Start Scale Succeed

Building a business on your own can be tiring and overwhelming, as you have to wear many hats and juggle all the tasks. Experienced Make Up Artist Donna May Clitheroe founded Donna May London in 2017, creating embroidered make up bags. Rapid growth led Donna to partner with Sarah Spence, her website and brand designer. Together they have taken the business from strength to strength, expanding their customer base, introducing several new products and expanding more into wholesale 

Some of the key takeaways are:

• Partner with someone with complementary skills to grow your business organically. For example, Donna's celebrity connections and makeup artistry experience complemented Sarah's web development and branding skills. Together, they were able to achieve more than they could have on their own.
• Bigger isn’t always better, Donna May London have prioritized being stocked in boutique lifestyle stores over larger chains, because they do an exceptional job of presenting their products and connecting with their customers 
• Social media has been instrumental in the brand’s success - Google, Facebook, newsletters, Instagram, YouTube tutorials & TikTok have helped them attract customers. An 8K private Facebook group has been invaluable for market research as well as fostering a thriving community.
• The website is king.  Sarah & Donna recommend investing heavily in a quality website & suggest aspiring entrepreneurs learn how to use & update it themselves.
• Don’t be embarrassed to ask ‘stupid questions’ in order to learn what you need to know for your business.
• Create your own financial path. Not all businesses need outside funding or investment. Donna May London have prioritized self-funding to maintain the buzz and agility of their business.
• If your business is turning over six figures, consider investing in a fulfillment center. It can be a big leap forward, but it's worth it for the increased dynamism, efficiency and scalability.

Donna May London 
Links
Donna May London Website
Donna May London Facebook
Donna May London Pinterest
Donna May London TikTok

Nicole Higgins 
Links 
Nicole Higgins

The Buyer and retail coach 
Nicole Higgins Links 
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/

Neon Digital Clicks 
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

Neon is offering listeners a FREE scaling audit worth £3000! 

So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
https://www.linkedin.com/company/neon-digital-clicks/about/

Hosted on Acast. See acast.com/privacy for more information.

How can you boost your personal performance in business and life? Elevate yourself, and you will make better decisions, have more energy and more to give.

Harvey Fairburn is the founder of Fairburn Fitness and a high-performance coach who specializes in helping business owners elevate their personal standards and improve their performance in their businesses. 

His passion for this work stems from his own personal journey, having experienced the detrimental effects of neglecting self-care and focusing solely on his business. Harvey shares the methods you can use to create a rich, fulfilling business and life.

Some of the key takeaways are:

• Audit your energy to work out which tasks bring joy or drain your energy. Environment plays a role in energy levels, so it's important to consider the space you work in and the people you interact with.
• Set boundaries with clients and create designated times for communication to prevent them from consuming all your energy.
• Discipline is important and comes from having a clear vision of what you want in life and being willing to sacrifice for it.
• Movement breaks and healthy practices can help create more energy and productivity.
• Life and business are interlinked, energize your life and your business will benefit as well.

Harvey Fairburn
Links
Fairburn Fitness Website
Harvey Fairburn Instagram
Harvey Fairburn Facebook

Nicole Higgins 
Links 
Nicole Higgins 

The Buyer and retail coach 
Nicole Higgins Links 
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/

Neon Digital Clicks 
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

Neon is offering listeners a FREE scaling audit worth £3000! 

So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
https://www.linkedin.com/company/neon-digital-clicks/about/

Hosted on Acast. See acast.com/privacy for more information.

So many women I speak to follow a varied path before they start their business. And this week's guest also had a varied career before she set up her business.

Jenni Retourné is the founder of independent, natural skincare brand, Willowberry. Join us as we dive deep into Jenni's journey of starting her own beauty brand, the challenges she faced, and the incredible success she has achieved. From formulating her signature products at her kitchen table to forging partnerships with key retailers, Jenni's story is nothing short of inspiring.

Some of the key takeaways are:

• How challenging the narrative on how to sell beauty products, and focusing on making her customers feel good set Willowberry apart as a brand.
• The power of approaching manufacturers face to face to build relationships vs relying on phone calls and emails that don’t get answered
• Attending PR and Press Events enabled Jenni to build connections in person with journalists, and give them her products to try. This made the brand much more memorable compared to just being another product that lands on their desk.
• You don’t need to say yes to everything. Jenni has carefully steered a path so she is only stocked in stores and websites that fit with her brand identity, such as Anthropologie.
• The importance of self belief, determination and tenacity when building a business

Jenni Retourné

Links

Willowberry Website

Willowberry Instagram

Willowberry Facebook

https://www.linkedin.com/in/jenniretourne/

The Buyer and retail coach

Nicole Higgins Links

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Neon Digital Clicks

Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services. 

Neon is offering listeners a FREE scaling audit worth £3000!

So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.

Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.

https://scaleandglow.com/

https://neondigitalclicks.co.uk/

https://www.instagram.com/neondigitalclicks/

https://www.linkedin.com/company/neon-digital-clicks/about/

Hosted on Acast. See acast.com/privacy for more information.

When should you consider working with a digital marketing agency? How can you ensure smooth growth and maximize returns on ad spending? How do you know what agency is the right fit for you? 

For this week’s episode I am joined by Anna Frapwell, the founder of Neon Digital Clicks and an industry expert with 20 years of digital marketing experience. Anna shares her invaluable insights on when to consider investing in digital marketing, how to decide if an agency is the right fit for your goals, and potential red flags to look out for. 

Some of the key takeaways are:

• Building Solid Foundations: Before investing in paid advertising and scaling your business, it's crucial to have solid foundations in place. Investing in ads can expose previously unknown cracks or issues, providing an opportunity to fix them and successfully scale your business.  We look at what your solid foundations should be. 
• Assessing Agency Fit: When considering an agency, take into account their ability to achieve your goals, as well as chemistry and trust. Ask questions about their team, distinguishing between juniors and specialists, to ensure expertise aligns with your needs. Look for testimonials and case studies and what type of product businesses they work with. Are they a similar fit to yours or are they spraying and praying! 
• Red Flags to Watch Out For: Be cautious of agencies that don't ask probing questions during calls. It's important to gain knowledge about what needs to be done, and an agency that skips this step may not have your best interests at heart. 
• What the key questions are to ask the agency 

Anna Frapwell
Links
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
https://www.linkedin.com/in/annafrapwell/
https://www.linkedin.com/company/neon-digital-clicks/about/

Nicole Higgins
The Buyer and Retail Coach 
Links 
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/

Neon Digital Clicks 
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

Neon is offering listeners a FREE scaling audit worth £3000! 

So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

https://scaleandglow.com/

Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode we are diving into an alternative tool you can use to help you thrive in business, and manage stress.  

I’m joined by Shauna Corr, an EFT (Emotional Freedom Therapy) expert. EFT is a relatively new therapy, but it is quickly gaining popularity due to its simplicity, effectiveness, 

EFT combines Chinese acupuncture with modern talking therapy. Shauna helps people address their issues by tapping on certain parts of the body while discussing their concerns. 

Despite some initial skepticism surrounding this method, it has been scientifically proven to be effective. We discuss how business owners can use this technique to boost performance, set boundaries, remove money blocks, gain focus, and more in their business.

Some of the key takeaways are:

• By preventing the logical brain from entering flight or fight mode during times of stress, EFT helps sustain clear thinking and reasoning. The technique keeps the logical brain online longer, even in stressful situations.
• To build your own self-confidence and tackle anxiety about public speaking and presentations, EFT can be an effective technique.
• EFT helps reduce the impact of daily stressors on our bodies and immune system. It can also improve sleep and boost physical wellbeing.
• Working through blocks such as issues around money, fear of setting prices, and asking for payment can also be achieved through EFT.
• Clinical studies show the effectiveness of tapping on reducing stress, with trial groups including American war veterans with PTSD.

Shauna Corr 

Links

https://www.instagram.com/tappingintosuccess/

https://www.linkedin.com/in/shauna-o-callaghan-corr-0b9916203/

Nicole Higgins 

Links 

Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Neon Digital Clicks 

Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

Neon is offering listeners a FREE scaling audit worth £3000! 

So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

https://scaleandglow.com/

https://neondigitalclicks.co.uk/

https://www.instagram.com/neondigitalclicks/

https://www.linkedin.com/company/neon-digital-clicks/about/

Hosted on Acast. See acast.com/privacy for more information.

This weeks episode I’m joined by Sallie King who started her business urbansize in 2015 leaving behind a career in law to establish her own business creating stylish furniture for small spaces. 

Slowly, establishing her business through etsy, not on the high street and DTC, We are debunking the overnight success myth and focusing on real stories, real business , real life 

Her innovative floating bedside tables began to take off with sales initially coming from Etsy,  Sallie shares how she reimagined the product to drive more sales adapting her business to the changing consumer landscape

Some of the key takeaways are:

• Getting validation for your business can give you more confidence and motivation. 
• Starting a business with one product is possible, and diversifying with variations of that product can be a smart growth strategy.
• If copycats emerge, take immediate action. 
• Explore marketing solutions such as blogging, & PR so you are not solely reliant on social media.
• Showing up on social media as an introvert 
• Knowing when to expand - Using a fullfilment center meant Sallie could expand her business faster and increase her income. 

Links 

Sallie King 

https://www.instagram.com/miss.sallieking/

https://www.instagram.com/urbansize_home

https://urbansize.co.uk/

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Neon Digital Clicks 

Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

Neon is offering listeners a FREE scaling audit worth £3000! 

So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

https://scaleandglow.com/

https://neondigitalclicks.co.uk/

https://www.instagram.com/neondigitalclicks/

https://www.linkedin.com/company/neon-digital-clicks/about/

Hosted on Acast. See acast.com/privacy for more information.

Want to smash your Q4 in your product business without feeling drained come January! 

Lucy Haslam is the founder of children's lifestyle brand Acorn & Pip, a bricks and mortar store & cafe established in West Yorkshire with a thriving online presence.  Established over 5 years ago with the customer, mindfulness and authenticity at its core. 

In this episode, Lucy shares her Q4 retail checklist so that you can make the most of the last quarter of the year and goes through her tips focusing on sales, logistics, operations and marketing.  Lucy now also works with SME founders through her coaching business and shares her inside tips and secrets to help them build their own successful business. 

Some of the key takeaways are:

Engaging beyond the sales

How to maximise your marketing efforts 

Practical strategies for success 

Evaluating and planning for the business both before and after q4.

Lucy Haslam 

https://www.instagram.com/acornandpip/

https://www.instagram.com/acornandpip/

https://start.coachingwithlucy.co.uk/checkout-q4-retail-checklist

https://acornandpip.com/

Nicole Higgins 

Links 

Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Hosted on Acast. See acast.com/privacy for more information.

If you have been in business a few years now then you might be thinking should I rebrand? Or perhaps you started your brand on a shoe string and it doesn't really fit anymore with where you want to take the brand and your business.

This weeks podcast episode with Aiza Cheung founder of Sudio Coya we chat about rebranding and signs that Your business may need a branding overhaul.

Some of the areas we chatted about are

How does branding play a role in attracting your target audience and positioning your products?

What are some triggers that indicate it may be time for a rebrand?

What are some signs that your branding is not standing out in the market?

How does a shift in products or target market affect the need for rebranding?

When should entrepreneurs start prioritising branding, especially if they are starting out on a lean budget?

How can rebranding help a business move to the next level, such as getting into retailers?

What are some small, refreshing changes that can be made to a brand without a complete overhaul?

Aiza Founder of Studio Coya has worked with large and smaller brands for over 15 years on branding and brand strategy. Her passion is to help businesses strategically craft their branding. One that stands out and speaks to the right audience.

Website: studiocoya.com

Instagram: instagram.com/studiocoya

Free quiz: studiocoya.com/quiz

Brand Recipe: studiocoya.com/brand-recipe

Links

Nicole Higgins

The Buyer and retail coach

Nicole Higgins Links

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Hosted on Acast. See acast.com/privacy for more information.

Todays Guest Rebecca McCann Founder of Pro blo group and sleep london, her mantra is say yes and make it happen and grabs every opportunity. Rebecca was inspired by her love of a blow-dry and a broken hair brush.  With a vision to create a product range that was luxury yet affordable,

Currently, Problogroup is in its ninth year and has achieved global recognition, selling in over 850 different countries. 

Rebecca decided to venture into a new business and launched Sleep London. Drawing from her experiences with Problo , she implemented the lessons learned and saw tremendous growth and success in a shorter period of time. 

Just like its predecessor, Sleep London has also expanded globally, reaching customers from all around the world.

Rebecca's achievements with her brands have inspired her to support and teach others how to replicate her success. 

She has started tapping into her knowledge and expertise to guide and mentor aspiring entrepreneurs, sharing her proven strategies and methods. With a passion for helping others, Rebecca is determined to empower individuals to achieve their goals and create thriving businesses of their own.

In this episode we chat about 

Starting Imperfectly and Evolving: Rebecca encourages aspiring entrepreneurs to just start and not wait for a perfect product or plan. She emphasises the value of getting feedback, making necessary changes along the way, and not spending years in pursuit of perfection.

Identifying Market Opportunities: Despite challenges in the UK market, Rebecca saw potential in the Middle East, where the supply chain was less affected. She successfully launched her brand, Sleep, targeting prestigious retailers like Bloomingdale's and Sephora in the Middle East, and later expanded to the UK.

Embracing Manifestation with Action: Rebecca initially had doubts about manifestation but learned its power through a conversation with a spiritual friend. She realised that manifestation involves visualising goals and taking concrete action towards achieving them. Hard work is essential for manifestation to come to fruition.

Leveraging Opportunities and Branding: Rebecca's business, initially aimed at selling on eBay, changed its trajectory when well-known figures like Cassie Lomas and Colleen Rooney expressed interest. This allowed her to focus on product branding and packaging, highlighting the importance of getting the product in front of the ideal customer consistently.

Rebecca Mccann 
https://www.instagram.com/rebeccamccann___/
https://sales.rebeccamccann.com/sleigh-the-season/
https://www.problogroup.com/
https://sleeplondoninc.com/

Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links 
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/

Hosted on Acast. See acast.com/privacy for more information.

Eimer Kelly from The Creative Handle, a social media marketing expert, will be sharing her insights on what's working on TikTok and how to make the most of the platform

Some of the topics shared on this weeks episode are 

- Importance of authenticity on TikTok

- The value of behind-the-scenes content on TikTok

- How TikTok's less curated platform benefits small businesses

- Adding value to TikTok content through humor or education

- Using comments to engage with viewers and drive more engagement

- Tips on saving time with TikTok, including drafts and pre-recorded content

- Where to start with a TikTok strategy

Links 

https://www.instagram.com/thecreativehandle_/

Nicole Higgins 

The buyer and retail coach 

Nicole Higgins 

The Buyer and retail coach 

Nicole Higgins Links 

https://www.instagram.com/thebuyerandretailcoach/

https://www.linkedin.com/in/nicolehigginsuk/

https://thebuyerandretailcoach.com/

https://thebuyerandretailcoach.com/newsletter-sign-up/

https://thebuyerandretailcoach.com/free-discovery-call/

https://thebuyerandretailcoach.com/blog/

Hosted on Acast. See acast.com/privacy for more information.