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I love this brand, Euphoric Supply, for the aesthetic but there's more than meets the eye. A key passage from the 22 Immutable Laws of Marketing was something along the lines that people don't like something better but something new.
Does that mean reinventing the wheel? In short, no. Euphoric Supply is a DTC brand that sells customized merch wrapped around pop culture and pop art. Some products include customized rugs, branded shoes, fun shirts, collectibles, and NFTs.
Something you'll discover about this brand is that there are no Facebook ads, TikTok ads, Google ads, or any type of advertising. Everything is organic and a large community has been built around Instagram, TikTok, and Twitter.
Every business must have some factor of differentiability between them in the market. If your DTC business is a carbon copy of another winning business then why would people buy from you?
Maybe that will be great for short-term gains but not for the long haul. A unique selling proposition is something that makes your business different such as:
- different brand packaging and delivery times
- different target audience that nobody has tackled yet
- different methods of selling your product (i.e. are other brands on Shopify and/or Amazon)
- does your product come in a bundle with extra added value
- the list goes on and on
Every business should be different so ask yourself, what makes your brand different?
We are here today with Timmy Morris, the founder of Vibe Body Care, a men's hair care brand, to discuss how he went from having 100 units of his private label product to successfully selling on Shopify, Amazon, and getting into big-box stores such as Urban Outfitters.
Things weren't always looking so good in the brand as all entrepreneurs know there are major ups and downs. One of the variables of success, as he will later elaborate in the episode, is the importance of creativity. Creativity cannot be taught but it is something that will differentiate your business from the rest of the pack.
Remember, people like new, not better. Keep that in the back of your head when listening to the episode. Alright, let's jump in!
This is a rant on my two cents of how the metaverse and NFTs can complement and enhance the shopping experience for customers.
Here are the resources of where the information was taken from if you'd like to get a deeper dive:
Imagine if getting at least 1-2 sales per month can make you a lot more money than selling lower ticket items?
Now, this sounds too good to be true, but it is totally possible by implementing the high ticket model.
What is high ticket e-commerce and how can you make serious money by selling a handful of products a month? We have Chisesi Rae today to break down the model, how to find products and suppliers to sell high ticket items, how Google ads are the bread and butter for advertising and using Facebook ads for retargeting purposes.
Get coached by Chisesi Rae to learn how to launch a 6-figure e-commerce business!
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Let's talk TikTok again. I'm telling you entrepreneurs that you have to look into using TikTok as another sales channel and here's why.
Amann Memon is an e-commerce entrepreneur who tried Facebook ads with no real success, but when he transitioned to TikTok, things dramatically changed.
Amann will break down how to do product research specifically for the audience on TikTok, how to recreate viral videos from other dropshipping products, the importance of creating original TikTok content, and how TikTok influencers can boost sales.
Amman Memon's marketing help to grow and get sales via Tik Tok here.
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What's good everybody? Today we are going to talk about branded stores and the concept of dropshipping.
A lot of people have been hating on the dropshipping business model but it is something that even the big companies do. It works no doubt but creating an actual brand can yield much better results.
We are here with Moe Hayek, an e-commerce entrepreneur running two branded stores, Modern Garden and Exotic Snakz. His brands and results speak for themselves as he explains the do's and don'ts of creating a Shopify brand.
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Here is a quick segment of the e-commerce news show. All of the sources were obtained here if you'd like to get more detail:
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TikTok is a massive social media platform, but if used correctly, can be used as a resource to make serious money via e-commerce.
TikTok can be used as a search engine to find a product that can scale to 5-6 figures and a platform to find cheaper influencers to advertise your products.
Google ads and Facebook ads are great ways to scale an e-commerce business, but as of this moment, TikTok is working wonders for Brenden Stein and the entrepreneurs he is mentoring through his program.
Check out our new inspirational rugs to hook up your money-making headquarters at inspirugtion.com.
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