Start Marketing

This week's guest is Linda Barutha. A former IT professional who uses her organization skills to help small business owners automate their business and marketing.

Key Takeaways:

• why automating your business will help you grow faster
• the difference between a hobby and a business
• how to work in your business, not just on your business
• how to repurpose content

Connect with Linda:

Website

Music: Tuesday by Sascha Ende, Music.io

On this week's episode, I talk about "un-marketing" with guest Stephanie Benedetto. Stephanie started her business by accident and came from a desire she had to go deeper as an entrepreneur and get people to take action AND see results.

She started down this journey as a transformative coach and helps her clients unleash their unique, authentic, powerful messages and attract clients with what she calls “un-marketing”.

Key Takeaways:

• How to create authentic messaging that sells
• How to connect with your ideal client or customer
• How to create unique messaging that helps attract your ideal customer
• How to stop imitating competitors and be unique
• How to be your most authentic self in your business

Connect with Stephanie:

website

Facebook

Music: Tuesday By Sascha Ende, Music.io

On this week's episode, I talk with Linsday Johnson.

Lindsay grew up in an entrepreneurial family, so it wasn’t any surprise when they decided to become an entrepreneur too. After years of repeating the same cycle of burnout, they decided to figure out how to build a profitable business by working less and playing more. 

They were determined to find a profitable way to run a business that was lfun, authentic to their vision and values and most importantly was fun. They spent the past 20 years learning all things entrepreneurship and business development and has distilled what actually works into simple strategies and formulas for new entrepreneurs to follow. And today they’re here with all the details.

Key Takeaways:

• using entrepreneurship to build the life you love
• how to get to know your clients and make more sales
• why marketing plans are not a "one size fits all" solution

Connect with Lindsay

Website

TikTok

Music: Tuesday by Sascha Ende, Music.io

This week's guest is Heather Thatcher. She shows lifestyle & wellness entrepreneurs what to post to social media and give away for free to convert their audience into customers so they can have a bigger impact and make more money. 

Rather than give you high-level theory and just tell you to “be consistent” and “authentic”, she shares a scientific model to help you know what kind of content needs to be shown to your customer at each stage of their buying journey so that you create content with type-a strategy that consistently makes you more money.

Key Takeaways:

• Clarify Your Message
• Give away the right content for free
• Streamline your content creation
• Systemize your launch

Get the Solopreneur Survival Guide

Music: Tuesday By Sascha Ende, Music.io

On this week's episode, our guest is Jena Bagley.

As the Advocate Manager for AWeber, a leading email service provider and the very first autoresponder, Jena works closely with content creators, podcasters, social media strategists & enthusiasts, coaches, entrepreneurs marketers and more.  

Through email marketing you can connect with your audience and drive them back to your podcast, website, blog or social platforms over and over again, keeping you top of mind. Want to help others grow their business and stay connected with their audiences? Jena helps with strategies on how to connect other entrepreneurs and small businesses to our powerfully-simple email solution through support, education and promotional advice.  

Having worked in several different industries over her career including restaurant, bridal, new construction, real estate, recruiting, direct sales and now Software as a service, Jena has acquired a wealth of knowledge about sales, marketing and what it means to build a relationship with your target audience. 

Key Takeaways:

Connect with Jena.

Music: Tuesday By Sascha Ende, Music.io

I've got big plans for this podcast, which means some big (and small) changes to this podcast!

I'll be changing the name from Startup Marketing to Start Marketing as well as creating a Patreon platform and membership community.

Be on the lookout for the name change and new artwork in the near future.

This week's guest is Arjun Rai, founder of HelloWoofy. HelloWoofy is on a mission to support small businesses and is a social media tool that allows you to use AI to create, curate and schedule content anywhere.

Arjun is a New York City based entrepreneur originally from West Windsor, New Jersey (aka Princeton Junction). Since high school, Arjun has been networking with some of the most well known entrepreneurs and even worked on a few projects and startups of his own.

Upon graduation, Arjun pursued his career opportunities and came to New York City where he enrolled at the New York Institute of Technology in 2011 with scholarships and grants. Following a few weeks into college, Arjun launched his second startup, fuelbrite.com, a social media agency focused on small businesses and startups, and a student-focused organization, TheBizDen.

After interning at a PR and ad agency in the summer of 2012, Arjun quickly saw the need for yet another startup within the tech space and raised a seed investment round to build it out. That startup became Wrkbench.io which was a virtual collaboration space designed for creative and visual people (we liked to say we make visual conversations).

After spending a few years and learning the ins and outs of running a venture backed startup, Rai set out to modernize another industry related to his former passion of social media. The startup would be known as HelloWoofy.com which is a social media management platform driven by artificial intelligence to help small to medium sized businesses with digital marketing.

Arjun currently lives in New York City. Arjun went to the NYIT School of Management (majoring in Small Business and Entrepreneurship). He also holds several notable awards and has been previously or is currently a member of the Phi Eta Sigma Honor Society and Golden Key International Honour Society. Professionally, Arjun has also been a member of The One Club, The Art Directors Club, The Advertising Club of NY, Social Media Marketing Society, IVY Connect Club etc.

Featured on: Entrepreneur Magazine, Forbes, Inc Magazine, MarTech Today, Search Engine Land, NASDAQ, Small Business Trends and more.

Key Takeaways:

• The future of social media
• How to build a brand in startup mode
• How to fundraise capital
• How to build community

Sign up for HelloWoofy. Connect with Arjun.

Music: Tuesday by Sascha Ende, Music.io

This week's guest is Peter Kelly of Peter Kelly Media.

Peter has over 15 years making corporate videos as well as working the Canadian television industry. He’s worked for companies like Glassbox Television and Blueant Media and on projects like “Ink: Alter Egos Exposed” and the BiteTv sitcom Guidance. 

Through all of this experience he’s learned how to tell a story so it resonates with the viewer and today he’s going to break down all of that experience into actionable insights for you to use video to help grow and scale your business. It’s something I don’t do enough of myself, so I’m super excited to get inspired and use more video!

Key Takeaways:

• Social media channels recognize video content as premium content
• Your videos can stink and still make a good impact
• Potential buyers relate to video better
• You can create authentic videos without being a professional

Connect with Peter

Website

Music: Tuesday by Sascha Ende, Music.io

On this week’s episode, I chat with writer and content creator Stacie Kiselman about vulnerability and sharing your unique story in order to build your brand and help others at the same time.

Stacie thrives on being an advocate for mental health and for people with visible and invisible illnesses. She talks about her own story and struggles and how she used those things to launch her forward.

Key Takeaways:

• How to be vulnerable when you tell your story
• How to process your experiences to better tell your story
• Why part of your story is about advocating for mental health and inclusion
• Moving forward and learning from trauma

Connect with Stacie

Music: Tuesday by Sascha Ende, Music.io

Today's guest is Kristi Porter. Kristi helps nonprofits and social enterprises get noticed and grow through effective marketing and communications. She also teach solopreneurs and small businesses how to give back with their business.

Essentially, she makes cause-focused organizations like yours look and sound more professional so you can build a larger audience, increase sales or donations, and do more good. 

Key Takeaways:

• How to have a big social impact as a small business
• How to evaluate social marketing opportunities
• How to talk about the causes you support without sounding self-serving

Connect with Kristi:

Website

Facebook

LinkedIn

Music: Tuesday by Sascha Ende, Music.io