Start Marketing

Start Marketing

By Katlynn PyattBusinessEntrepreneurshipEducationHow ToMarketing
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Start Marketing episodes

  • Intro Episode
    Welcome to startup marketing! The podcast created with female founders in mind. Curious what you'll get from me each week? Listen now and hit subscribe to get actionable steps straight from me to you so you can build and launch your dream business faster!
    7 min
  • Intro Episode

    Welcome to startup marketing! The podcast created with female founders in mind. Curious what you'll get from me each week? Listen now and hit subscribe to get actionable steps straight from me to you so you can build and launch your dream business faster!

    7 min
  • Start with your brand
    Want to leverage the ultimate blend of creativity and strategy to build a brand that feels 100% authentic to you and that will stand the test of time?

    When you're in the startup stages of building your business, it's critical to start by identifying your brand.

    Your brand is your promise to your customers. It tells them what they can expect from your products and services and it differentiates what you offer from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.

    Branding is the action of creating an aesthetic, visual or graphic identity of your brand.

    Both are equally important (and fun!) but having a clear vision of your brand is a critical first step that's easy to overlook because it feels "too fun" or frivolous. However, it's going to be the measuring stick by which you make every business decision going forward and having a clear vision of your brand will:

    1. Give you clarity
    2. Help you attract the right customers/clients
    3. Make you look more professional
    4. Make you more efficient


    There's more than just a logo that goes in to your brand. Get started by knowing exactly who you are and where you want to go in the future. It will make building out the rest of your brand components and business must-haves easier.

    Get my free branding checklist for five things you need to consider when getting started at: getauthenticbranding.com/resources


    Follow me for brand inspiration (my favorite!) on Pinterest @authenticbranding
    12 min

About Start Marketing

From the publisher's feed

Don't know how to start marketing your small business? Join marketing expert Katlynn Pyatt each week for authentic, accessible and actionable marketing advice. If you're a small business owner who wants to grow and scale your business, and you know marketing is the way to go, but you simply don't know where to start, Start Marketing will change that. Each week, Katlynn and her guests break down a popular marketing strategy and teach you how to put it into action. These short episodes are meant to make marketing actionable and accessible. No more feeling overwhelmed by the marketing jargon and unicorn promises you find when you google "how to market a small business". Katlynn is certified in Marketing Management by the American Marketing Association and holds two certifications from Cornell University; one in business strategy and the other in marketing data and analytics.