Start, Scale, Learn Ecom

Hello everyone! Hope you enjoyed the holidays and refreshed your batteries because today we are going to go over branding for your DTC business.

Many DTC owners are very passionate about their business and products but do not have a clear idea of who their target audience is and what their brand story is about.

We are with Sarah Jansel, CEO of Jansel and Co, where she helps build, brand, and grow Shopify stores.

The points we will go over are:

• how to create a brand story (meaning knowing what your brand represents and not just the product it is selling)
• why user-generated content is great for building brand
• some cool brands that are worth looking at and taking notes

Note: Sarah also has a Facebook group to learn more about e-commerce and branding on Shopify if you'd like to join!

-------------------------------------------------------------------------------
Receive a short  (4-7 minute read) email every Tuesday morning to get the latest e-commerce news, trends, and strategies to step your ecom game up!

📧Join the Tuesday Tips Newsletter here👇👇👇

👉Join the Value Tips Tuesday newsletter!

-------------------------------------------------------------------------------
If you like to read instead then come read our blog!💻
👉https://www.getthebaglife.com/

Want to visually experience what we're trying to show you? Sometimes you cannot get the bigger picture when just listening to the audio podcast.

-------------------------------------------------------------------------------

Come tune into our Youtube channel for a better experience!📺
👉Get The Bag Life Youtube Channel

Is it really possible to make an extra $500 a month, $1,000 a month, or even generate a real primary income by flipping products on eBay and Amazon? In short, yes. Although this might seem too good to be true it is actually a fact. The only thing for this idea to become a reality is to get up and learn because it is not a secret anymore.

Let me explain, so John Muscallero first sold furniture on the Facebook marketplace with the initial thought that the concept of it was completely ludicrous until he started to double his money for each piece of furniture.

After transitioning to selling books on Amazon and eBay he was able to generate a full-time income amongst other businesses he has on the side. One of the key things you'll get from this show today is that all the tools and software are out there to make your reselling hustle a lot easier. The piece of the puzzle that needs to be set is your work ethic and mentality.

We're not in this episode going to really break down the tactics and strategies for making 4-5 figure months reselling on eBay and Amazon. Instead, we're going to focus that this idea can become part of your portfolio if you put in the work based around the area you're living.


To learn for about John and how to make money reselling products online you can check out his links here:

• Links to resources
• Youtube 
• Blog

From doing dropshipping to help DTC brands with Facebook ads, Lokesh spits some game on:

• why DTC businesses need to focus on branding (side note: in 2022 I think this is something you should really focus on)
• how to do Facebook ads from an ad creative standpoint
• the anatomy of Lokesh's ad campaign

With these points, I think one can really get a better idea of how to start growing e-commerce business. Hope you enjoy this episode and keep a mental note of the ideas brought forth today.

Take a stroll and listen to this casual conversation between Jerrayah and me about:

• what the outlook of marketing/branding will look like in 2022
• what tools to use to spice up your brand (hint: Canva is #1)
•  how Jerrayah worked with CBD brands with their custom packaging 
• what good packaging really means for an e-commerce brand

If you would like to learn more about Jerrayah you can check her Instagram here. She also helps entrepreneurs with logos, packaging design, and shirts!

-------------------------------------------------------------------------------
Receive a short  (4-7 minute read) email every Tuesday morning to get the latest e-commerce news, trends, and strategies to step your ecom game up!

📧Join the Tuesday Tips Newsletter here👇👇👇

👉Join the Value Tips Tuesday newsletter!

-------------------------------------------------------------------------------
If you like to read instead then come read our blog!💻
👉https://www.getthebaglife.com/

Want to visually experience what we're trying to show you? Sometimes you cannot get the bigger picture when just listening to the audio podcast.

-------------------------------------------------------------------------------

Come tune into our Youtube channel for a better experience!📺
👉Get The Bag Life Youtube Channel

It's bread and butter time meaning that we're going to break down Facebook ads so you can scale your brand.

We're here with Alex Hadding, the CEO of Bolstered Media where he has generated over 7-figures across the brands he has worked with.

We explore the following:

• how the iOs update is making people use different advertising platforms but Facebook is still the go-to 
• how applying the fundamentals in a Facebook ad is everything (for example looking for a broad audience and letting the Facebook algorithm do its thing)
• How to create creatives for your ads and Canva being a super tool to get this done

-------------------------------------------------------------------------------
Receive a short  (4-7 minute read) email every Tuesday morning to get the latest e-commerce news, trends, and strategies to step your ecom game up!

📧Join the Tuesday Tips Newsletter here👇👇👇

👉Join the Value Tips Tuesday newsletter!

-------------------------------------------------------------------------------
If you like to read instead then come read our blog!💻
👉https://www.getthebaglife.com/

Want to visually experience what we're trying to show you? Sometimes you cannot get the bigger picture when just listening to the audio podcast.

-------------------------------------------------------------------------------

Come tune into our Youtube channel for a better experience!📺
👉Get The Bag Life Youtube Channel 

We have Michael Elliott in the house today. He is the founder of EJM Media where he helps build Amazon FBA businesses at scale.

There's a lot of things that go in the backend of running an Amazon FBA business such as product research, product sourcing, supply chain logistics, Amazon listing strategies, product images, etc.

For the most part of this talk we go over product research and the criteria Michaek Elliott uses to generate $5,000 - $150,000 per month. After that, we go in one how to make your product listing as best as possible to be on the first pages on Amazon and scale.

In summary, you'll learn:

• how to add added value to already selling product by being innovative or solving solutions that you see in the comments section of the product on Amazon
• the product research criteria to find potential products that will generate you 5-6 figure months
• the tools such as Helium10 and Jungle Scout to find these products
• the breakdown on keyword research, pay-per-click ads, and product photography to make your listing the top on Amazon

-------------------------------------------------------------------------------
Receive a short  (4-7 minute read) email every Tuesday morning to get the latest e-commerce news, trends, and strategies to step your ecom game up!

📧Join the Tuesday Tips Newsletter here👇👇👇

👉Join the Value Tips Tuesday newsletter!

-------------------------------------------------------------------------------
If you like to read instead then come read our blog!💻
👉https://www.getthebaglife.com/

Want to visually experience what we're trying to show you? Sometimes you cannot get the bigger picture when just listening to the audio podcast.

-------------------------------------------------------------------------------

Come tune into our Youtube channel for a better experience!📺
👉Get The Bag Life Youtube Channel 

Welcome to the e-commerce news show where we give you a brief on the latest e-commerce news around the world.

In today's episode you'll get insight on:

1. Saks Fifth Avenue splitting its business into retail and e-commerce
2. How to view the Instagram shopping feature
3. Nike acquires RTFKT

You can learn more about RTFKT here!

Today we run through a great article from Ad Week about the future of social commerce. The two key points that you must note from the article is the following:

1. Facebook groups are a great way to engage in a large community (even a new one) and provide value that can result in more trust and brand affinity.
2. Instagram Live is the best way to interact with your community on a one-on-one level. With live-stream shopping, you can enhance the shopping experience resulting in more sales.

-------------------------------------------------------------------------------
Receive a short  (4-7 minute read) email every Tuesday morning to get the latest e-commerce news, trends, and strategies to step your ecom game up!

📧Join the Tuesday Tips Newsletter here👇👇👇

👉Join the Value Tips Tuesday newsletter!

-------------------------------------------------------------------------------
If you like to read instead then come read our blog!💻
👉https://www.getthebaglife.com/

Want to visually experience what we're trying to show you? Sometimes you cannot get the bigger picture when just listening to the audio podcast.

-------------------------------------------------------------------------------

Come tune into our Youtube channel for a better experience!📺
👉Get The Bag Life Youtube Channel

Welcome to another episode of the crowdfunding show where we look at projects on Kickstarter, Indiegogo, and more to analyze the cool projects that are seeking backers.

In this episode, we explore an all-in-one toolset, Buddie,  that helps you clean your earbuds. Let's be real for a second, your earbuds can get pretty nasty and can be a little embarrassing if you want to let someone borrow them.

This toolset is in the shape of a pen, has all the necessary tips and brushes to make your earbuds look fresh. Now to play devil's advocate, this product is not entirely new as it already exists on other platforms such as Amazon.
 
Now, why would you want to buy this product if it's more expensive than others and it's going to take much longer to get compared to something that is already out in the market? Well, this team made their product very portable (hard to lose as long as you put it on your keychain) and honed their marketing materials to eco-friendliness.

Billions of wipes, toothpicks, and cotton swabs are wasted every year and Buddie also is aiming to help in that to some degree with their product.

The following resources were found in the following sites if you want to get a deeper dive:

1. Uber Eats Delivery Expansion
2. Facebook Testing Split Payments
3.  Italy Fining Amazon $1.3B