your email list: a welcome sequence, a newsletter, a campaign update, a sale workflow, a cart abandonment workflow, and a re-engagement email. I’ve created a free quide to these workflows for you that you can download at: getauthenticbranding.com/resources .

Music: Tuesday by Sascha Ende, Music.io

On average, 40% of Americans can’t afford a $400 emergency expense. This means an unexpected health bill, dentist visit or new tires can put you in a bind. So, even if you take nothing else away from this episode, I sincerely hope that you start building an emergency savings account.

Download my free guide to how we saved for my small business and expenses you can expect to pay upfront so you can plan financially for your own business at getauthenticbranding.com/resources.

Music: Tuesday by Sascha Ende, Music.io

It doesn’t matter what stage of your business you’re at, a marketing coach can be extremely helpful to you. If you are someone who’s just starting out in your business, a marketing coach can help you:

-  Get your value proposition nailed down

-  Help you build your brand

-   Help get critical marketing platforms in place (like your website, email platforms, social media templates, etc)

-   Help you design and implement a process to make managing your marketing easy and efficient

-  Create a marketing strategy for you that’s easy to maintain and execute as a small business owner

-  Launch faster (because you’ll have branded templates and a process already in place to handle your business)

Where I add value to my client’s lives is by demystifying the process of building a brand, streamlining the process of marketing by creating a marketing strategy that fits your goals and budget and then creating the templates you need to get started on things like social media and email marketing. All of these things help get you to launch faster.

Download my guide to hiring a marketing coach at: getauthenticbranding.com/resources

Music: Tuesday by Sascha Ende, Music.io

On my website, not only do I have the opportunity to serve through my resources page, I have the opportunity to sell all I want. In fact, this is why a website is critical to your business. It gives you the opportunity to educate your potential customers about your products and services AND sell to them. My website gives potential clients the full picture of who I am, what I do and the value I bring, whereas my social media posts give them a snapshot.

I can tell potential clients about all of my marketing experience, which boosts my credibility in the eyes of my potential clients. I can outline all of my packages in detail.

Consider using platforms like: Wix, Squarespace and Wordpress to build your site.

Download my free checklist to help you evaluate your website needs, choose a website platform and interview any professional you hire to help build it. Available at: getauthenticbranding.com/resources

Music: Tuesday, by Sasha Ende, Music.io