Start Scale Succeed

In this episode, we sit down with Nikki Coe, a branding expert and business coach specializing in working with co-founders. 

Nikki shares her insights on why 65% of high-potential businesses fail due to co-founder fallout and offers valuable advice on nurturing successful partnerships. 

From identifying tensions within the business to the importance of open communication, Nikki provides practical tips and real-life examples to help co-founders navigate the complexities of their relationships. 

www.nickicoe.com 

https://www.linkedin.com/in/nicki-coe

https://www.nickicoe.com/7questions

Host 

Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Neon Digital Clicks 

Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

Neon is offering listeners a FREE scaling audit worth £3000! 

So whether your sales have plateaued or you

’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

https://scaleandglow.com/

https://neondigitalclicks.co.uk/

https://www.instagram.com/neondigitalclicks/

Hosted on Acast. See acast.com/privacy for more information.

Goals aren’t just for January. 

In this workshop style episode host Nicole Higgins takes listeners through a comprehensive guide on setting strategic business goals for future success. Drawing from her extensive experience in corporate strategy and entrepreneurship, Nicole outlines the importance of setting goals and the actionable steps necessary to achieve them.

Split into 3 parts Reflections, Review and Plan 

Reflection

- Nicole encourages listeners to reflect on their experiences in 2023, both personally and professionally.

- Listeners are prompted to think about what worked, what didn't work, and how they felt throughout the year.

- A focus on professional growth, personal well-being, and business performance is central to this reflection.

Review

A deeper dive into the lessons learnt in your business, your strengths and weaknesses, turnover, sales & marketing results. Identifying opportunities for growth. 

Planning and Goal Setting

Planning S.M.A.R.T Goals 

- Listeners are prompted to consider three key areas of focus for their business and align their goals with the broader mission and vision of their company.

- The episode concludes with a focus on establishing sales targets and key business objectives for the next 90 days, ensuring a clear plan for success.

Host 

Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Neon Digital Clicks 

Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

Neon is offering listeners a FREE scaling audit worth £3000! 

So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

https://scaleandglow.com/

https://neondigitalclicks.co.uk/

https://www.instagram.com/neondigitalclicks/

Hosted on Acast. See acast.com/privacy for more information.

Resilience, Rebrand and Reinvention. 

These are some of the topics I chat about with Ness, founder of the find boutique in this weeks podcast episode.

The experience of rebranding, handling business setbacks, including a social media hack, which meant she lost all her followers and had to start from scratch. 

The strategy behind weekly drops, engaging customers through live sessions, and the shift to smaller, more profitable fashion events.

Ness's learning curve in the industry, her focus on what works for marketing, and her thoughts on expanding to platforms like TikTok.

Connect with Ness and the Find Boutique:

thefindboutique.co.uk 

https://www.facebook.com/thefindbou/ 

https://www.instagram.com/findbou/ 

https://www.tiktok.com/@thefindbou 

https://www.pinterest.co.uk/thefindbou/ 

Host 

Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Neon Digital Clicks 

Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

Neon is offering listeners a FREE scaling audit worth £3000! 

So whether your sales have plateaued or you

’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

https://scaleandglow.com/

https://neondigitalclicks.co.uk/

https://www.instagram.com/neondigitalclicks/

Hosted on Acast. See acast.com/privacy for more information.

I’m often asked how long it takes to start a product business and the answer is how long is a piece of string as there are so many variables at play. 

These variables are something I discuss with TV fashion stylist turned Founder  Judy Gilroy creator of  home organisation brand @clossy who shares her journey of why after thinking about two other business previously she bit the bullet and started her own product business alongside a successful tv and styling career and family life. 

Some of the areas we chat about 

- The birth of Clossy and Judy's inspiration to create a home organization brand

- Overcoming self-doubt and finding the courage to pursue her business ideas

- The challenges of finding the right suppliers and creating a cohesive product range

- The highs and lows of the business journey, from website development to digital marketing

- The strategic decision to distance herself from being the face of the brand and working with influencers

- The success of Clossy's influencer marketing and the ongoing refinement of digital marketing

- Judy's advice for aspiring entrepreneurs and the importance of taking the leap

Judy Gilroy is the founder of Clossy a Home organisation brand for the house proud not house perfect. She is also a well established TV and fashion stylist. 

https://clossy.co/

https://www.instagram.com/clossyco/

https://www.instagram.com/judygilroy/

Host 

Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Neon Digital Clicks 

Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

Neon is offering listeners a FREE scaling audit worth £3000! 

So whether your sales have plateaued or you

’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

https://scaleandglow.com/

https://neondigitalclicks.co.uk/

https://www.instagram.com/neondigitalclicks/

https://www.linkedin.com/company/neon-digital-clicks/about/

Hosted on Acast. See acast.com/privacy for more information.

Hands up if you remember the Barbie Launch extravaganza?

I'd never seen anything like it and it made me look more at experiential marketing, what it was and how it works. 
Connecting with your consumers and creating a memorable experience is key to help building your brand.

This week in the Start Scale Succeed podcast I dive more into that with my chat with Katie Peake founder of backlash creative THE agency for experiential marketing specialising in fashion & beauty pop ups and events. 

Katie shares the story and ideas behind her favourite pop up the agency did this  year for Pandora in front of tower bridge and other clients such as the beautie Pie warehouse experience. 

Other areas we talk about are:

What are the advantages of using experiential marketing?
What you need to be clear on before you start your project? 
Understanding what you want to achieve for example is it a new demographic you want to attract, build brand awareness or increase sales. 
How Katie goes about creating a strong theme and idea. 
What's going on in experiential marketing in 2024!

You can get in touch with Katie and the backlash team on the links below:

Guest Katie Peake 
https://www.backlash.co.uk/
https://www.instagram.com/backlashcreative/

See some of the backlash projects here:
https://www.backlash.co.uk/showreel

Host 
Nicole Higgins 

The Buyer and retail coach 
Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/

Neon Digital Clicks 
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

Neon is offering listeners a FREE scaling audit worth £3000! 

So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
https://www.linkedin.com/company/neon-digital-clicks/about/

Hosted on Acast. See acast.com/privacy for more information.

It's never too late to start your business. 

In this weeks episode of Start Scale Succeed, I chat with founder Karen Saul who started her ethical and sustainable brand brand Good Wash Day mid lockdown in her 50's.

Good wash day is a organic cotton jersey towel ethically sourced to eliminate the frizz that standard towels can cause. Kind to all hair types. Karen shares about the twists and turns of her start up journey, the costs and research that went into the brand at the beginning:

How her branding and investing in the visuals right from the beginning has paid off. 
How shout outs from authentic influencers have helped drive sales and what she has learnt from. 
Where she is spending her time and energy on in her business and what is getting results.

Guest 
https://www.instagram.com/goodwashday/
https://www.goodwashday.com/

Host 
Nicole Higgins 
The Buyer and retail coach 
Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/

Neon Digital Clicks 

Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

Neon is offering listeners a FREE scaling audit worth £3000! 

So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

https://scaleandglow.com/

https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
https://www.linkedin.com/company/neon-digital-clicks/about/

Hosted on Acast. See acast.com/privacy for more information.

From Barrister to Beauty brand to B-Corp This weeks episode of the start scale succeed podcast we are chatting all about becoming a B-corp with This is silk founder Sonal Keay who during her legal career began a side hustle focused on the benefits of silk in skincare based on her own skincare needs and problems which then flourished and became her main focus and business

Sonal shares her start up story and the initial research that went into the brand along with why she wanted to become a B-corp and takes us through that journey, explaining what exactly a B-corp is and advise to those that are going through that experience or are thinking of starting it. 

She discusses how it has changed their business operations, product sourcing and This is silks continual commitment to improvement, sustainability and growing an ethical business. 

Guest links 
https://www.instagram.com/thisissilk/
https://thisissilk.com/

Host 
Nicole Higgins 
The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Neon Digital Clicks 

Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

Neon is offering listeners a FREE scaling audit worth £3000! 

So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

https://scaleandglow.com/

https://neondigitalclicks.co.uk/

https://www.instagram.com/neondigitalclicks/

https://www.linkedin.com/company/neon-digital-clicks/about/

Hosted on Acast. See acast.com/privacy for more information.

Do you find selling easy? and are you using your socials to sell as much as you could. If you answered no to both of those questions then this episode is for you. 

Today's episode is a must-listen for every small business owner and entrepreneur looking for sustainable strategies to boost client engagement and sales without the burnout. 

Special guest Sara Dalrymple , a renowned sales trainer and mentor, who brings a treasure trove of practical advice from her new book 'More Sales, Please.' Dive into the heart of service-led selling, the power of storytelling, and how just 30 minutes a day can transform your business. 

Get ready to take notes as we uncover the secrets to consistent sales growth, genuine client connections, and the emotionally-driven world of successful marketing. Don't forget to reach out to Sara for more insights on 'Selling on Stories' and to preorder her book that's changing the game for small businesses everywhere. Here's a peek at what we're unpacking today!

- The art of service before selling: How prioritizing your clients' needs leads to easier sales decisions. 

- Comfortable self-promotion: Finding the best medium, whether it's videos or writing, to communicate your business value. 

- Engagement without exhaustion: The fine balance of keeping your audience interested while avoiding burnout. 

- Skills that sell: Why promoting, marketing, and selling are the backbone of business success. 

- Size doesn't matter: Why a smaller audience can be just as effective as a large one in achieving sales. 

- Embracing authenticity: The shift in social media towards real content and personal connections. 

- More Sales, Please: A preview of Cara's new book and her 30-minute promotion model for consistent sales. 

- The Selling on Stories cheat sheet: Cara's tool for engaging and converting audiences at different interest levels. 

- The psychological power of storytelling: How emotional connections drive buying decisions. 

- Overcoming the mindset block: Tips to boost your confidence in selling and to focus on your audience. 

- Sales-focused motivation: A discussion on the true goals behind starting a business. 

Sara Darlymple 

Sales stories cheat sheet 
https://view.flodesk.com/pages/634824528c93e14e464b926b

Website 
https://saradalrymple.co.uk/

Order Sara's book: More sales Please 
https://uk.bookshop.org/p/books/more-sales-please-how-to-promote-your-small-business-online-achieve-consistent-sales-and-grow-without-the-grind-dalrymple-sara-dalrymple/7392853?ean=9781788604659

Instagram 
https://www.instagram.com/saleswithsara/

Host 
Nicole Higgins 

The Buyer and retail coach 
Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/

Neon Digital Clicks 

Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

Neon is offering listeners a FREE scaling audit worth £3000! 

So whether your sales have plateaued or you

’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
https://www.linkedin.com/company/neon-digital-clicks/about/

Hosted on Acast. See acast.com/privacy for more information.

One of the challenges that a small business can be faced with is  when a larger retailer with bottomless pockets blatantly rips off your designs.

This is one of the topics I'm talking to Cara the founder of snoozeshade  on ep 122 of Start Scale Succeed.

Cara Sayer, founder of Snooze Shade,  shares  her gripping journey of battling corporate giants and protecting her invention. With her blend of personal anecdotes and business acumen, Cara divulged how she dealt with a big retailer replicating her product in  Aldi  sparking her plight for IP rights and leading to extensive media coverage.

She enlightened us about unregistered design rights, the importance of trademarks, and the complexities of safeguarding one's product internationally.

We cover a LOT in this episode but here's just a snippet

• We talk about how she took on the large retailers when they infringed her designs and copyright and continues to do so.
• How to protect your designs
• Focusing on the profit rather than the turnover
• A close look at wholesale and distribution
• International trading into multiple countries.
• Challenges she faced as an entrepreneur
• Growing the brand and next steps.

Guest

Cara Sayer - Snoozeshade founder

https://www.snoozeshade.com/

https://www.instagram.com/snoozeshade/

Host

Nicole Higgins

The Buyer and retail coach

Nicole Higgins Links

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Neon Digital Clicks

Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services. 

Neon is offering listeners a FREE scaling audit worth £3000!

So whether your sales have plateaued or you

’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.

Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.

https://scaleandglow.com/

https://neondigitalclicks.co.uk/

https://www.instagram.com/neondigitalclicks/

https://www.linkedin.com/company/neon-digital-clicks/about/

Hosted on Acast. See acast.com/privacy for more information.

In this episode, host Nicole Higgins sits down with Georgia Williams, founder of Ray of Social and Canva Queen, to discuss how to create content that captures attention and stands out from the competition. Georgia shares valuable tips on finding your unique voice, showcasing confidence, outsourcing tasks, and creating a content plan with a purpose.

Whether you're starting fresh or in need of a content refresh, this episode provides practical advice to help you elevate your content and stop the scroll.

Key Points:

- Defining your unique brand voice and identifying what sets you apart from the competition

- Confidently delivering your message and creating content with conviction

- The importance of having a content plan and understanding the purpose behind each piece of content

- Avoiding comparison with competitors and focusing on your own goals and journey

- Tips for batching content and streamlining the creation process

- How to approach content creation for a fresh start or to refresh an existing account

Guest: Georgia Williams

- Founder of Ray of Social "Canva Queen"

- Experienced in social media marketing and content strategy

- Passionate about helping business owners create compelling and eye-catching content without the faff.

Guest links

Georgia Williams

www.rayofsocial.com

www.instagram.com/rayofsocial

www.linkedin.com/in/georgiawilliamsrayofsocial/

Host

Nicole Higgins

The Buyer and retail coach

Nicole Higgins Links

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Neon Digital Clicks

Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services. 

Neon is offering listeners a FREE scaling audit worth £3000!

So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.

Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.

https://scaleandglow.com/

https://neondigitalclicks.co.uk/

https://www.instagram.com/neondigitalclicks/

https://www.linkedin.com/company/neon-digital-clicks/about/

Hosted on Acast. See acast.com/privacy for more information.