I love this brand, Euphoric Supply, for the aesthetic but there's more than meets the eye. A key passage from the 22 Immutable Laws of Marketing was something along the lines that people don't like something better but something new.
Does that mean reinventing the wheel? In short, no. Euphoric Supply is a DTC brand that sells customized merch wrapped around pop culture and pop art. Some products include customized rugs, branded shoes, fun shirts, collectibles, and NFTs.
Something you'll discover about this brand is that there are no Facebook ads, TikTok ads, Google ads, or any type of advertising. Everything is organic and a large community has been built around Instagram, TikTok, and Twitter.