Start Marketing

Today, my guest is Kevin Urutia. Kevin is the co-founder of NY based Voy Media who specialize in creating Facebook and Instagram ads that are sophisticated and super creative. Kevin’s team are usually half on site and half around the world. During lockdown, they have all mbeen working remotely. Kevin also has his own podcast – Digital Marketing Fastlane which helps you to build, launch, grow and scale a successful online business. Kevin has been featured on Forbes, Adweek and given keynote presentations at several NYC digital marketing events. I’m super excited today to talk to Kevin about how he grew his businesses using digital marketing and the advice he has for entrepreneurs who are starting their journeys.

Music: Tuesday, by Sascha Ende, Music.io

Get your business goals in mind so you can successfully plan your marketing for 2021. It's pretty short and sweet this week. A good marketing plan is built on measurable numbers, so get yours ready and start planning!

Music: Tuesday by Sascha Ende, Music.io

This week, it's all about my lessons learned when

Short and sweet:

1. Plan and save for your business when you can
2. Give yourself time to change your products and services before you invest in a lot of big marketing expenses
3. Have a good tax accountant

Happy holidays!

Music: Tuesday by Sascha Ende, Music.io

This week I interview Cindy Flynn of Heckler Flynn & Associates about all things legal when it comes to starting a small business.

Cynthia Hackler Flynn is the founder and managing partner of Hackler Flynn & Associates, a Southern California based employment defense law firm. Since starting her practice, she has grown the firm to a team of 10, with each attorney having over a decade of experience. The law firm’s focus is employment law where their mission is to protect and defend entrepreneurs and business owners. Cynthia has been voted as a Super Lawyer every year since 2017 and for the last three years, has been named as a Pasadena Top Attorney.

Cindy takes me through things like:

• Why working with a lawyer is the best option for a small business startup
• Types of entities you can form as a startup
• Things to consider when it comes to forming a business entity
• Contracts
• Employment law
• Remote work policies
• Employee handbooks
• Trademarks

Cindy is licensed by the State of California and therefore works with clients who reside in California. If you're a small business looking for a highly recommended lawyer in CA, connect with Cindy here:

[email protected]

www.hacklerflynnlaw.com

323-247-7030

Even if you don't reside in California, but you need someone to point you in the right direction, Cindy is happy to connect.

Music: Tuesday by Sascha Ende, Music.io

On this week's episode, I speak with Sarah Tucker. Sarah is a sales expert with 20 years of sales experience. She’s successfully closed over $35 million dollars in products and services over the course of her career, and she isn’t finished yet! Sarah helps entrepreneurs rapidly scale their businesses by learning the art and science behind closing more profitable sales faster.

Together, Sarah and I outline how sales and marketing support each other and why you can't have one without the other. As entrepreneurs, we wear both hats, so understanding how they work together and their differences gets you to your ideal customer faster. Plus, Sarah outlines her BANT method for qualifying your sales leads and closing profitable deals to grow your small business.

Connect with Sarah on her website: itsallbettertogether.com

See the blog about BANT: https://itsallbettertogether.com/sales-training-master-the-art-of-deal-qualification/#more-229

Follow her on Instagram: @itsallbettertogether

Music: Tuesday by Sascha Ende, Music.io

In this week's episode, I do a deep dive in to video marketing with Beth Ryan Powers, a video editor that works with online entrepreneurs who's worked with women such as Kate Northrup and the queen of marketing herself, Amy Porterfield. She's the founder of the Omaha Women's Network, an online networking group for female entrepreneurs and creator of the Smart Phone Video course.

Beth walks you through why small businesses and entrepreneurs need to use video marketing to:

1. Grow and reach their ideal client
2. How to choose which social media platform you should be on to reach your ideal customers and
3. How to create video content in an authentic and efficient way.

You can purchase Beth's Smart Phone Video Course here.

Follow her:

@bethryanmedia

Music: Tuesday by Sascha Ende, Music.io

Humans, at their very core, are story tellers. Storytelling is still one of the most powerful ways to connect. Having a story is so critical to your brand because without it, your customers won’t connect with you in a way that feels authentic. When you tell your story in an authentic way, your audience is going to believe that you can help them or that your product or service is best for them because they believe you understand who they are as people. 

In this episode, learn how to tell your brand story and connect with your ideal customer by starting with your "why".

Update to episode: resources available at: getauthenticbranding.com/new-resources. Listeners who want access to this guide use code SM20 for a discount to the marketing resource library.

Music: Tuesday by Sascha Ende, Music.io

Today we’re going to be talking about a popular question I get asked a lot: “How do I market my business?”. It’s kind of a loaded question, to be honest. There’s a lot you can do to market your business. So, I’m going to give you some considerations to think through and then give you some possible options for marketing your business that you can explore. 

Make sure you:

• know your business goal
• can quantify your business goal
• have a budget
• know your timeline

While marketing often feels like a blanket “yes” statement, there’s really quite a bit of nuance to successfully growing your business through marketing. 

Get my free marketing bundle at: getauthenticbranding.com/resources

Level up your marketing expertise with a lifetime subscription to my marketing resource library for only $22 with code SM20. Available at: getauthenticbranding.com/resources

Music: Tuesday by Sascha Ende, Music.io

Managing your marketing takes time and energy, which is why having tools to help make it more efficient is critical to being successful. Without these tools, or ones like them because there are tons to choose from, you’ll be doing everything manually and you’ll quickly feel like you don’t have time to get everything done. 

In this week's episode, I discuss how I use Trello, Buffer, Canva and my Best Self Journal to manage my marketing efforts efficiently.

Startup Marketing listeners use code SM20 to get $5 off your subscription.

Music: Tuesday by Sascha Ende, Music.io

In marketing being authentic translates to being honest and transparent. This may sound counterintuitive to you when it comes to marketing because often, people substitute advertising for marketing, when really, advertising is a sub-set of marketing and they don’t always associate the best reputation with advertising. But, trust me, authenticity is critical to successful marketing and advertising.

On the surface, it might sound really obvious to say “your brand should be authentic”. Nobody’s going to object to that until it comes time to actually create the brand or execute against it. 

When you’re authentic, you’re going to:

-       Inspire the right people at the right time

-       Build your credibility and authority within your industry

-       Be relatable to your ideal customers

-       Build trust

-       And encourage engagement. 

Be authentic by:

• getting your brand in place
• make sure you have a marketing strategy in place
• know your ideal customer
• interact respectfully & add value

Brand standards guide available at: https://gum.co/etIHP (discount code: Startup Marketing)

Authentic branding and marketing mini guide available in the Authentic Marketing Resource Library: https://gum.co/AgeFg (discount code SM20)

Music: Tuesday by Sascha Ende, Music.io