Start Scale Succeed

How do you actually succeed? How do we create a process in ourselves to allow us to grow and connect with our desires? Nicole is joined on this landmark 100th episode by success coach Charlotte Pridmore who helps entrepreneurial women through positive human design, the combination of human design and positive intelligence. Together they will be discussing how understanding human design can help you in your business.

KEY TAKEAWAYS

• Human Design is a system that combines astrology, the I Ching, the Kabbalah, the chakra system, and quantum physics to understand an individual's unique energetic makeup and life purpose. It provides insights into personality traits, strengths, and ways of functioning in the world. Using birth data, Human Design generates a body graph that guides decision-making, relationships, and personal growth. 
• In Human Design, there are several different types, each representing a unique energetic blueprint and approach to life. The five main types are:
  Manifestor: They have a powerful, initiating energy and are here to bring ideas and innovations into the world. 
  Generator: They have a sustainable and abundant life force energy.
  Projector: They have a focused and penetrating energy, able to deeply understand and guide others. 
  Reflector: They have a highly sensitive and reflective energy. Reflectors are rare, and their role is to mirror the health and well-being of the community they are in.
  Manifesting Generator: They combine the qualities of Manifestors and Generators. Manifesting Generators have a fast and creative energy, often juggling multiple projects and interests. They are designed to respond to life's opportunities while also initiating action.

BEST MOMENTS
‘Being inwardly successful allows it to outwardly manifest’
‘My intuition kept pulling me back to it’
‘It’s a took to help you understand yourself more and how you work from an energetic perspective’
‘I won’t push something now, it has to feel good to me’
‘Manifesting generators are like the jet skis, generators are the steamboat’ 

EPISODE RESOURCES
Charlotte Pridmore
One To One - Charlotte Pridmore
CHARLOTTE Success Mentor (@charlotte_pridmore) • Instagram photos and videos

ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. She now uses that experience and works as a consultant and coach for entrepreneurs and business owners, helping them start and scale their product businesses.
Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

CONTACT METHOD
Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall
GET IN TOUCH HERE https://thebuyerandretailcoach.com/instagram/
Newsletter: https://thebuyerandretailcoach.com/newsletter-sign-up/

Hosted on Acast. See acast.com/privacy for more information.

The first ever guest on Start Scale Succeed, Moira Fuller returns to episode 99 of the podcast to tell Nicole all about how she sold her subscription box business. Moira is a business coach who helps small business owners boost profitability and create breathing space through online and one-to-one coaching. Listen in to find out about the process of selling a small business, how to know when it’s the right time to sell, preparing your business for sale, negotiating price, and so much more helpful advice.

KEY TAKEAWAYS

• In Moira’s initial approach to selling her business she started with very informal conversations with other businesses who might be interested. It was only after this stage that she had more of a prepared pitch with facts and figures. 
• Working with a broker was something Moira knew she could do if she needed, but felt that she could do many of the things they offered for a high fee by herself. Many of them were offering to get her three times what she thought the business was worth which she felt was unrealistic. 
•  The valuations for buying a whole business are 2 to 3 times the net profit of the business averaged across the last few years. The idea being that someone can get their investment back within 3 years. 
• From starting the process to completing the sale it took Moira around 6 months to sell her business. Timescales can vary depending on the scale of the business. You also have to remember that you’re going to put hundreds of hours of work into the sale. 
• When you’re looking at selling your business you need to already be implementing systems and processes so the business can run without you. If you are what makes your business work then why would an investor want to buy it and remove you from the picture. 

BEST MOMENTS
‘I explored working with a broker but it reminded me of working with an estate agent’
‘If you can show you have high customer retention, that shows value’
‘I wanted to sell to someone who I knew the team would get on well with’
‘Get your business ready to sell’

EPISODE RESOURCES
Website: https://www.moirafuller.co.uk/
Newsletter: https://www.moirafuller.co.uk/newsletter
Instagram: https://www.instagram.com/moirafuller_

ABOUT THE GUEST
Moira Fuller works with small business owners to create more breathing space and profitability in their business, with online and one-to-one coaching.
She’s run multi-six-figure businesses, including her subscription box, which sent tens of thousands of boxes to her subscribers, but started with just 22 in the first month - grown with profits from the business, before being sold.
She coaches an aligned way to grow, giving founders more focus on strategic, exciting projects, and less time on the hamster wheel of day-to-day tasks.

ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. She now uses that experience and works as a consultant and coach for entrepreneurs and business owners, helping them start and scale their product businesses.
Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

CONTACT METHOD
Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall
GET IN TOUCH HERE https://thebuyerandretailcoach.com/instagram/
Newsletter: https://thebuyerandretailcoach.com/newsletter-sign-up/

Hosted on Acast. See acast.com/privacy for more information.

Today Nicole is joined by Vicky Shilling, The Wellbeing Business Mentor and author of Just Start Now, a guide to unlocking your entrepreneur mindset and growing your wellness business. We are going to be primarily chatting about using email marketing to grow your business and what strategies you can use. Listen in for tips on how to convert subscribers into paying customers, strategies for increasing email open and click-through rates, what to avoid in email marketing, and so much more.

KEY TAKEAWAYS

• Having your own mailing list is your way of having your own data on your customers and potential customers. It’s your own way of communicating with them and is entirely yours as opposed to social media where you’re at the mercy of someone else’s decisions and changes to the algorithm.  
• Vicky’s top 5 tips for growing your list are: 1. Incentive - Entice people to join the list with some kind of freebie or discount or some content with added value. If it is content, does it solve a problem they have? 
• 2. Talk about that incentive everywhere - Make sure all of your potential audience knows about this and what your list can offer them. Put it on your socials and in your podcast ect. 
• 3. Get in front of new people - Once your current audience knows about your incentive, how can you push that to a new set of people?
• 4. Send really great emails - Your list will grow if people are finding it useful and people within your circle are sharing it. We need to know the person on the other side of the email and curate the content towards them and their needs. 
• 5. Concentrated effort - Plan specific timings for when you’re really pushing your email list, this could be monthly, quarterly, when you have a new incentive, make pushing your list a real focus for a period of time. 
• Success requires persistence, the people you see achieving their version of success in life and in their chosen fields. They are the people who just keep going, for Vicky it’s only 20% skill and 80% being able to pick yourself back up again. 

BEST MOMENTS
‘A really good email is one that serves the customer you’re trying to help’
‘You need to believe in yourself to make it work’
‘If social media disappeared tomorrow you’d have no way of contacting those people’
‘Even in 2023 it’s still the most effective online marketing method’

EPISODE RESOURCES
Homepage: Business mentor for wellness entrepreneurs | Vicky Shilling
52 ways to grow your email list
Podcast: Just Start Now Podcast - Vicky Shilling
Book: https://vickyshilling.com/book
Instagram: https://instagram.com/vicky.shilling
Facebook: Vicky Shilling
Linkedin: https://www.linkedin.com/in/vickyshilling

ABOUT THE GUEST
Vicky Shilling is the Wellness Business Mentor, helping health practitioners turn their expertise into income. She is dedicated to making wellbeing solopreneurship as simple and supported as possible in a world of advice overwhelm. She shares tips and straight-talking action steps through her Just Start Now book and award nominated podcast, community and 1:1 mentoring.
Vicky is a respected voice in the world of business for health professionals and guest teaches at many of the nutrition and health colleges including the College of Naturopathic Medicine (CNM), IINH and the Institute for Optimum Nutrition (ION), where her book is on many of the recommended reading lists.
She is a regular guest on podcasts and speaks at wellness based events in the UK, Ireland and online about turning your passion for health into a career, including Thrive Festival and Fitness & Wellness Summit in Dublin and The Nutrition Society and Nutrition Graduates online.

ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. She now uses that experience and works as a consultant and coach for entrepreneurs and business owners, helping them start and scale their product businesses.
Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

CONTACT METHOD
Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall
GET IN TOUCH HERE https://thebuyerandretailcoach.com/instagram/
Newsletter: https://thebuyerandretailcoach.com/newsletter-sign-up/

Hosted on Acast. See acast.com/privacy for more information.

Today Nicole is joined on Start Scale Succeed by Jason Withers, a Certified Profit First Professional Coach and the only officially recognised Profit First Guide for the UK. They dive into the topic of using the Profit First cash management system in your business to maximise profitability. Drawing from his 25+ years of commercial experience as a business coach, consultant, and CFO, Jason shares valuable insights and strategies for implementing Profit First.

KEY TAKEAWAYS

• The Profit First cash management system is a financial framework developed by Mike Michalowicz. It aims to help businesses prioritise profitability and improve their financial health. The system advocates for setting aside profit first rather than considering it as an afterthought.
• The core concept is based on the idea of allocating income into different bank accounts, each serving a specific purpose. These accounts include, in order of priority are Profit, Owner's Compensation, Tax, and Operating Expenses. So they are reward based first, then protection based, then service based last. 
• Profit First provides a clear and practical framework for business owners to manage their finances effectively. It helps in creating a healthy financial ecosystem where profit becomes a priority, allowing businesses to thrive and grow.
• By implementing the Profit First system, businesses ensure that profit is protected and allocated before any expenses are paid. This approach encourages business owners to focus on profitability and make intentional financial decisions. It helps to ensure that the business is consistently profitable and sustainable.
• The system also emphasises cash flow management and expense control. By examining expenses closely and making necessary adjustments, businesses can better allocate resources and increase their overall profitability.
• Vital, Negotiable, and Cut is a productivity concept used to categorise tasks based on their importance and priority. Vital tasks are high-priority activities directly contributing to goals, while negotiable tasks are important but flexible. Cut tasks are low-value or non-essential activities that should be minimised or eliminated.

BEST MOMENTS
‘Turnover is vanity and profit is sanity’
‘Business owners don’t pay themselves what they should because they don’t trust the money in their bank account’
‘It’s about understanding where we are and moving towards those targets’
‘No business misses 1%’

EPISODE RESOURCES
Instagram
Facebook - Profit First Pro - Jason Withers
Jason A Withers

ABOUT THE GUEST
Jason is a Certified Profit First Professional Coach since 2019, specialising in helping owner-managed and entrepreneurial businesses implement the Profit First cash management system. With over 25 years of commercial experience as a business coach, consultant, and CFO, he helps business owners improve profitability through strategic and tactical financial support. As the only officially recognized Profit First Guide for the UK, Jason mentors and coaches other UK-based Profit First Professionals. He empowers business owners to gain clarity, certainty, and mastery over their money using the Profit First system, enabling them to prioritise paying themselves and make informed financial decisions for accelerated growth and profitability. Jason believes that every business owner deserves to be financially rewarded for their efforts, providing them with greater choices and a positive impact on their personal, business, and social life.

ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. She now uses that experience and works as a consultant and coach for entrepreneurs and business owners, helping them start and scale their product businesses.
Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

CONTACT METHOD
Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall
GET IN TOUCH HERE https://thebuyerandretailcoach.com/instagram/
Newsletter: https://thebuyerandretailcoach.com/newsletter-sign-up/

Hosted on Acast. See acast.com/privacy for more information.

Founder of the Sleep Care Company, Anne Marie Boyhan joins Nicole on this episode of Start Scale Succeed to discuss the importance of sleep and how better sleep leads to more success as an entrepreneur. Anne Marie shares her own personal story with sleep and tells you how you can improve your quality of rest to help you achieve and succeed in business. 

KEY TAKEAWAYS

• Exposure to blue light (and white light, which contains blue light) can make it difficult for you to fall asleep and stay asleep. Exposure to white light during the day can have positive effects, including boosting alertness and mood.
• Some of our most important ‘heavy lifting’ while sleeping is done between 10:30 pm and midnight. This produces our growth hormone which affects beauty sleep, cell repair, and fat breakdown. Beauty sleep isn’t just a saying. 
• Between 1 and 3 am our liver is doing a lot of its detoxifying which is vital for cleaning our bodies. If we’re not getting sleep during those hours then it’s like your office isn’t being cleaned overnight. 
• The signs that you might be sleep deprived are brain fog, a hangover feeling, hunger even after eating, and not having enough concentration to get through daily tasks. When you don’t get enough sleep it also releases stress in your body. 
• Most of us can’t just jump into bed and sleep, we know that we need a buffer of time to wind down and get ready for sleep. This could be as simple as lighting a candle and listening to a podcast, doing some reading, or just brushing your teeth. The routine triggers your brain to think it’s time to sleep. 
• If you want to sleep well then avoid coffee and tea, even if your last cup was at 4om, it will stay in your body until 11pm. Swap them out for decaf versions in the evening and afternoon. You should also avoid vigorous exercise which raises your body temperature before bed. 

BEST MOMENTS

‘To set ourselves up for sleep success should be our number one goal in our wellbeing’ 

‘If you have less than 4 hours sleep then it’s like you’re going to work drunk’

‘If we look at the top athletes in the world, they prioritise sleep to increase their performance’ 

‘Within an hour of waking get sunlight into your eyes’ 

EPISODE RESOURCES

The Sleep Care Company

The Sleep Care Co. (@thesleepcarecompany) • Instagram photos and videos

ABOUT THE GUEST
“A few years ago my only focus in life was excelling professionally at my corporate career in marketing. It’s something I had worked hard for my entire life. I was working for C-Suite executives but I was burning the candle at both ends - I had young kids at home whom I never saw as I was working so much and was ‘always on’ working late into the night, often responding to emails in the middle of the night and managing a team in a stressful job during the day. 

I lived on coffee to keep my energy going and in a bid to try and wind down I'd often have wine after work and always felt tired and wired. All of the time my sleep suffered- I was lucky if I slept 4 hours a night. My insomnia was relentless. One day I fell over, I couldn’t focus and went to my doctor who ran some blood tests on me. When my bloods came back ‘all clear’ over the phone he told me that I was sleep deprived and was burning out. That was the kick I needed. What I realised was what I wanted was to have a career where I was able to prioritise my family.”

ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. She now uses that experience and works as a consultant and coach for entrepreneurs and business owners, helping them start and scale their product businesses.
Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

CONTACT METHOD
Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall
GET IN TOUCH HERE https://thebuyerandretailcoach.com/instagram/
Newsletter: https://thebuyerandretailcoach.com/newsletter-sign-up/

Hosted on Acast. See acast.com/privacy for more information.

Today Nicole is chatting to Lucy Hitchcock founder of not just one business, but two, service business Sassy Digital and pandemic born business Partner in Wine. In 2021 Lucy posted a viral video on TikTok, racking up half a million views in 12 hours and saw an item in her store selling every two minutes. Sales increased by 1,700 percent in a single day, which turned into sustained five-digit revenue every month. She's on Start Scale Succeed to tell the story of how that happened and the journey that took her there.

KEY TAKEAWAYS

• Lucy, who was 23 years old at the time, resigned from her job and started working with small businesses to improve their digital marketing, branding, and website design as well as e-commerce strategies. As a result, she has helped countless small businesses in boosting their online sales.
• In the midst of the worldwide pandemic, Lucy came up with the idea of producing an insulated wine bottle and tumbler. This idea was sparked by her disappointment with a lukewarm glass of wine while enjoying time with her closest friend in the park. The aim was to help herself and other wine enthusiasts enjoy a socially distanced drink in the park more comfortably.
• During March 2021, Lucy shared her journey on TikTok, resulting in a viral video that hit 500,000 views within 12 hours and triggered a sale every two minutes. This led to a 1,700% surge in sales in a single day, which was sustained in the following months, generating five-figure revenue each month. Partner in Wine had generated £30,000 in 2020. By the end of 2021, this number had skyrocketed to over 8 times the initial figure.
• One of Lucy’s key pieces of advice is that using someone else's expertees allows the job to be done in a fraction of the time it would have taken you to do. This also means that in a product business, the product can get to market quicker and start generating revenue for you quicker.

BEST MOMENTS

‘I get my positivity from both of my parents, they say not to worry about things that haven't happened yet’

‘What do you do when you’re super busy? You start another business of course’

‘I would account the success of the business to being in the right place and the right time’

‘If you don’t love your idea then don’t do it as a business’

EPISODE RESOURCE

Viral Video

Partner in Wine

Sassy Digital

ABOUT THE GUEST

Lucy Hitchcock is an entrepreneur, marketeer and Founder of Sassy Digital and Partner in Wine.

After leaving her job at 23 years old to work with small businesses on their digital marketing, branding and website and e-commerce design, she’s since helped hundreds of small businesses make more sales online.

During the global pandemic, after a disappointingly warm glass of wine in the park with her best friend, Lucy decided to create an insulated wine bottle and tumbler to help her and so many other wine lovers enjoy a socially distanced drink in the park.

Since starting the business, and using her marketing expertise to grow a large social media following and most importantly sales, in just 16 months Partner in Wine has quickly become Sassy Digital’s best case study.

In March 2021, Lucy shared her story on TikTok, leading to a viral video which racked up half a million views in 12 hours and saw an item selling every two minutes. Sales increased by 1,700 percent in a single day, which turned into sustained five-digit revenue every month.

In 2020, after five months of launching, Partner in Wine had turned over £30,000. By the end of 2021, this figure was over 8 times that.

Lucy and her businesses have been profiled by the BBC News, Mail Online, Business Insider, The Sun, Daily Express, and was featured in TikTok’s Year on TikTok 2021 list. She has since worked with a number of brands on partnerships including Waitrose, SAGE for business, Royal Mail for Business, Aldi, and Adobe.

ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. She now uses that experience and works as a consultant and coach for entrepreneurs and business owners, helping them start and scale their product businesses.
Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

CONTACT METHOD
Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall
GET IN TOUCH HERE https://thebuyerandretailcoach.com/instagram/
Newsletter: https://thebuyerandretailcoach.com/newsletter-sign-up/

Hosted on Acast. See acast.com/privacy for more information.

Do you want to launch a beauty brand in the UK? Or perhaps you already have one and are looking to grow that business? This week's episode of Start Scale Succeed is a recording of a live webinar Nicole hosted with four beauty experts where they spoke about brand identity, PR, pitching to retailers, customer reviews and testimonials and how they can help you with your business, and so much more. 

KEY TAKEAWAYS

• Brand identity goes beyond just your logo, just because you have a product and a logo it doesn't make a brand. Brand ID is about crafting a DNA that goes beyond the here and now and leaves a lasting impression on your customer even after purchase.
• You can build a relationship between your brand and your customer by using social listening, being authentic with your content, promoting your founder story to let people connect with your story. Passion, purpose, and honesty are all things that can drive a community.
• The relationships between brands and consumers have changed in many ways. People are now more likely to share their love and promote a brand they align with, with no incentive from the brands’ side. Consumers are now also much more intelligent when it comes to buying from brands, they pick up on the ethics and social presence in a way which was never considered before.
• The Three C’s for social growth are valuable content, connection, and consistency. You need to be aware of how your brand and message are getting out there and if they are actually being understood when they’re seen.
• When using product testers for the first time, send them to a wide range of people so you can find out who really loves the product and connects with it. This can be very useful for beauty brands because people's needs are often different, and you can build a niche around the feedback.
• Margin percentages can vary from between 40/45 percent for indie boutiques to 60 percent in the larger retailers. Look at what they’re offering you for that percentage and get another set of eyes and ears to help you decide if that works for you.

BEST MOMENTS

‘Disproportionate passion builds a brand, the killer of a brand is indifference’

‘Indie brands drive communities, bigger brands drive fan bases’

‘Think of your PR as your brand storyteller’

‘Consumers are driven by information, education, and emotion’

EPISODE RESOURCES

Wendy Slattery

www.poweredxbeautybuddy.com

www.instagram.com/thebeautybuddyapp

Jacqui Ripley

www.instagram.com/jacquiripley

Faye Speedie

https://beautybulb.co.uk/

www.instagram.com/beautybulb

Linda Land

www.musecomms.co.uk

www.instagram.com@muse_communications

ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. She now uses that experience and works as a consultant and coach for entrepreneurs and business owners, helping them start and scale their product businesses.
Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

CONTACT METHOD
Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall
GET IN TOUCH HERE https://thebuyerandretailcoach.com/instagram/
Newsletter: https://thebuyerandretailcoach.com/newsletter-sign-up/

Hosted on Acast. See acast.com/privacy for more information.

Today Nicole is joined by Laura Nolan Horgan, founder of LNH EDIT. This is a bit of a 360 podcast as Nicole chatted with Laura just as she launched her brand in Episode 9, now they catch up 2 years on. They’ll be discussing how the business has grown in that time, Laura’s biggest successes so far, as well as keeping a positive mentality as a business owner. 

KEY TAKEAWAYS

• LNH EDIT is a creative collection of fashion and homeware. Laura believes that every home and every person should surround themselves with little things that make them happy, so that’s why she started LNH EDIT two years ago. 
• Not everyone’s business plan works out exactly as they had hoped for. Laura has had to bring in additional support to fill in the gaps in her skill set earlier than she had planned for. Right now she has brought in someone else to run her Instagram page to get the most out of it. She also brought in help packing orders as it was taking up too much of her time. 
• Laura initially wanted to be an online focused business with occasional pop up stores. In the time since she was last on the podcast she has opened a HQ for LNH EDIT which is the business hub as well as a showroom. This space can be used for easy cost effective pop ups which she also invites other people to be involved with. 
• Laura thinks that setting up the HQ cottage is her biggest achievement so far and can see how much it’s helped her business keep up with orders and having everything under one roof. 
• LNH EDIT launch their seasonal products well in advance, the Christmas items go live before Halloween. This means that the items have longer to sell and Laura is left with less stock left over. 
• Remember that you own your email lists, if the social media you use went out of business tomorrow, you’d lose your connection to your customers. But if you properly grow your email lists you have direct communication to them without a third party being involved. 

BEST MOMENTS

‘We were up until 1am in our kitchen fulfilling orders so we had to bring in help’ 

‘It’s nice being a smaller business because you can pivot when you need to’

‘People want new all the time, I’m always looking to what’s next’

‘Our email marketing is bigger than Instagram now’

EPISODE RESOURCES

www.lnhedit.com

www.instagram.com/lauranolanhorgan

www.instagram.com/lnh_edit

ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. She now uses that experience and works as a consultant and coach for entrepreneurs and business owners, helping them start and scale their product businesses.
Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

CONTACT METHOD
Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall
GET IN TOUCH HERE https://thebuyerandretailcoach.com/instagram/
Newsletter: https://thebuyerandretailcoach.com/newsletter-sign-up/

Hosted on Acast. See acast.com/privacy for more information.

Return guest Roo Davies, The Mojo Coach, joins Nicole today on Start Scale Succeed to discuss imposter syndrome. They’ll be talking about what imposter syndrome is, how it can show up, how it can sabotage you and your business, and most importantly what you can do about it. Find out what the 5 types of imposter syndrome are, how to spot them, and how to move away from them towards having a killer mindset. 

KEY TAKEAWAYS

• There are 5 types of imposter syndrome, first is The Perfectionist - “Perfectionism” is often listed as a key indicator of imposter syndrome, so it’s common that people who experience one also experience the other. Perfectionists typically set very high expectations for themselves and that even if they meet 99% of those goals, a small loss will feel like a large failure. When mistakes happen, perfectionists question their core competence, which can easily translate to feelings of imposter syndrome.
• The Natural Genius - The “natural genius” has been top of the class for as long as they can remember, and in their school days, success came relatively easily. As they grow and mature, however, they are bound to encounter scenarios where achievement doesn’t present itself as second nature, and hard work or struggle is required for their desired results. As they aren’t used to this, natural geniuses tend to suffer from imposter syndrome, feeling that the struggle to meet their goals is a sign that they lack ability and aren’t “good enough.”
• The Expert - If you’re an “expert” type, you probably prefer to spend time researching and gathering as much information as possible before you start a new project. You like to come into something new from a position of knowledge and expertise, and you probably regularly spend time looking for ways to improve your skill set or undergo extra training. However, this drive to become an “expert” can trigger imposter syndrome, holding you back from applying for jobs if you don’t meet all the criteria in the description, or preventing you from speaking up in a seminar because you’re afraid that your answer won’t be perfectly informed.
• The Superhero - “Superheroes” push themselves to work harder than everyone around them to prove that they’re not imposters. Their expectations for themselves are higher than their expectations of others, and they feel a sometimes overwhelming need to succeed in every element of their life – at work and at home. Their feelings of imposter syndrome will be triggered when one of these areas is not as strong as another. Working harder than others to prove your worthiness, or to cover up feelings of being an imposter, can quickly lead to burnout, and be detrimental to your mental health.
• The Soloist - These kinds of “imposters” struggle to reach out when they need assistance, as they feel getting help with a task invalidates their contribution or shows that their own skillset is in some way lacking. Knowing when to ask for help is a vital skill, not only in work but in life too. Asking for help is never a weakness – in fact, knowing ourselves well enough to understand when help is required can be one of our greatest strengths. It’s far more efficient, after all, to ask for help with a task than it is to spend twice as long struggling through by ourselves.
• The most useful thing of quieting your imposter syndrome voice is to be aware of it. People focus on the outcome, the fear itself, but you need to be thinking about what is causing those thoughts. What is causing that negative mental chatter? Start small with baby steps, it doesn’t need to be within your business, you can learn to tackle these things in everyday life first. 

BEST MOMENTS

‘Perfectionism and procrastination are best friends’ 

‘Imposter syndrome affects over 70% of us in our lifetime’ 

‘You can do anything, but you can’t do everything’

‘How are you sabotaging yourself? What opportunities are you missing out on?’

EPISODE RESOURCES

www.instagram.com/roodavies_themojocoach 

www.themojocoach.com

Imposter Syndrome Is Real – Here’s How to Kick it the Curb - The Mojo Coach

ABOUT THE GUEST 

Roo Davies is the go-to coach in the UK if you want to find your Passion, Positivity & Purpose. If you’re looking to rediscover your mojo, build your confidence and make things happen, she's your gal! 

Roo is a pretty unique coach as she wears a few hats… Life Coach, Business Coach, Leadership Coach, Strengths Coach and a Mentor. Whatever hat she’s wearing she helps her clients thrive in their personal, professional and business life. Roo is a qualified behavioural change coach, holds a PG Cert in Coaching and is accredited with the Institute of Leadership & Management and the Association for Coaching.

ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. She now uses that experience and works as a consultant and coach for entrepreneurs and business owners, helping them start and scale their product businesses.
Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

CONTACT METHOD
Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall
GET IN TOUCH HERE https://thebuyerandretailcoach.com/instagram/
Newsletter: https://thebuyerandretailcoach.com/newsletter-sign-up/

Hosted on Acast. See acast.com/privacy for more information.

Today on Start Scale Succeed, Nicole is talking to Martin Durrant, mental resilience and wellbeing advocate and the founder of Out of The Grey. They’ll be chatting and giving you advice on building resilience, managing stress, and coping strategies. You’ll also get to hear Martin’s incredible story of fighting off illness all while keeping a positive mindset.

KEY TAKEAWAYS

• In 2014 after 8 years of things going wrong with his body, Martin was finally diagnosed with MS. He felt this was a relief because he finally knew what was wrong with him and through finding the charity Overcoming Multiple Sclerosis, he was able to change his life for the better, not just with his health but also his diet and mental wellbeing.
• In 2021 Martin was told he had a brain tumour and because of its location, although it was operable, after surgery he’d be paralysed on his left-hand side. Martin had to learn to eat, walk, and talk again.
• Martin is actually grateful that he had MS, because if it wasn’t for this and his yearly brain scans, he would never have known about the tumour and lived to tell his story.
• When he was on the ward recovering from his surgery, Martin was the cheerleader, cheering up and keeping his fellow patients spirits high. From this experience he decided that’s what he wanted to do for a living.
• Mental resilience is the ability to bounce back and not dwell on a situation. If something bad happens, it’s okay to feel sad, resilience is the ability to get back out of that state after an appropriate amount of time.
• You can have depression and have good mental resilience, that resilience allows you to identify your feelings and actually gives you the ability to seek help easier and faster.
• Create an environment where you are looking after yourself first and foremost. Diet, exercise, having a positive mental attitude, these things do actually improve your mental health. Even if it’s just a 15 minute walk or fitting some meditation into your day.
• If you give acts of kindness, it releases serotonin into your brain and makes you feel good. It doesn’t have to be a huge action, even small ones can have a big impact.

BEST MOMENTS

‘You should be your biggest fan, not your biggest critic’

‘7 - 11 breathing is my number one trick’

‘I’ve never been a victim, I’ve never let my mindset be that’

‘Be kind to yourself, trust yourself, you’ve got the abilities’

‘I was more worried about not being able to drive than having a brain tumour’

EPISODE RESOURCES

Overcoming MS

Martin on LinkedIn

ABOUT THE HOST
Buying & retail expert Nicole Higgins spent the last 18 years sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. She now uses that experience and works as a consultant and coach for entrepreneurs and business owners, helping them start and scale their product businesses.
Join the Start Scale Succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

CONTACT METHOD
Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall
GET IN TOUCH HERE https://thebuyerandretailcoach.com/instagram/
Newsletter: https://thebuyerandretailcoach.com/newsletter-sign-up/

Hosted on Acast. See acast.com/privacy for more information.