Start Marketing

This week's guest is Jeff Solomon. Jeff has a varied startup background as a six-time founder with three exits, most notably: selling his Saas CRM company Velocify in 2017 for $128 million. He co-founded the accelerator Amplify.la in Los Angeles, he teaches high school entrepreneurship and is one of the top advisors on Clarity.fm.

Key Takeaways:

• What is a target audience
• How do you get to know your target audience
• Why customer development is critical to business and marketing success

Connect with Jeff

Website

Music: Tuesday by Sascha Ende, Music.io

This week's guest is Matt Peet. Matt Peet is a Videographer turned Marketer. He got his start shooting weddings 10 years ago where he learned how to shoot and edit video fast. He then took that to the entrepreneur space and has been the videographer at large 4000 person events and small 30 person masterminds in places like Puerto Rico. Some of his clients include John Lee Dumas, Disney, Podcast Movement, Woodhouse Day Spa, and more. He has shot at events with speakers like Dan Kennedy from Magnetic Marketing, Pat Flynn, Tony Robbins, and Mark Cuban.

Key Takeaways:

• How video helps boost your reach
• How video helps you engage with your target audience
• How to make adding video to your content easier
• How to find creative video content ideas
• What you need to film good videos

Connect with Matt:

Website

Facebook

Podcast

Music: Tuesday by Sascha Ende, Music.io

Our guests today are Emily Soccorsy + Justin Foster of Root and River Branding. They are a brand strategy team that guide leaders to master intrinsic branding. Intrinsic brands are known by their consistently evocative language, standard-setting experiences and legendary storytelling. They believe that every great brand is a spiritual experience and starts with a powerful message and have recently co-authored the book called Rooting up, Essays on Modern Branding.

Key Takeaways:

• How to create an authentic brand
• How to build a brand that resonates with your target audience
• How to build an ethical brand

Connect with Root + River

Website

Music: Tuesday by Sascha Ende, Music.io

This week's guest is Amanda Tento. Amanda owns TDM Marketing and is the determined mom. When she was three months pregnant she was determined not to go back to her 9-7 managing a credit union branch. She started The Determined Mom Digital Marketing Agency to help small business owners grow their business and reach more customers. I have 13 years of business management experience and I use it daily for my clients and my own business!

The Determined Mom offers SEO, WordPress Design, Social Media Management, Ads Management, Blog Writing, SEO and Marketing Coaching and more! We serve Mom Business Owners to help them grow and prosper while spending more time with their kids!

Key Takeaways:

• Why everyone should claim the Google listing
• How to update your Google My Business listing
• How to use Google my Business to help find new customers
• How to use Google my Business as an SEO tool
• How to maintain your listing

Connect with Amanda:

Website

Facebook

LinkedIn

Music: Tuesday by Sascha Ende, Music.io

This week's guest is Christiane Mohr. Christiane has a masters in marketing and helps health & personal development coaches to build an ethically rooted & profitable business by defining their niche and their stand-out offer that they love to talk about (and fearlessly). 

Key Takeaways:

• Why having a niche is important
• Why having a niche can help you make more money
• How to identify your target audience
• How to connect with your target audience

Connect with Christiane:

website

Music: Tuesday by Sascha Ende, Music.io

This week's guest is Tracy Borreson. Tracy is a corporate marketing dropout, personal brand advocate and a believer that bringing your personal brand to work is best for you and your business.

Key Takeaways:

• How your personal brand shapes your professional brand
• How to define your personal brand
• What authenticity looks like in your work

Connect with Tracy

Website

LinkedIn

Instagram

Music: Tuesday by Sascha Ende, Music.io

This week's guest is Naira Perez, owner of Springhill Digital. She's a digital marketing and paid media enthusiast who works with small businesses to help them grow their digital footprint.

Key Takeaways:

• Marketing communication as a two way street
• What is digital marketing
• How to use digital marketing for small businesses

Connect with Naira

Website

LinkedIn

Music: Tuesday by Sascha Ende, Music.io

Anjali is an innovative and enthusiastic Marketing professional with over 7 years of work experience broadly ranging from Corporate firms to Marketing agencies to Startups. Her expertise and skills lie in Digital Marketing, Strategy & Planning, Brand & Account Management, Social Media Marketing and Blogging. She has executed strategic marketing initiatives and solved brand issues creatively for several projects under her belt.

Anjali is also passionate about empowering Immigrants living in the States. She writes helpful articles on life in the US at theanjalinair.com where she shares resources for Immigrant women to establish a career and navigate their new life in the States.

Key Takeaways:

• Learn how to find your target audience
• Learn how to a adapt your marketing strategy to your target audience
• Learn how to use your network to create a community

Connect with Anjali

Music: Tuesday by Sascha Ende, Music.io

Our guest is Caroline Addington. Caroline is a scientist who discovered she had a real gift for organic marketing, building community and creating a compelling vibe on Instagram. When her friends who were coaches started asking her how she was doing it, her business was born. She’s deeply in love with helping heart-centered online coaches finally figure out how to attract their ideal clients on Instagram. 

Key Takeaways:

• How to create an authentic Instagram and social media vibe
• How to be authentic and vulnerable on social media
• How to build relationships without spending all day in someone's DMs
• Alternatives to cold DM's to make sales
• How to approach social media with intentionality

Connect with Caroline

Website

Instagram

Music: Tuesday by Sascha Ende, Music.io

This week I chat with Carrie Carr. Carrie helps her clients write engaging emails that drive action. Whether you're launching a course, launching a new product or warming up a cold audience, Carrie can help.

Key takeaways from today's discussion:

• Messaging should drive action
• How to get people to open your emails
• Crafting intriguing subject lines
• What you should say to drive sales

Connect with Carrie

Website

Facebook

Music: Tuesday by Sascha Ende, Music.io