Start Marketing

As the founder and CEO of her boutique business consulting company Bootstrap Dreams, LLC, TaJuanna applies 15+ years of small business and state government experience to teaching “The D.O.N.E. Formula™”, her proprietary strategy. Through this formula, TaJuanna proves that even the most lofty business endeavors can bypass overwhelm using a flexible structure, processes, and systems. 

TaJuanna has received over 9xs awards for leadership, social impact, implementation, contribution and exemplary service and carries the credential of certified Project Management Professional (PMP®). 

Driven by resilience and relentlessly speaking from the gift of encouragement, TaJuanna finds fulfillment in faith, exploring new things, journeying through motherhood and effective co-parenting. Doing life in community with others inspires TaJuanna to share messages of hope that are prompted from life’s messes, and is on an impassioned mission to turn all of her former sufferings into service.

Key Takeaways:

• How to put strategy to your vision
• the D.O.N.E method to executing your vision
• Thinking through "what if" scenarios
• Finding the right path to success
• Finding the small wins

Connect with Tajuanna:

Website

Instagram

Music: Tuesday by Sascha Ende, Music.io

In this week's episode, learn how to prioritize your health while building your business.

Nika is a Functional Nutrition and Lifestyle Practitioner, Conscious Living Advocate, and Founder and CEO of Health + Hustle, LLC and the Avapothecary.

She’s dedicated to helping people heal their bodies through nutritional, behavioral, and conscious living strategies by guiding them through the process of designing a personalized lifestyle and developing a skill-set that leads to optimal health, allowing them to thrive in their daily hustle. 

She’s on a mission to transform the quality of life for people around the world, by providing tools, resources, and education on the importance and simplicity of diet and lifestyle modification. 

How you take care of yourself directly impacts your business, so let’s dive in and learn about better ways to take care of ourselves without approaching burnout. 

Connect with Nika:

Website

Facebook

Instagram

Stacey is the founder and facilitator of Engage the Room and the host of the podcast “Shed the Formality. She makes speaking, selling, small talk, networking - whatever face-to-face interactions feel awkward - feel more natural (& be more fun and engaging). She believes human connection is impossible when you are acting like a robot. Boring, bland and basic are default settings- but they aren’t the only settings. With the right setting, you can drop learned behavior that never felt natural in the first place, step out of the conventional bubble and engage the room with who you really are.

Why is this so interesting? Because nobody told me when I started my business, that networking was going to be my number one marketing strategy. And it’s intimidating. But thanks to Stacey’s approach, it feels so much more natural. And, if you’re anything like me, understanding how to make networking feel less awkward so you can grow and scale your business, is much-needed knowledge. So let’s dive in. 

Key Takeaways:

• How to be engaging at networking
• How to be effective at networking even as an introvert
• Reframing how you think of networking
• How to use networking to grow your business
• Questions that go beyond small talk
• How to create meaningful connections

Connect with Stacey:

Website

Instagram

LinkedIn

Music: Tuesday by Sascha Ende, Music.io

Today is an episode that I’m interested to tackle because it’s about something I honestly have no desire to do; blogging. Yep. Lots of you love it, I know the value, but it’s not something I’ve felt like I can tackle. So, I’m excited to bring you this conversation about how to start a blog and build it authentically in a manageable way with our guest, Samatha Laycock. 

Samantha started blogging in 2014 as a way to share her story. It was the only way she knew how to heal from my past. 

​Over a year, she truly fell in love with who she was and began to notice the impact that she was having on those around me.

​She started blogging as a self-care/mental health blogger and has grown throughout those years. 

​Whether you want to start a blog to share your story, grow your business, or build a business, she is here to help you.

Key Takeaways:

• How to start a blog
• How to plan your blog
• How to identify your target audience (and write authentically for them)

Connect with Samatha

Website

Instagram

Pinterest

Music: Tuesday by Sascha Ende, Music.io

Today we’re chatting with Aura McKay and doing a deep dive in to some great foundational marketing tips and tricks and how to connect with your audience as well as how to price your services as a creative entrepreneur.

Aura is an enthusiastic, get right to the heart of the matter coach and founder of Business of Creativity helping small business owners figure out how to make more money, work less hours, and create the lifestyle and impact they want.

She loves working with passionate, creative service-based freelancers, consultants, and entrepreneurs who are feeling stuck, overwhelmed, or plateaued trying to build their thriving and predictable business.

Key Takeaways:

• When to invest in courses
• How to price yourself confidently
• How to create unique and authentic marketing strategies
• How to find the best clients

On this week's episode, I do a deep dive into public relations and how it can help small businesses and startups with my guest, Lynette Pettinichi of Mint & Honey Co.

Lynette Pettinicchi is the owner and powerhouse behind the boutique public relations and digital marketing firm, Mint & Honey, Co.

In her 10 years of experience in the consumer lifestyle industry, she has executed PR and digital marketing strategies for global, national, regional, and local clients, including countless product and service launches, and an abundance of collaborations and partnerships.

 A forward-thinker who uses her creativity to deliver quality campaigns even when there’s limited resources and budget, Lynette is not afraid to take risks or go against the grain to ensure success for clients.

 With science and fitness at the core of her personal and professional brand, being immersed in the health, wellness, food/bev and fitness industries allows her to leverage her knowledge to help clients gain the most awareness, visibility, and ROI, growing varying aspects of their businesses.

 Mint & Honey Co. is a full-service public relations and digital marketing agency that focuses on creating fresh, new strategies for start-ups and small businesses that produce results that stick, have staying power and continue to pay off over time. 

Key Takeaways:

• What is PR?
• How can it help small businesses and startups?
• How to get started using PR
• Crafting PR pitches
• Working with influencers

Connect with Lynette:

Instagram

Website

Music: Tuesday by Sascha Ende, Music.io

It's a bonus episode!

Hey Startup Marketing listeners! I’ve had so many changes the past two months, that I decided to do a bonus episode. Today it’s just me and this episode has been percolating in my heart and mind for a long time. It’s my personal story and I hope that I’m able to capture and highlight all the reasons why I believe this is the start of a very important conversation that I can help lead.

I’m going to start with the most exciting part about all of these changes and then kinda walk you through my rationale for them and the lessons I’ve learned over the past year and a half that led me to make my choice. 

I recently started a position as the director of marketing for a startup called PayRecs where we offer an online app to help automate and simplify international payments for financial institutions. For the past year I’ve been trying as hard as possible to NOT be a financial marketer, but it seems I just can’t escape it! I guess when you’re good at something you should lean into it? IDK, more on that thought later. 

So, what enticed me enough to take a full time position when I already have my own business?

There were a lot of things that went into this decision:

• The economic impact of covid on my family
• My desire to be a part of an awesome project
• My ability to focus more on the parts of my business I love rather than prospecting
• So much more

I hope my story shows you that an entrepreneurial journey looks different for everyone.

Sources for the statistics I cite:

Pew Research Study

How Not to Hate Your Husband - the phenomenon of why men's responsibilities in the household haven't increased while women's responsibilities outside it have

Labor statistics

Find me on social

LinkedIn

Facebook

Pinterest

Instagram

Email me: [email protected]

In this week's episode, I talk to Lynn Power about building a brand as a startup and how to do marketing well in the early days of business.

Lynn Power is a 30 year advertising executive (formerly CEO of J. Walter Thompson NY). Throughout her career, she has worked on some of the world's most iconic brands, including American Express, Clinique, Hershey's Campari and L'Oreal. Lynn met her Co-Founder, James Hammett in 2018 and they launched MASAMI, clean premium haircare in February 2020. Lynn loves helping women find their voices, disrupting the status quo and building high performing teams.

Key Takeaways:

• Where to focus as a startup
• How much to budget for marketing
• How to conduct market research
• How to create exceptional offline brand experiences
• Developing partnerships for growth

Connect with Lynn

Website

Facebook

Instagram

Music: Tuesday by Sascha Ende, Music.io

On this week's episode, we discuss how to identify you target audience, pivot your business and gain clarify as a highly sensitive entrepreneur with Create Coaching's Stacey Hagen.

Stacey Hagen is business coach and brand strategist at Create Coaching & Consulting, where she works with new business owners who want to grow their business and make an impact. She works with clients to build their brand while being themselves, so they can serve more of their dream clients and make a living doing what they love.

Key Takeaways:

• How to define your brand
• How to put your brand out there confidently
• How to clarify your message
• How to identify your target audience
• How to built and adapt a business plan

Connect with Stacey

Facebook

Instagram

Music: Tuesday by Sascha Ende, Music.io

This week's guest is Sharon Guitierrez from Compliments of Sharon. Sharon Gutierrez is a force of nature! An International motivational speaker, marketing coach, best selling author and now tech-founder, her speciality is making things happen… fast! She built her first website at 14, built and ran a marketing agency for 10 years, and continues to run social ads for her own business as well as coach others, she knows small businesses! She has built her business through attraction marketing, which is creating valuable content for her target audience. 

Sharon is a powerhouse who offers us so much including:

• How to build a business
• How to know when to change your business plan
• How to reach your target audience
• How to price your offers
• How to master your mindset

And much more.

Connect with Sharon:

Website

Facebook

Music: Tuesday by Sascha Ende, Music.io