Start Marketing

Ginger Baerg is a wife, mother and high school math teacher. God called Giner and her husband, Dustin to grow their family by fostering and adopting. Over the past seven years, the Baerg family has fostered six kids and have adopted two, becoming a family of seven!

Now, Ginger’s working on promoting her book, My Patchwork Family. Inspired by her family’s journey of fostering and adopting and she’s doing it all in addition to teaching! Ginger has an inspiring story and has a lot to share about Kickstarter campaigns and self publishing. I honestly did not know much about either of these things, so I learned just as much as I think you will today.

Key Takeaways from today's episode:

• How to set up a Kickstarter campaign
• How to structure the tiers of your campaign to maximize your fundraising
• How to reach more than just your friends and family with your campaign
• Options for self publishing
• The process of self publishing

Buy the book

Ginger's Instagram

Music: Tuesday by Sascha Ende, Music.io

This week I talk to Chyanne from Don't Be Chy Photography.

Chyanne is The founder of Don’t Be Chy Photography, where she specializes in shooting destination weddings with her husband Daryl. They help couples create lasting memories while taking the stress away.Don’t Be Chy has expanded over the years to include a team of wedding photographers, other types of photography sessions, business mentoring and even photography workshops. One of their newest divisions is the Don’t Be Chy Boutique, a space for all things creative. They have a hair salon, massage therapist, lash tech, photography studio and a retail space where they house mostly local artisans. Chyanne’s photography career started as a hobby with a gentle nudge from her husband and grew into so much more in just 6 short years. She could never have told you that they’d would be where they are today 5 years ago. She is a hairstylist by trade with an extensive back ground in not only salon management but retail as well. Her and Darryl have only been married 5 short years, but seemto have got so much done in that time. Chyanne lives on a farm in rural northern Alberta, with two beautiful daughters and a lot of animals where she strives to show the girls what a balanced life can look like as entrepreneurs. She also loves sharing their tips and tricks on their podcast to help others.

Key Takeaways from the episode:

• How to ask for referrals
• How to use those referrals to build your business and make money
• How to showcase your referrals
• Why referral marketing is easy for new businesses
• How to build an experience that will make your clients happy and excited to give you a referral both on and offline

Connect with Chyanne:

https://www.dontbechy.com

https://www.instagram.com/dontbechyboutique/

Music: Tuesday by Sascha Ende, Music.io

After 10 years working in Sales and Client Relationship Management in the Investment Management industry, Aggie witnessed a growing trend for clients to search and research for what they needed online. Her increased involvement in digital marketing paired with her love of eComm growth podcasts led to a change of career direction. Aggie went on to gain a Post-Graduate Diploma in Digital Marketing as well as Advanced Certifications in Social Media Strategy and Facebook Advertising.

Since qualifying, Aggie has managed online ad campaigns across the financial, FMCG and eCommerce sectors. Now even digital marketing agencies come to her for their marketing support. 

Aggie hosts regular workshops on how to run FB Ads as a Small Business Owner and works with small businesses to maximise the return on their investment when advertising online either through FB Ads consultancy or full Ads management.

In this episode you will learn:

• What you need to have in place before ever running social ads
• How to create a strategic paid ads marketing plan
• The best budget for running social media ads
• How to get the best ROI out of your ads

Connect with Aggie:

https://www.instagram.com/whitebeedigital

https://whitebeedigital.com

Tuesday by Sascha Ende, Music.io

On this week's episode you will

I interview Mandy Kubicek. As a Certified Life Coach, Mandy Kubicek helps high-achieving women who want to love their work and are tired of feeling unsure. Before training with Martha Beck (aka Oprah’s life coach), Mandy spent twelve years overachieving in the software industry. She has an MBA from Washington University in St. Louis, a BS from the University of Nebraska–Lincoln Raikes School, and is a lifelong learner. 

Known for her insightful questions and giant salads, Mandy lives in downtown Omaha, Nebraska, with her husband and boxer-coonhound. If you want to love your work life, visit www.coachkubicek.com for free digital resources.

Key Takeaways from this episode are:

• Avoiding the Shame Spiral in business
• How to use your feelings to create an authentic brand
• Evolving in your business and your niche
• Defining success for yourself

Music: Tuesday by Sascha Ende, Music.io

Today's episode features Erica Cochran of AuroActive and EricaOnBrand. After 7 years building a career for herself in the corporate marketing world, running marketing departments and focusing on growth, expansion, social media & branding, Erica Cochran went off on her own this past year and launched AURORActive. 

Auroractive is a eco-friendly activewear line on a mission to give back to the community with every purchase. Realizing that an active lifestyle goes further than just hours logged in the gym, Auroractive sets itself apart as a brand dedicated to also being very active in your community. 

Erica is a Mom & wife and wears the badge “Momprenuer” proudly as she tries to juggle it all day to day. 

In today's conversation we cover everything about starting a business, fake marketing tactics that only serve to make other people feel inferior and building a brand from the ground up.

Follow Erica at:

https://www.instagram.com/ericaonbrand/

https://www.instagram.com/auroractive_/

https://auroractive.com

In this episode, I interview Angie Colee. Angie Colee is a heavily tattooed, colorful (in language and in skin coverings) rocker-turned-marketer with a specialty in direct response marketing and copywriting. In the last decade Angie's work has made over $50 million in sales. She’s worked with and written for some pretty big businesses and names – including Lowe’s, Masterclass, Kevin Rogers (founder of Copy Chief), and Jeff Walker (creator of Product Launch Formula). She’s also the author of the forthcoming book, Permission to Kick Ass, which focuses on showing creative freelancers how to hit the ground running with their businesses, instead of getting stuck in a soul-sucking routine.

You'll learn actionable tips and tricks for writing about your business that help you be authentic and from sounding like a used car salesman.

Music: Tuesday by Sascha Ende, Music.io

Connect with Angie: https://angiecolee.com/permission-to-kick-ass-granted/

This week's guest is Dr. Micaela Herndon. Dr. Micaela Herndon is a business and brand strategist who helps entrepreneurs monetize their influence and brand authority with magnetic video visibility by simply being themselves. After spending nearly a decade working in business and educational development for multimillion-dollar institutions and startups, Micaela knows how authenticity and expertise drive conversion, 5-figure launches, and sold-out events—and it’s not following the social media algorithm. It’s about connecting with clients on a human level and building rapport that speaks to the transformation clients desire to see in their lives. 

In this conversation, Micaela speaks with me about how to create a sustainable business presence on social media that feels authentic and how to identify and create you own path so you're not falling in to the trap of "unicorn success".

We talk about normalizing the journey of an entrepreneur and why it's important to carve out your own space where you can show up in a genuine way.

Music: Tuesday by Sascha Ende, Music.io

Connect with Micaela:

https://www.micaelaherndon.com

https://www.facebook.com/drmicaelaherndon

https://www.pinterest.com/micaelaherndon/_created/

https://www.instagram.com/drmicaelaherndon/

When's the right time to run ads for your business? How much money should you plan on spending? In today's conversation, I answer all these questions and more with Samantha Fine of Ninesixteen Media.

As a digital marketer, Samatha also helps moms use social ads to grow and scale their businesses. If you've been thinking about running ads on social media to boost your business, you won't want to miss this conversation!

Music: Tuesday by Sascha Ende, Music.io

Connect with Samatha:

https://www.ninesixteenmedia.com

https://www.facebook.com/NineSixteenMedia

https://www.instagram.com/ninesixteenmedia/

https://www.pinterest.com/samanthapopperfine/_saved/

https://www.linkedin.com/in/samantha-fine-01269311/

Last week, I told you we'd continue the conversation on marketing budgets. Why? I have no idea! I cannot for the life of me figure out why I thought there should be two episodes about it.

So, enjoy a quick little two minutes on marketing budgets and then get excited for all the changes happening for Startup Marketing in 2021!

I'll be moving away from solo episodes and hosting guests from all over the world with diverse backgrounds in order to expand the number of topics and marketing concepts I bring to you on this podcast. It's going to be really fun and I can't wait for the next episode!

Each episode will still have a guide you can download from my marketing library and now there will be even more value being uploaded to it each week! Get lifetime access for $22 using the code SM21 by visiting: getauthenticbranding.com/resources.

And please rate, review and subscribe to Startup Marketing to help other women like you find this podcast. My goal is to grow this podcast that has a special place in my heart even more this year and leaving a review will help new people discover my podcast!

Cheers to a new year!

Music: Tuesday by Sascha Ende, Music.io

In this episode, learn how to create a marketing budget for your small business or startup.

There are many factors that go in to creating a budget, so start by taking 5% of your gross revenue and compare that to your desired marketing strategies and their costs. From there, you can adjust your budget or your strategies.

This planning phase will also look different for startups vs. established businesses because of the differences in brand awareness and brand equity.

Join me as we do a deep dive in to where to start and how to make sense of this process!

Music: Tuesday by Sascha Ende, Music.io