Start, Scale, Learn Ecom

This is a throwback episode we had back in September of 2021. There's one thing to build an e-commerce brand but there's an entirely different thing for setting it up to become an asset that can be sold.

We have George Molous today, who is an e-commerce broker. He has experience in selling established brands to buyers. George will provide insights on what buyers look for when buying brands so you can know what to expect and to do for your business.

Enjoy!

Today we have Craig Lewis a Pinterest marketing fanatics and founder of Pin and Grow where helps e-commerce brands scale using innovative Pinterest Strategies.

You might be scratching your head thinking about how Pinterest can help scale an e-commerce brand. Short story, Pinterest is a social media platform (in Craig's case a powerful search engine) with over 400 million monthly active users. If you drive attention from Pinterest to your shop then that's potential sales right there.

Craig goes in-depth of 101 and 201 on how you can use Pinterest to drive traffic to your site. His strategy incorporates both organic content and paid ads over the long haul.

If you want to experiment with a new social media platform to drive sales or cultivate an omnichannel approach with your brand then you may want to tune in.

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Welcome to another episode where we explore the wonderful, fun, and innovative products on crowdfunding sites like Indigogo and Kickstarter,

Today we will explore the Snoppa Rover Electric Stabilization Cinema Dolly which is a remote-controlled cinema camera. If you want a device that has speeds up to almost 19mph with stability with great image quality (using your DSLR camera for example) then this can be for you.

This episode isn't only to just show how cool this camera is but to explore the idea of creating products that serve to complement an experience or a primary product instead of reinvesting the wheel.

Crowdfunding is an art but it's an opportunity to raise money on an innovative idea that nobody can really copy. With dropshipping people can copy your product in a matter of hours but by innovating your own, it will make things a lot more difficult.

For something as primitive or simple as a notebook, it is one of those things that is never going not going to sell. I think it's because of the fact that humans need something physical to express themselves and find themselves through physical interactions in this ever digitized world.

In this podcast episode, we read and comment on the In a world gone digital, Moleskine still believes in the power of paper article on Retail Dive.  The brand Moleskine is mainly known for selling notebooks and is very recognizable on Amazon and when you walk into book stores.

If you think that there is no way to compete in the notebook market then you need to think twice. Yes, it is hard but you need to ask yourself, "how can I innovate or add a unique selling proposition to have people buy my notebook?"

Some examples that people have already come up with are:

• Fidget toy cover notebooks
• personalized notebooks from Etsy (so many cool examples!)
• the reusable notebook where you can erase all your notes by putting it in the microwave...

We can all wholesale to sell clothes for our boutique or clothing brands. Now the problem is that these pieces of clothing will not be unique. It's definitely possible to have the correct marketing material in play to sell these clothes but to stand out from the crowd or at least give you a better chance to succeed is by innovation.

Can you create a piece of clothing that fixes a problem? Or can you create a design that nobody has seen before or maybe a design that improves your athletic ability? Add a layer of user-generated content and things will get interested according to Jordan Bias who works with online brands in the clothing space through his digital marketing agency Ecom Fluenz.

We have Akshaya, better known as Aksh,  is an Indian entrepreneur and digital marketer helping DTC brands in the US and UK scale their business.

In this podcast episode, we will explore the power of user-generated content, the idea of making retargeting ads to get more sales through existing customers, and why organic content is so important for long-term growth!

Established brands that are already making 5-6 figure months are pretty much established and have a proven track record. To stay competitive in the market and reach new customers, one should do paid advertisements (i.e. Google ads, Facebook, etc).

However, many DTC brand owners, according to Cameron Collins, an e-commerce digital marketer, often underestimate the power of email/SMS marketing. It is something people should focus on to get an extra 15-30% revenue growth on essential autopilot. 

Once this is established then one can decide, according to their budget, which platform to advertise on and scale to new heights!

As a company and brand, innovation is key. Without innovation and implementation of new technologies, you may fall behind the pack.

NFTs and the metaverses are becoming more mainstream and giant companies are venturing into this web3.0 space to maximize future returns. This sounds crazy but this is the new wave that only benefits both the consumer and the brands.

Listen to see what these brands are doing and why. You can find the article here of where this story was found.

We all know (or do we?) that paid advertising is the best way to scale a business. Organic reach is great but to reach a wider spectrum of people at any given time, paid reach is the best way.

Does that mean that organic content should be ignored after a certain aspect of success in your DTC business? Most certainly no. In fact, Andrea Esamor, a Facebook Ads coach, tells us that it is best to focus on organic reach prior to doing paid ads.

It's normal for DTC brands or dropshipping businesses to go immediately into Facebook ads but her recommendation is to build a foundation via content and connecting with a community. Only until then, you can really start making ads to get more sales. Let's dive into why this is and if this is the right approach for your new DTC business!

There are many ways to sell products online. Shopify, Amazon, Etsy, and so on. Retail arbitrage and flipping products on eBay are the fastest and arguably the best for beginners.

This episode isn't going to have the focus on how to make money off eBay. Instead, it will explore the back story of Shane Myers who is a full-time reseller in a small town in Illinois with a population of about 2,500 people.

There shouldn't be an excuse for those who live in small towns or places where there are no thrift stores to source products from. Shane insists that there are no deep tactical strategies when it comes to retail arbitrage. Instead, it comes from a strong and persistent mindset that will eventually lead you to make a nice income.

I highly recommend checking out Shane's Youtube channel. You'll get insights on how to make money by selling products on eBay.

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